Content & PR Marketing Lead

About the role

You will own the end-to-end content and public relations strategy that shapes how the world sees Bunch and the future of private markets. This role requires you to translate dense financial infrastructure into narratives that build institutional trust and drive measurable engagement. You will scale the content engine with full responsibility for PR, content, and partnership strategy while working directly with the Head of Marketing, VP Commercial, and Co-Founders. You will define and grow strategic partnerships with key players across the VC and PE ecosystem, ensuring every story aligns with the broader commercial objectives. You will mentor and collaborate with a growing marketing team, bridging strategy and execution alongside Growth Marketing, commercial, and operations stakeholders. You will analyse performance across all channels, producing clear content analytics and benchmarks for engagement and conversion to continuously refine the roadmap. You will craft high-quality, localised content for DE, UK, and LUX markets, ensuring resonance with investors, fund managers, and operators. If you thrive on ownership, enjoy shaping thought leadership, and want to build a visible presence for Bunch in fintech and private markets, this is your role.

Key facts

What you'll do

• Scale the content engine with full ownership over PR, content, and partnership strategy, working directly with the Head of Marketing, VP Commercial, and Co-Founders - with the opportunity to grow your own team over time.
• Drive thought leadership in private markets and institutional investing through high-impact content pieces and punctual PR launches following an account-based marketing (ABM) strategy.
• Define and grow our partnership strategy with key players in the VC/PE ecosystem.
• Build, mentor, and collaborate with a growing marketing team and work hand-in-hand with the commercial engine - consisting of a Growth Marketing Manager, Marketing Associate, network of freelancers and 10+ Account Executives.
• Analyse content performance across channels, producing content analytics with clear benchmarks for engagement and conversion, and using insights to refine strategy. Monitor campaign performance, derive insights, and iterate based on data.
• Craft high-quality, localised content for DE, UK, and LUX markets that resonates with investors, fund managers, and operators.
• Collaborate with Product, Engineering, Customer Success and Operations to support the product marketing roadmap, customer advocacy programs and service positioning.
• Own and ensure brand consistency and storytelling excellence across all brand touchpoints.
• Translate complex financial infrastructure topics into compelling narratives that cut through the noise and earn trust with institutional stakeholders.
• Develop and execute PR campaigns that secure earned media and elevate Bunch as a leader in fund operations and private market infrastructure.
• Conduct in-depth research to inform content angles, industry trends, and competitive positioning within the European private markets landscape.
• Create scalable content frameworks and playbooks that enable efficient execution across channels and markets.
• Partner with Sales to build targeted content that supports pipeline generation and stakeholder education in key European regions.
• Establish measurement frameworks for content and PR impact, aligning KPIs with commercial outcomes and product adoption.
• Mentor junior writers and marketing collaborators, elevating the standard of writing and strategic thinking across the team.
• Ensure all content adheres to regulatory considerations and best practices relevant to financial services in Europe.
• Maintain a sharp editorial calendar that balances thought leadership, product messaging, and customer success stories.
• Synthesise feedback from cross-functional stakeholders to refine messaging and maintain alignment with business objectives.
• Leverage AI tools responsibly to accelerate research, drafting, and iteration without compromising quality or brand voice.
• Represent Bunch in external forums, contributing to industry discussions and strengthening the brand's authority in fintech and private markets.

Requirements

• 6-10 years' experience in B2B marketing, financial journalism, or editorial - with meaningful exposure to private markets, VC, PE, or institutional investing.
• Proven PR network and journalistic connections in finance and investment media.
• Fluent and/or open to adapting account-based marketing and demand generation strategies; you think in stories and funnels.
• Track record of successfully executing content campaigns end-to-end across brand, PR, digital, content, and field.
• Experience building partnership programs and thriving in a scaling company - able to move seamlessly between strategic planning and hands-on execution.
• Comfortable speaking the language of capital; consulting or finance background a strong plus.
• Native-level English writing skills; German or French are a big plus, with Spanish as an additional advantage.
• Proficient with G-Suite and experienced in tools such as Claude, GPT, HubSpot, Notion, Asana, Canva, Figma, Adobe Suite, and/or Webflow.
• High ownership mentality - proactive in learning new skills and tackling challenges head-on.
• Strong point of view on AI in marketing - and a track record of actually using it.
• Passionate about private markets and European themes: sovereignty, the rise of European venture, the infrastructure gap.