Lead, Marketing Campaigns

About the role

This position orchestrates cross-functional alignment to deliver cohesive marketing initiatives across diverse European markets from a central base in Vienna. It demands a robust academic background coupled with extensive, demonstrable experience in managing integrated marketing campaigns end to end. The hire will be responsible for synthesizing strategic direction with tactical execution to amplify brand presence and user engagement. Success in this role requires fluency in balancing creative ambition with data-backed decision-making to drive meaningful business impact. Collaboration will be constant, working alongside diverse teams to ensure message consistency and goal alignment. The position is pivotal in shaping how Bitpanda is perceived and engaged with across the continent. Ultimately, the role owns the end-to-end stewardship of marketing programs that fuel growth and solidify the company's market position.

Key facts

What you'll do

Orchestrate integrated marketing campaigns that elevate customer engagement and propel business growth across European territories.

Analyze multi-channel campaign data to identify high-impact optimization opportunities and refine strategies for stronger measurable outcomes.

Architect and implement operational best practices for budget management, stakeholder prioritization, and cross-team alignment.

Champion a data-driven culture by establishing feedback loops that convert campaign insights into iterative improvements.

Leverage prior expertise in fintech, technology, or consumer digital landscapes to inform nuanced marketing decisions.

Cultivate strong relationships with stakeholders to ensure alignment, transparency, and sustained momentum across departments.

Mentor and guide team members to elevate the standard of creative and analytical work within the marketing function.

Harness CRM platforms, performance marketing tools, and content systems to execute sophisticated customer journeys.

Coordinate with regional teams to adapt campaigns for distinct European markets while preserving a unified brand narrative.

Establish clear testing frameworks that enable the team to run weekly experiments and scale winning initiatives efficiently.

Define and communicate success metrics for every campaign to maintain focus on business-critical outcomes.

Oversee the end-to-end production lifecycle of marketing programs from initial concept through execution and post-campaign review.

Requirements

A bachelor's degree is mandatory for this position as stated in the official requirements.

Extensive experience leading integrated marketing campaigns is a non-negotiable requirement to ensure strategic coherence and high-quality execution.

Strong strategic thinking must be paired with operational excellence to balance creative concepts with measurable results.

Excellent stakeholder management skills are essential for aligning priorities and maintaining momentum across a matrixed organization.

A data-driven approach to campaign optimization is required to support continuous improvement based on actionable insights.

Prior experience in fintech, technology, or consumer digital products is highly desirable given the specific sector context and product complexity.

The ability to operate effectively across European time zones and cultures is necessary for successful collaboration.

Commitment to mentorship and evidence-based decision-making is expected as central tenets of the role's responsibilities.

Practical notes

This role is based in Vienna and operates on a hybrid model that combines onsite presence with remote flexibility, including 25 additional remote days annually. The position necessitates collaboration across multiple European time zones and cultures, requiring adaptability and strong communication practices. Typical interview steps include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel, with some loops including a presentation. Results from past campaigns carry the most weight in the evaluation process. Preparing a short case of one campaign with its results is strong preparation for these discussions.

About the company

Based in Vienna, Bitpanda GmbH operates as a digital broker. Services include cryptocurrency trading, commodities, securities, and ETFs through web and mobile channels. Strong growth led to a valuation exceeding four billion US dollars in 2021, marking unicorn status as the first Austrian company to achieve this milestone. Annual revenue grew from 98.66 million US dollars in 2022 to 161.81 million US dollars in 2023.