AI Marketing Specialist (SEO Specialist)

About the role

Darkroom is engineering the brands of tomorrow through a fusion of human creativity and machine intelligence. As a human services company powered by Matter, our universal AI commerce layer, we integrate executive-level strategy with proprietary agentic technology to deliver measurable growth at every stage of the customer journey. The AI Marketing division is being built to own the new paradigm where LLM-powered search, AI agents, and generative experiences replace decade-old playbooks of keywords and blue links. We are seeking an SEO Specialist who will manage all aspects of SEO and Generative Engine Optimization for a portfolio of high-growth consumer brands, ensuring discoverability in both traditional search and AI-mediated platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. This role operates at the intersection of organic search and emerging AI systems, reporting to the Associate Director of AI Marketing while collaborating closely with content, creative, paid media, and data teams to deliver integrated growth strategies. The ideal candidate is obsessively curious about AI, deeply analytical about search behavior, and ready to help define a category that is still being written in real time.

Key facts

What you'll do

• Develop and implement comprehensive SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands in a rapidly evolving AI landscape.
• Conduct deep keyword research, technical site audits, and multi-layered competitor analyses to uncover growth opportunities in both traditional search engines and AI-powered answer engines.
• Continuously analyze SEO performance metrics, attribution models, and AI citation data to generate actionable insights and clear recommendations for clients and internal stakeholders.
• Monitor keyword rankings, organic traffic patterns, and the frequency of AI-generated citations, then adjust tactics based on performance data and emerging model behaviors.
• Optimize client content and digital properties specifically for visibility within LLM-powered search environments, focusing on clarity, structure, and trustworthiness.
• Design and execute Generative Engine Optimization (GEO) strategies aimed at increasing how often and how favorably client brands are referenced in AI-generated answers, recommendations, and overlays.
• Track the rapidly shifting landscape of how large language models source, rank, and cite information, translating model changes into timely, data-backed client strategies.
• Build and maintain robust frameworks for tracking "AI share of voice," citation quality, and answer dominance across multiple generative search platforms.
• Perform on-page optimization of content, meta tags, structured data, and internal linking to improve visibility in traditional search while enhancing machine readability for AI systems.
• Conduct technical audits to identify crawl issues, indexation bottlenecks, site performance constraints, and structured data errors that could limit AI discoverability.
• Architect technical SEO foundations, knowledge graphs, and entity-based optimization to maximize machine readability and long-term AI citation potential.
• Collaborate with development teams to recommend and implement SEO-friendly site structures, schema markup, and code enhancements that support both search and AI visibility.
• Partner with content teams to build editorial strategies that serve dual purposes: ranking effectively in traditional search and being surfaced as authoritative sources by AI systems.
• Design and manage link-building campaigns that strengthen domain authority, topical relevance, and AI discoverability through high-quality, trustworthy digital assets.
• Identify and pursue high-value external partnership opportunities, guest posting placements, and industry directories that amplify organic and AI-driven referral traffic.
• Monitor and manage backlink profiles to ensure a strong online reputation, mitigate risk, and reinforce topical authority in competitive verticals.
• Create and manage content calendars, briefs, and performance reviews that align with quarterly business goals and AI search trends.
• Collaborate with data and performance teams to set up tracking infrastructure, dashboards, and experiments that measure the impact of SEO and GEO initiatives on revenue and brand visibility.
• Communicate findings, recommendations, and roadmaps to cross-functional stakeholders in clear, actionable language that bridges technical and strategic perspectives.
• Stay current with updates from major search engines, AI labs, and emerging platforms, ensuring that strategies remain resilient and forward-looking in a fast-moving ecosystem.

Requirements

• Demonstrated experience in SEO, growth marketing, or a related discipline with a track record of managing organic performance for consumer-facing brands.
• Possess a strong understanding of how search engines crawl, index, and rank content, as well as how emerging AI systems generate and cite information.
• Show proficiency in keyword research, on-page optimization, technical audits, and performance analysis using industry-standard tools and platforms.
• Have a proven ability to interpret data, diagnose issues, and translate insights into prioritized action plans that drive measurable business outcomes.
• Exhibit strong written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
• Bring experience collaborating with cross-functional teams, including content, design, development, and performance marketing.
• Maintain a high attention to detail and a structured approach to managing multiple priorities in a fast-paced, deadline-driven environment.
• Display ownership and initiative, taking responsibility for end-to-end execution while proactively identifying risks and opportunities.
• Hold the ability to work independently and as part of a distributed team, aligning with processes that support transparency and continuous learning.
• Commit to ethical, white-hat practices that align with long-term brand building and sustainable growth in both search and AI environments.

Practical notes

The role is full-time based in Brazil. No specific working hours are outlined in the source, so standard full-time expectations apply. There is no mention of travel requirements, visa sponsorship details, or application deadlines in the provided source. The hiring team is not actively recruiting for this position at the moment, as they are building a talent pool for future openings. Strong candidates may be contacted proactively as the team continues to expand.