Growth, Digital

About the role

Clay is searching for a growth professional who will manage and expand our paid digital strategy across platforms like Google, LinkedIn, and Meta. You will take full ownership of our paid programs, handling responsibilities from initial keyword strategy and audience targeting all the way to measuring pipeline impact and optimizing for results. In this role, you will act as the primary driver for our paid acquisition efforts, ensuring that every dollar spent contributes directly to business objectives. You will be responsible for designing and maintaining sophisticated campaign architectures that support both high-value enterprise outreach and efficient self-serve user acquisition. The position requires a data-first approach where decisions are guided by rigorous analysis rather than intuition or surface-level statistics. You will have the opportunity to test emerging platforms and innovative tactics to find new sources of high-intent traffic. Collaboration is central to this position, as you will work closely with cross-functional teams to align paid initiatives with broader company goals. Ultimately, your work will directly influence the growth trajectory of the company by building scalable and efficient customer acquisition systems.

Key facts

What you'll do

• Architect and manage end-to-end paid ad programs, defining campaign structure, audience segmentation, and bidding logic to maximize efficiency.
• Orchestrate targeting strategies that focus on high-value enterprise accounts while simultaneously capturing self-serve users who demonstrate strong enterprise intent signals.
• Construct a comprehensive measurement framework that tracks key metrics such as CPL, CPQL, and overall pipeline contribution to evaluate true business impact.
• Oversee the implementation and maintenance of the Conversion API setup to guarantee data accuracy, improve event-level tracking, and strengthen signal transmission.
• Analyze campaign performance deeply to diagnose underperforming areas and execute data-driven optimizations to scale successful strategies.
• Explore and evaluate new advertising channels including Reddit, X, and connected TV, running controlled tests to assess their viability for our growth model.
• Partner with Sales, Operations, and Brand teams to design and execute campaigns that support shared pipeline goals and company-wide objectives.
• Develop and maintain a robust understanding of the customer journey to inform targeting, messaging, and bid strategies across all paid touchpoints.
• Utilize data modeling techniques to build predictive insights that guide budget allocation and audience prioritization.
• Continuously iterate on landing pages and creative assets to improve conversion rates and ensure a seamless user experience from ad click to conversion.

Requirements

• Demonstrate proven experience owning paid search or social programs from initial strategy through full execution and optimization.
• Possess a quantitative mindset that prioritizes pipeline contribution and revenue impact over vanity metrics like impressions or clicks.
• Show the ability to build advertising channels from the ground up and successfully scale them to deliver predictable growth.
• Have substantial experience collaborating directly with creative, sales, and operations teams to align goals and share best practices.
• Show a deep understanding of B2B SaaS sales cycles and the complexities of multi-stakeholder purchasing decisions.
• Exhibit proficiency in building financial models and analyzing performance dashboards to derive actionable insights.
• Have a track record of working in a fast-paced environment where adaptability and quick decision-making are essential.
• Bring strong written and verbal communication skills to effectively convey strategies and results to both technical and non-technical stakeholders.

Nice to have

• Familiarity with the modern go-to-market stack including Salesforce, outbound platforms, and Clay product tools.
• Previous hands-on experience running campaigns on X, Reddit, or connected TV in a B2B context.

Skills & tools

• Google Ads
• LinkedIn Ads
• Meta Ads
• Bing Ads
• Conversion API (CAPI)
• Salesforce
• Data modeling and pipeline analysis

Practical notes

Clay is a Series C company valued at $5B, backed by Sequoia, CapitalG, and First Round. Employees have access to free coaching sessions focused on management and creativity. The company culture supports diverse interests ranging from athletics to the arts.

About the company

• Our community http://community. clay. com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.