Senior Business Development Representative

About the role

D2l is seeking a Senior Business Development Representative to join its team in Kitchener, Ontario. This role focuses on identifying and pursuing new business opportunities that align with the company's mission of transforming education through technology. The representative will build relationships with prospective partners and clients, guiding them through the initial stages of engagement with D2l's learning solutions. You will play a key part in expanding the company's market presence and contributing to long-term growth strategies.

Key facts

What you'll do

• Identify and qualify new business leads through research and proactive outreach to potential partners.
• Develop and maintain a pipeline of prospective clients and strategic opportunities in the education sector.
• Collaborate with the sales team to create tailored value propositions for each prospective partner.
• Conduct market analysis to uncover emerging trends and unmet needs in the learning technology space.
• Represent D2l at industry events, conferences, and networking gatherings to build brand awareness.
• Work closely with marketing teams to craft outreach materials that communicate D2l's product value.
• Manage ongoing communication with leads, ensuring timely follow-ups and consistent relationship nurturing over time.
• Partner with internal stakeholders to understand product capabilities and translate them into business benefits.
• Track and report on business development activities using the company's CRM and analytics tools.
• Contribute to the refinement of the company's go-to-market strategy based on field insights and feedback.
• Coordinate with regional teams to align business development efforts with local market conditions and priorities.
• Support the launch of new products by identifying early adoption opportunities and strategic contacts.
• Engage in prospect research to understand organizational needs and determine fit with D2l's offerings.
• Participate in the creation of account plans that outline outreach sequences and target milestones.

Requirements

• Proven experience in business development, sales, or a related role within the education or technology sector.
• Strong understanding of the learning management system industry and its key players and current trends.
• Excellent communication and presentation skills with the ability to engage diverse audiences confidently.
• Demonstrated ability to build and sustain professional relationships with clients and strategic partners.
• Proficiency in using CRM platforms and sales productivity tools to manage pipelines effectively.
• Bachelor's degree in business, marketing, or a related field is required for this position.
• Self-motivated individual capable of working independently while remaining aligned with team objectives and goals.
• Comfortable with a degree of travel to meet clients and attend industry events in person.
• Familiarity with educational technology ecosystems and the decision-making processes within academic institutions.

Nice to have

• Prior experience working with educational institutions or government organizations in a sales capacity.
• Familiarity with D2l's Brightspace learning management system or similar platforms used in education.
• Background in consultative selling or complex B2B deal cycles with longer sales timelines.
• Multilingual abilities that could support outreach in diverse and international markets.
• Experience with data-driven decision making to prioritize outreach and maximize conversion rates.
• Knowledge of procurement processes within school districts and higher education organizations.

Skills & tools

• Customer relationship management software such as Salesforce or HubSpot for pipeline management.
• Microsoft Office Suite including Excel, PowerPoint, and Outlook for reporting and presentations.
• Sales intelligence platforms like LinkedIn Sales Navigator or ZoomInfo for lead generation.
• Communication and collaboration tools including Slack, Microsoft Teams, or Google Workspace.
• Data analysis and pipeline tracking using spreadsheets and built-in CRM reporting features.
• Video conferencing platforms for virtual meetings with prospects and internal teams.
• Email automation and outreach tools for managing high-volume prospecting campaigns.

Practical notes

• This position is based in Kitchener, Ontario, and requires on-site presence during regular business hours.
• The role reports to the Director of Business Development within the D2l organization structure.
• Candidates should expect to participate in quarterly planning sessions and monthly performance reviews.
• D2l offers a collaborative work environment with opportunities for professional development and career advancement.
• The hiring process includes multiple interview rounds with both HR and senior leadership team members.
• Applicants are encouraged to submit a resume and a brief cover letter outlining their relevant experience.
• This is a full-time position with standard business hours and occasional travel requirements.