Business Development Representative

About the role

Blastone is seeking a Business Development Representative to join their growing organization in Columbus, Ohio. This full-time position centers on discovering and advancing new business opportunities that align with the company's strategic growth plans. The Business Development Representative will act as a primary point of contact for prospective partners and clients, working to establish trust and lay the groundwork for lasting commercial relationships. Success in this role depends on a combination of proactive outreach, clear communication, and a genuine interest in understanding what potential customers need. The representative will work within a structured environment that values consistency, follow-through, and measurable results in every outreach effort.

Key facts

What you'll do

Research and identify new business leads using a variety of sources including online databases, industry publications, and professional networking platforms.

Develop and nurture a structured pipeline of prospective clients and partners, ensuring a steady flow of opportunities for the broader sales organization.

Conduct introductory outreach through email, phone, and social media to initiate conversations with potential customers and gauge their interest in Blastone's solutions.

Prepare tailored presentations, one-page summaries, and follow-up documents that clearly communicate the value Blastone brings to each prospective client.

Maintain accurate and up-to-date records in the customer relationship management system, logging every interaction, meeting, and next step for each lead.

Represent Blastone at industry conferences, trade shows, and local networking events to build brand awareness and collect contact information from qualified prospects.

Work hand in hand with the marketing team to refine targeting lists, craft outreach messaging, and evaluate the effectiveness of lead generation campaigns.

Produce regular activity reports that summarize outreach volume, meetings completed, opportunities advanced, and pipeline forecasts for the business development manager.

Cultivate long-term professional relationships with key decision-makers and stakeholders across target accounts and industry sectors.

Assist the business development manager in setting quarterly outreach targets and monitoring progress toward those goals on a weekly basis.

Coordinate scheduling and logistics for discovery calls, product demonstrations, and introductory meetings between prospects and internal sales specialists.

Gather competitive intelligence and market insights through ongoing research and share relevant findings with the broader business development and sales teams.

Requirements

Excellent written and verbal communication skills with the ability to articulate ideas clearly and persuasively to a wide range of audiences.

Prior experience in business development, sales, lead generation, or a related field, with evidence of consistent and proactive outreach efforts.

Familiarity with customer relationship management platforms and the discipline to keep records current, organized, and actionable on a daily basis.

Strong organizational abilities and the capacity to manage a high volume of leads, tasks, and follow-ups without losing attention to detail.

A bachelor's degree or equivalent combination of education and hands-on experience in business, marketing, communications, or a closely related area.

Willingness to travel on occasion for in-person meetings, industry events, and client visits outside the Columbus office.

A self-directed mindset with the initiative to identify opportunities and the persistence to follow through until a resolution is reached.

Comfortable working in a team-oriented setting where collaboration, transparency, and shared accountability are part of the daily culture.

Nice to have

Experience working in a startup or fast-growing company where roles are flexible and responsibilities evolve quickly over time.

Exposure to the specific industry sectors that Blastone operates in, including familiarity with the challenges and trends those sectors face.

A background in using data and analytics to prioritize outreach lists, measure conversion rates, and inform strategy adjustments.

Hands-on experience with sales engagement or outreach automation platforms that help streamline prospecting workflows and track performance.

Skills & tools

Working knowledge of customer relationship management software such as Salesforce or HubSpot for managing lead records and pipeline stages.

Proficiency with the Microsoft Office Suite, particularly Excel for tracking metrics, Word for drafting documents, and PowerPoint for building presentations.

Experience with email tracking and outreach tools that provide visibility into open rates, response rates, and prospect engagement patterns.

Comfort using LinkedIn Sales Navigator or similar professional networking tools to identify and research potential leads and contacts.

A solid grasp of sales fundamentals including pipeline management, lead scoring, and the key performance indicators that measure outreach success.

Ability to use video conferencing platforms for virtual meetings, screen sharing, and remote presentations with prospects and internal stakeholders.

Practical notes

This role is based in Columbus, Ohio and requires regular on-site presence during standard business hours each week.

The Business Development Representative will report directly to the business development manager and collaborate daily with sales and marketing colleagues.

Blastone provides a competitive total compensation package along with access to professional development resources and internal growth opportunities.

New hires can expect a thorough onboarding program that includes training on company products, outreach processes, and the tools used across the team.