Product Manager, Growth

About the role

This role sits at the intersection of operations and demand generation for a technology company modernizing the laundry industry. The hire will own the strategic expansion of customer lifecycle programs and the execution of demand generation initiatives that fuel pipeline. You will operate and optimize a business-in-a-box platform designed to serve modern garment care businesses at scale. Success requires connecting raw analytics and insights directly to the operators who manage the business on the platform. The position focuses on expanding market reach through enhanced pickup and delivery capabilities integrated into the core product. You will act as the primary link between data-driven growth experiments and real-world operational workflows. The work demands a balance of creative positioning and rigorous testing to identify the most effective growth levers. Ultimately, you will enable the growth engine by refining features and campaigns that help operators adapt to shifting customer needs.

Key facts

What you'll do

Analyze raw analytics and insights to construct actionable strategies that operators deploy to manage and refine the growth engine.

Define and expand pickup and delivery capabilities to widen market reach and support broader industry capabilities for the platform.

Translate funnel performance data into specific experiments that test and strengthen the business-in-a-box platform.

Develop content and campaign structures that align with channel performance and customer lifecycle stages.

Run weekly tests across marketing channels and interpret results to determine which initiatives move the growth needle.

Build clear narratives from complex data sets, turning analytics into operational guidance for the product and operations teams.

Collaborate with operators to adjust pickup and delivery features based on evolving customer needs and market conditions.

Design and measure experiments that improve conversion and retention within the modern garment care business ecosystem.

Document growth hypotheses and outcomes to create a repeatable playbook for scaling demand generation efforts.

Partner with cross-functional teams to ensure that growth initiatives integrate smoothly with platform operations.

Champion data-driven decision making by linking campaign results directly to platform usage and customer behavior.

Identify opportunities to enhance the operator experience through improved analytics, reporting, and feature workflows.

Requirements

The listing states a bachelor's degree is required, and the specific field must be confirmed You must hold a bachelor's degree as stated, with the specific field needing verification Operators rely on your ability to use analytics to shape strategies while developing the growth engine.

You must demonstrate comfort working with data sets and analytical tools to guide product and marketing decisions.

You will adjust pickup and delivery features to align with changing customer needs and market conditions.

You must be prepared to iterate on product features based on direct feedback from operators and customers.

Generalists frequently move into this role, and you should be ready to learn the laundry industry specifics while contributing immediately.

You should thrive in an environment where experimentation, weekly testing, and data review determine which work performs.

You must be able to communicate clearly with both technical operators and business stakeholders about growth initiatives.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Generalists frequently start before specializing as they advance in their careers. Roles of this type rely on experimentation, weekly testing, and data review to determine which work performs. Common tools include content platforms, campaign systems, analytics suites, and collaboration software.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Cents is a New York-based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Cents is modernizing garment care businesses by providing an all-in-one, business-in-a-box platform to help operators start, manage, and grow their businesses.