Business Development Representative

About the role

D2l is a well-established education technology company based in Kitchener, Ontario, recognized internationally for its Brightspace learning management system that serves schools, universities, and organizations around the world. The Business Development Representative position is central to expanding D2l's reach by identifying and cultivating new business opportunities across diverse markets. Individuals in this role act as the first meaningful connection between D2l and prospective clients, walking them through the early stages of understanding how D2l solutions can meet their needs. Success in this position depends on clear communication, a proactive mindset, and a sincere enthusiasm for the intersection of technology and education. The representative works within a dynamic sales organization that values persistence, curiosity, and a collaborative approach to growth.

Key facts

What you'll do

• Research and identify potential new clients and market segments where D2l products can deliver value
• Conduct outbound prospecting through phone calls, email campaigns, and social media outreach to build a qualified pipeline
• Qualify incoming leads by understanding prospect needs and determining whether they are a good fit for D2l solutions
• Schedule and coordinate discovery meetings and product demonstrations with members of the sales and account teams
• Maintain thorough and accurate records of all prospect interactions within the company customer relationship management system
• Collaborate closely with marketing colleagues to develop targeted outreach materials, content, and campaigns for new audiences
• Follow up promptly with interested prospects to address questions, provide additional information, and move deals forward
• Attend industry events, conferences, and trade shows to generate new leads and build valuable professional network connections
• Work hand in hand with account executives to hand off qualified opportunities and support further deal development
• Provide regular written and verbal reports on prospecting activity, pipeline status, and conversion metrics to leadership
• Support the broader sales team by preparing presentations, proposals, and customized materials for prospective clients
• Monitor competitor activity and emerging market trends to inform business development strategies and identify white space opportunities

Requirements

• Bachelor degree or equivalent practical experience in business, marketing, communications, or a closely related field
• One to three years of demonstrated experience in sales, business development, or a customer-facing role
• Strong written and verbal communication skills with the ability to articulate value propositions clearly and persuasively
• Comfort with cold calling and proactive outreach to new contacts, organizations, and decision makers
• Proficiency with CRM software and standard office productivity tools including word processing and spreadsheet applications
• Self-motivated individual who can independently manage a prospect pipeline and consistently meet activity and performance targets
• Willingness to work on-site at the Kitchener, Ontario office on a full-time schedule with standard hours
• Genuine interest in education technology and a desire to contribute meaningfully to the learning sector

Nice to have

• Prior experience working with educational institutions, school districts, or e-learning platforms in a sales capacity
• Familiarity with the Brightspace learning management system or comparable LMS products and their core features
• Bilingual capabilities in English and French, which are valuable for outreach across the Canadian market
• Experience using sales automation platforms and LinkedIn Sales Navigator to streamline the prospecting workflow
• Background in inside sales or a fast-paced business development environment where targets and deadlines drive activity

Skills & tools

• Customer relationship management platforms such as Salesforce or HubSpot for tracking leads and managing pipelines
• Microsoft Office Suite including Excel, Word, and PowerPoint for creating reports, presentations, and documentation
• Email outreach platforms and sales engagement tools that support prospect communication and follow-up sequences
• Social media platforms, especially LinkedIn, for professional networking, research, and targeted lead generation efforts
• Video conferencing and web conferencing software for conducting virtual meetings and product demonstrations remotely
• Data analysis and spreadsheet skills for tracking prospecting metrics, measuring pipeline health, and reporting results

Practical notes

• This position is based in D2l's Kitchener, Ontario office and is not a remote or work-from-home role
• Full-time employment with standard business hours, and occasional travel may be required to attend industry events
• The hiring process typically includes multiple interview rounds with members of the sales leadership and hiring teams
• Candidates should be prepared to present and discuss their prospecting approach and communication abilities during interviews
• D2l maintains a collaborative and inclusive workplace culture with opportunities for professional growth and career advancement
• Applicants should be authorized to work in Canada or hold valid work authorization for the Kitchener location