Associate Director of Creator

About the role

Darkroom is seeking a senior individual contributor to lead influencer and content strategy within our Social Commerce department. You will manage creator relationships and translate performance data into actionable creative briefs to drive campaign results. In this capacity, you will own the end to end strategy for creator content initiatives, ensuring that every piece of content aligns with overarching brand objectives and performance targets. You will act as the primary architect of the content roadmap for social commerce, testing new formats and distribution strategies to maximize impact. You will serve as the central liaison between high profile creators and internal stakeholders, safeguarding brand consistency while enabling creative freedom. Your analysis will directly inform the creative direction of the business, turning raw performance data into clear narratives about what resonates with audiences. You will be responsible for maintaining the integrity of the creative process while optimizing for efficiency and scalability across the creator network.

Key facts

What you'll do

• Direct content initiatives by testing new formats and ensuring alignment with brand objectives while monitoring market response in real time.
• Manage end-to-end relationships with influencers and creators to ensure consistent, high-quality output that meets strategic goals.
• Author and refine creative briefs and hooks based on performance analytics to optimize messaging and creative elements.
• Evaluate campaign data to identify successful content patterns and apply those insights to future creative direction with precision.
• Coordinate with Strategy, Media Buying, and Creative teams to meet campaign deadlines and goals without compromising quality.
• Track and report on content performance and creator contributions using established KPIs to measure success and inform adjustments.
• Monitor platform trends and creator behavior to maintain a competitive edge and anticipate shifts in audience preferences.
• Source and onboard new creators using advanced techniques within established marketplaces to expand the available talent pool.
• Develop and maintain a diverse roster of partners capable of executing across multiple content verticals and audience segments.
• Implement rigorous quality control processes to ensure that all creator output meets brand standards and campaign requirements.
• Forecast content performance using historical data and adjust strategies proactively to optimize return on investment.
• Lead cross functional brainstorming sessions to generate innovative concepts that bridge creative vision with commercial objectives.
• Maintain detailed documentation of processes and learnings to create a repeatable framework for future campaigns.
• Act as an expert consultant for internal stakeholders seeking guidance on creator selection and content best practices.

Requirements

• Minimum 4 years of experience in influencer marketing, content strategy, or social commerce, with a proven track record of success.
• Demonstrated ability to source, manage, and scale creator partnerships while maintaining strong working relationships.
• Demonstrated ability to balance creative intuition with a data driven approach to content testing and optimization.
• Deep understanding of TikTok, Instagram, and other social platforms, including algorithm changes and content formats.
• Proficiency with creator sourcing and CRM tools such as TikTok Creator Marketplace or UpPromote for efficient relationship management.
• Strong communication skills for cross departmental collaboration and direct creator management in a professional setting.
• Ability to operate as an autonomous individual contributor who can manage time and deliverables with minimal supervision.
• Experience working within remote or distributed team environments, maintaining high levels of productivity and communication.
• Familiarity with performance marketing principles and key metrics used to evaluate campaign success.
• Commitment to maintaining confidentiality and handling sensitive data with the utmost professionalism.
• Willingness to adhere to company policies and procedures to ensure a cohesive and efficient operational framework.
• Capacity to thrive in a fast paced environment where priorities may shift based on market opportunities and strategic needs.

Skills & tools

• Content strategy and creative direction
• Influencer relationship management
• Performance data analysis
• Hook and brief copywriting
• TikTok Creator Marketplace
• UpPromote or similar CRM platforms
• Project management software for tracking timelines and deliverables.
• Analytical tools for interpreting campaign performance and user behavior.
• Collaboration platforms used for internal communication and stakeholder alignment.

Practical notes

• This role operates remotely in the EST time zone (9-5).
• All business communication is conducted in English.
• Benefits include unlimited PTO, US holidays, medical, dental, and vision coverage.
• The company provides a 401(k) program with company match and profit sharing opportunities.
• Flexible parental leave is provided.
• Darkroom is an equal opportunity employer.