[Talent Pool] Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom

About the role

This position owns the end-to-end growth strategy for the digital ministries of Johnny Chang and Unlearned Wisdom, operating at the intersection of faith, culture, and data. The hire functions as the primary architect of audience expansion, responsible for designing and executing systems that convert passive scrollers into active disciples and community members. You will act as the central nervous system for content performance, ensuring that every video, Reel, and TikTok serves the dual purpose of cultural relevance and spiritual depth. This role demands a rare blend of creative intuition and analytical rigor to identify high-leverage opportunities in the crowded attention economy. You will build the playbook for how biblical clarity wins in algorithm-driven environments. Success is measured not only in vanity metrics but in the downstream impact of guiding people toward daily spiritual formation. You are expected to operate with the autonomy of a founder and the precision of a seasoned operator.

Key facts

What you'll do

• Conduct deep audience research to map the spiritual and cultural questions of target demographics, translating insights into content hypotheses that drive discovery.
• Architect and manage a multi-platform growth system that aligns YouTube, Instagram, TikTok, and email into a single cohesive narrative journey.
• Deploy advanced analytics to deconstruct performance data, isolating specific creative or tactical variables that drive viewership and conversion.
• Design and oversee a continuous A/B testing framework that experiments with narrative structure, visual style, and calls to action to maximize engagement.
• Engineer high-converting landing pages and email sequences that transform initial curiosity into sustained discipleship through strategic content sequencing.
• Lead cross-functional collaboration with the editing and production teams to maintain a relentless publishing cadence without compromising theological integrity or production quality.
• Monitor cultural and platform algorithm shifts in real time, pivoting strategy to exploit emerging formats and trending audio that align with the mission.
• Maintain a living repository of best practices and case studies that document successful growth levers and provide institutional memory.
• Define and track a north star metric framework that balances reach, retention, and spiritual formation to evaluate true impact.
• Represent the brand in external partnerships and community interactions, ensuring that all growth tactics reflect the core values of radical accountability and gospel centrality.

Requirements

Portfolio of social accounts grown with verifiable proof (analytics screenshots, case studies, or live links).

3-5+ years of digital marketing experience focused specifically on social media growth.

Expert-level storytelling ability for viral platforms: hooks, pacing, and platform-specific formats.

Expert-level analytics skills across platform-native tools and third-party software.

Demonstrated experience building funnels from social audiences into owned channels (email, community, app).

Proficiency in ClickUp, Google Drive, social analytics platforms, video editing software, and AI tools.

You have never grown a page beyond 100,000 followers on your own.

You need someone else to set your priorities. This role requires a self-directed operator who builds systems, not someone who follows checklists.

You do not have verifiable proof of results. Links, screenshots, and data are required, not optional.

You are not comfortable working in a fast-moving, faith-based organization where the mission shapes every decision.

Practical notes

Application Timeline and Deadlines

There are no hard deadlines listed in the source material. The posting states that applications are being collected for future consideration, with standouts being held and reviewed against future openings. If you are patient and want to be on their radar when the door opens, you are instructed to submit your strongest application. There is no specified timeline for interviews or offer extension, nor are there details regarding expected start dates or project duration beyond the initial 90-day success framework outlined in the "What Success Looks Like" section.

Hours, Travel, and Visa Information

The role is listed as Remote, with a preference for Los Angeles, California. No specific working hours are mandated, though the expectation of operating a "continuous experimentation engine" implies a need for responsiveness to real-time platform changes and audience behavior. There is no mention of business travel requirements or international visa sponsorship in the provided source documentation.

Compensation and Budgeting

The compensation section within the source indicates a starting monthly rate of $4,000 to $7,000, with adjustments made for A-player candidates who demonstrate exceptional, results-driven history. This contract role is positioned as a performance-based engagement, aligning pay directly with the ability to execute against aggressive growth targets.

How to Apply and Submission Guidelines

Applicants are required to follow all steps outlined on the application page, which is not detailed in the visible source text. The submission must include undeniable proof of deep knowledge of the internet, specifically demonstrated through documented success growing pages past 100,000 followers. The source explicitly states that proof must be provided in the form of links, screenshots, or case studies showcasing viral content creation. If the application lacks clear evidence of this expertise, the reviewer is instructed to pass over the submission quickly. The onus is on the applicant to ensure their portfolio speaks with clarity and specificity regarding past achievements.

Core Values and Cultural Fit

The evaluation criteria for this role are heavily weighted toward alignment with the organization's spiritual mission. The first core value listed is to Keep God First, emphasizing a focus on the gospel and its tangible impact on people's lives. The second value is Radical Accountability, suggesting that the hired candidate must operate with a high degree of transparency, ownership, and reliability in managing complex growth initiatives. The entire premise of the job is to serve as a steward of influence that advances the mission of bringing biblical clarity and daily guidance to a chaotic world.