Senior Product Marketing Specialist

About the role

The Senior Product Marketing Specialist will play a pivotal role in shaping the marketing strategy for Bitpanda's cryptocurrency and advanced trading offerings. This position is essential for defining how these products are positioned in the market, driving user adoption, and enhancing overall engagement. You will collaborate closely with various teams, including product development, marketing, and commercial sectors, to craft compelling narratives and effective go-to-market strategies.

Key facts

What you'll do

• Formulate and execute the product marketing strategy along with a distinct value proposition for Bitpanda's suite of cryptocurrency and advanced trading products.
• Analyze user behavior and assess the health of the sales funnel across different segments of crypto investors, devising strategies aimed at improving user acquisition, engagement, and retention.
• Work in partnership with Product, Marketing, Customer Support, and Commercial teams to implement impactful go-to-market strategies, including the launch of new products and sustained marketing campaigns.
• Create and manage multi-channel marketing campaigns designed to increase brand awareness, build trust, and foster deeper user engagement with Bitpanda's offerings.
• Develop and maintain reporting and analytics frameworks to evaluate product adoption, retention rates, and revenue contributions, translating these insights into actionable marketing strategies.
• Conduct market research to identify trends and opportunities within the cryptocurrency landscape, ensuring that Bitpanda remains competitive and innovative.
• Collaborate with the design team to produce engaging marketing materials that effectively communicate the benefits and features of Bitpanda's products.
• Engage with the community and stakeholders to gather feedback and insights that can inform product development and marketing strategies.

Requirements

• Proven experience in product marketing, particularly within the cryptocurrency sector.
• Comprehensive knowledge of user behavior in the crypto market and an understanding of market dynamics, with the ability to distill complex concepts into easily understandable messages.
• A strong focus on data and results, with a track record of measuring the effectiveness of marketing campaigns and sales funnels.
• Exceptional project management skills, with the ability to collaborate effectively across product, marketing, and customer service teams.
• Outstanding communication skills, with a talent for storytelling that can help differentiate Bitpanda's offerings in a competitive landscape.
• A proactive approach to problem-solving and a willingness to adapt strategies based on market feedback and performance metrics.

Nice to have

• Experience working in a fast-paced startup environment, particularly in the fintech or cryptocurrency sectors.
• Familiarity with digital marketing tools and platforms, including analytics software and customer relationship management (CRM) systems.
• A background in finance or economics, providing a deeper understanding of market trends and user motivations.
• Multilingual abilities, particularly in European languages, to engage with a diverse customer base.

Skills & tools

• Proficiency in data analysis tools and marketing automation software.
• Familiarity with project management tools to streamline collaboration and task management.
• Strong understanding of digital marketing strategies, including SEO, content marketing, and social media engagement.
• Ability to create compelling presentations and marketing collateral that resonate with target audiences.

Practical notes

• Bitpanda embraces a hybrid work model, allowing for a blend of onsite and remote work, along with 25 days annually to work from a location of your choice.
• The compensation package is competitive and aligns with a pay-for-impact philosophy, including opportunities for participation in a stock option plan.
• Employees benefit from mental wellbeing resources through OpenUP, three additional paid days off for rest after six months of service, and unlimited access to Udemy for professional development.
• Additional perks include discounts from partner companies, eight weeks of gender-neutral parental leave, and complimentary onsite dining options in locations such as Vienna, Bucharest, Barcelona, and Berlin.

Join Bitpanda and be part of a dynamic team that is transforming the way people engage with cryptocurrency and advanced trading products. Your expertise in product marketing will help shape the future of our offerings and drive significant user engagement.