Marketing Analyst

About the role

Join Clay Labs as a Marketing Analyst to connect data models, insights, and strategy. You will manage reporting, metrics, and insights to clarify marketing performance. This position involves collaborating with marketing and sales leadership, analytics engineering, GTM Engineering, and strategic finance. You will play a critical role in ensuring that marketing efforts are measurable, optimized, and aligned with the broader business objectives. The role requires a deep dive into complex data landscapes to uncover patterns that drive growth and efficiency. You will be instrumental in transforming raw data into actionable narratives that guide strategic decisions. This is a unique opportunity to shape the analytical backbone of a leading GTM organization. Your work will directly influence how the company understands and engages with its community of customers and partners.

Key facts

What you'll do

• Monitor the entire top-of-funnel process, identifying and resolving issues like lead leaks or misrouting with GTM Engineering and marketing.
• Pinpoint discrepancies between planned and actual funnel behavior, such as untriggered campaigns or dropped leads, and quantify the impact of solutions.
• Develop operational reports and monitoring tools, including alerts and anomaly detection, to guide daily and weekly actions and inform leadership.
• Work with Analytics Engineering to ensure data models, metric definitions, and funnel logic accurately reflect business operations.
• Bridge the gap between GTM Engineering and Analytics Engineering, translating operational findings into pipeline and model enhancements.
• Supply accurate funnel data and channel diagnostics for attribution and goal-setting initiatives led by Strategic Finance and GTM leadership.
• Deliver actionable insights on campaign and channel performance to influence ongoing decisions, not just quarterly reviews.
• Investigate end-to-end customer journeys to identify friction points and opportunities for conversion optimization.
• Synthesize complex data sets into clear, visual dashboards that communicate performance trends to non-technical stakeholders.
• Partner with sales operations to align marketing metrics with revenue outcomes and pipeline health.
• Conduct regular data quality checks to ensure integrity, consistency, and reliability across all marketing datasets.
• Explore emerging methodologies in AI and analytics to enhance current reporting practices and strategic insights.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and product launches.
• Support A/B testing and experimentation frameworks to provide statistical validation for marketing decisions.

Requirements

• 5+ years of analytics experience, with at least 3 years in marketing analytics at a high-growth SaaS company.
• Demonstrated ability to convert data into actions that positively impact business outcomes.
• High proficiency in SQL is essential; experience with large, intricate datasets.
• Comprehensive understanding of the marketing funnel, from customer acquisition to retention.
• History of successful collaboration with marketing, sales, operations, and analytics engineering teams.
• A curious and persistent approach to complex problem-solving, with adaptability as new information emerges.
• Proficiency in BI tools, capable of building and managing dashboards with effective visualizations.
• AI-forward mindset, able to develop applications to enhance core tools and achieve personal ROI from command-line interfaces and agents.
• Must be legally authorized to work in the United States without sponsorship for this role.

Nice to have

• Experience building within Clay.

Skills & tools

• SQL
• Python (preferred)
• Streamlit (preferred)
• Hex (preferred)
• Sigma (preferred)
• dbt
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Familiarity with CRM systems and lead management processes.
• Knowledge of statistical analysis and experimental design.
• Understanding of data warehousing concepts and cloud platforms.
• Exposure to product analytics tools like Amplitude or Mixpanel.
• Basic understanding of software development practices and agile methodologies.
• Ability to communicate technical concepts to non-technical audiences.
• Strong attention to detail and organizational skills.

Practical notes

• This is a hybrid role.
• The selected candidate must be located in the New York area.
• Travel is not required for this position.
• This role is not eligible for visa sponsorship.
• The compensation range reflects a minimum of $145,000 and a maximum of $200,000, supplemented by equity offerings.
• The listed salary range applies to base compensation and does not include the value of equity awards.
• Candidates must be able to start within a reasonable timeframe as defined by the hiring team.
• All applications will be reviewed on a rolling basis until the position is filled.
• The role requires active participation in collaborative tools and regular communication with distributed teams.
• The successful candidate will undergo a standard background check as part of the hiring process.
• The position reports to the GTM Operations leadership within the Clay Labs organization.
• The work environment is fast-paced and requires resilience, ownership, and a proactive attitude.
• The Clay Labs community plays a central role in the company mission, and active engagement is encouraged.
• Proficiency in version control systems, particularly Git, is expected.
• The ability to manage multiple priorities and meet deadlines in a dynamic setting is essential.
• This position offers equity as part of the total compensation package, aligning employee interests with long-term company success.
• Candidates should be comfortable working with ambiguous problems and defining the scope of analysis with minimal direction.
• The role involves frequent interaction with cross-functional stakeholders to ensure alignment on objectives and outcomes.
• The successful applicant will contribute to the ongoing development of best practices for marketing analytics within the company.
• A strong portfolio demonstrating analytical rigor and impact is beneficial during the evaluation process.
• The candidate should be prepared to mentor junior analysts and share knowledge within the team.
• Continuous learning and professional development are supported and encouraged by the company.
• The position requires a deep commitment to data integrity and the ethical use of customer information.
• The role involves working closely with product teams to provide insights that inform roadmap decisions.
• The successful candidate will have the opportunity to influence the direction of analytics strategy at a growing stage company.
• The position requires a balance of independent work and collaboration with peers to achieve shared goals.
• The candidate must be able to communicate progress and roadblocks transparently to ensure timely resolution.
• The role includes responsibility for maintaining documentation of analytical processes and methodologies.
• The position is part of a growing team focused on enabling data-driven decision-making across the organization.
• The successful applicant will have the chance to work with cutting-edge technologies in the marketing analytics space.
• The role requires a commitment to maintaining high standards of accuracy and reliability in all analytical outputs.
• The candidate should be prepared to adapt to changing business needs and evolving priorities.
• The position involves close coordination with finance teams to ensure alignment on budgeting and forecasting.
• The role provides exposure to a wide variety of marketing channels and customer touchpoints.
• The successful candidate will play a key role in driving operational excellence within the marketing organization.
• The position requires a proactive approach to identifying opportunities for process improvement and automation.
• The candidate will have the chance to work on projects that have a direct impact on revenue growth and customer acquisition.
• The role involves managing multiple stakeholders and ensuring their information needs are met effectively.
• The successful applicant will contribute to the development of dashboards that provide real-time visibility into marketing performance.
• The position requires a strong understanding of marketing metrics and how they relate to business outcomes.
• The candidate should be prepared to troubleshoot data issues and provide root cause analysis.
• The role involves ongoing interaction with the Clay community to understand needs and gather feedback.
• The successful candidate will have the opportunity to present insights and recommendations to executive leadership.
• The position requires a high level of ownership and accountability for results.
• The role provides a chance to work in a collaborative and inclusive work environment.
• The candidate must be able to manage deadlines and deliverables in a fast-paced setting.
• The position involves leveraging data to tell compelling stories that drive action across the organization.
• The successful applicant will have the opportunity to shape the future of marketing analytics at Clay Labs.
• The role requires a commitment to continuous improvement and innovation in analytical methods.
• The candidate should be prepared to work with diverse datasets and derive insights from complex information sources.
• The position involves close collaboration with engineering teams to ensure data pipelines support analytical needs.
• The successful candidate will have the opportunity to influence product strategy through data-driven recommendations.
• The role requires strong problem-solving skills and the ability to think critically about business challenges.
• The candidate must be comfortable working independently and as part of a distributed team.
• The position involves managing multiple analytical projects simultaneously and prioritizing effectively.
• The successful applicant will contribute to the development of internal tools that improve analytical efficiency.
• The role provides an opportunity to mentor and guide less experienced analysts.
• The candidate should be prepared to engage with the Clay community to gather insights and validate hypotheses.
• The position requires a strong work ethic and a commitment to delivering high-quality results.
• The successful candidate will have the opportunity to work on projects that impact the Clay ecosystem directly.
• The role involves translating complex analytical findings into clear recommendations for stakeholders.
• The candidate must be able to adapt to new tools and technologies as the analytics landscape evolves.
• The position requires a deep commitment to the company's mission and values.
• The successful applicant will have the chance to work on high-impact projects that drive business growth.
• The role provides a platform for professional development and career advancement within the analytics field.
• The candidate should be prepared to embrace challenges and take ownership of their work.
• The position involves contributing to a culture of data-driven decision-making across the organization.
• The successful candidate will have the opportunity to collaborate with industry experts and thought leaders.
• The role requires a strong ability to communicate analytical concepts to diverse audiences.
• The candidate must be comfortable navigating ambiguity and driving insights from incomplete information.
• The position involves managing the full lifecycle of analysis from question formulation to insight delivery.
• The successful applicant will have the opportunity to leave a lasting impact on the company's analytical capabilities.
• The role pro