Brand Specialist - Redlands, CA

About the role

The Brand Specialist Opportunity in Redlands, California places you at the forefront of in-store brand execution for prominent beauty brands. You will translate strategic brand objectives into tangible actions that shoppers experience directly on the sales floor. This role owns the full cycle of planning, execution, and data capture within your assigned market. You will cultivate strong relationships with retail partners while driving awareness and education through engaging product interactions. The position demands self-motivation, a results-oriented mindset, and a genuine passion for the dynamic beauty industry. As a fluctuating, part-time opportunity, your schedule will vary monthly based on client needs and travel logistics. You will serve as a critical connector between brand strategy and the consumer at the point of sale.

Key facts

What you'll do

• Execute the work posted for with precision and ownership.
• Design daily visit sequences for Sephora, ULTA, and Bluemercury accounts to align with evolving brand priorities and market demands.
• Organize sampling kits and visual materials meticulously, confirming inventory accuracy before entering each store location to ensure readiness.
• Guide shoppers through immersive product demonstrations, capturing their reactions and questions to refine how products perform on shelf and inform brand strategy.
• Track competitor activity and planogram changes diligently, allowing you to send concise updates to Field Sales that support ongoing strategic improvements.
• Build in-store partnerships by aligning merchandising ideas with buyer expectations across multiple accounts to foster collaborative success.
• Scan aisles systematically for product availability, price accuracy, and promotion integrity to document gaps for rapid correction and brand integrity.
• Coordinate travel routes efficiently between distant stores to balance time constraints with brand objectives, optimizing your daily productivity.
• Share field insights with leadership to transform observations into practical steps for product messaging, training initiatives, and market adaptation.
• Manage fluctuating hours and adapt monthly plans to meet brand needs across wide distances while maintaining clear communication through messages and reports.
• Shape shopper perception through compelling storytelling that educates and excites consumers about the brand's value and benefits.
• Modify daily routes responsively to serve beauty accounts in Redlands and surrounding areas, ensuring coverage and strategic impact where it matters most.

Requirements

Candidates must hold at least three years of experience in a client-facing beauty or retail environment to ensure a strong foundation in brand representation. Reliable commuting to Redlands and surrounding regions is required, including the ability to handle longer trips when campaign schedules demand flexibility and commitment. You must manage time effectively for fluctuating hours, adapting monthly plans to meet brand needs across wide distances without compromising quality. The role demands the ability to work independently with initiative while also coordinating effectively in teams, maintaining clear communication through messages and detailed reports. You must follow scope as outlined in the work postings and adhere to the specific instructions provided for each visit to ensure consistent brand execution. You are expected to maintain a professional appearance and demeanor at all times to reflect the prestige of the beauty brands you are representing in premium retail environments. Reliable transportation and valid identification are necessary to access store locations and complete the essential duties of the role as assigned. The capacity to lift sampling kits and visual materials up to fifteen pounds repeatedly is a physical requirement of this position in the field. You must possess strong attention to detail to accurately record planogram compliance and pricing information during each store visit. The ability to adapt to changing priorities and manage multiple accounts during a single shift is critical for success in this fluctuating engagement.

Nice to have

Nice to have qualifications include prior experience with beauty buyers and strategic accounts within competitive retail categories, which can provide an edge in understanding complex retail dynamics. Familiarity with Sephora, ULTA, and Bluemercury standards will allow you to integrate seamlessly with established retail teams and support premium brand experiences. Previous use of reporting tools or basic data entry skills can help you translate field insights into concise updates for leadership efficiently. An understanding of how to position products for different skin tones, occasions, or seasonal trends will enhance your ability to guide shoppers and capture valuable reactions. Experience collaborating with cross-functional teams such as marketing, merchandising, and field sales will help you align your observations with broader brand objectives. Comfort navigating beauty industry terminology and ingredient discussions will allow you to engage more confidently with both retail staff and informed shoppers.

Practical notes

This is a part-time role with fluctuating hours that may require travel to various locations in and around Redlands, including longer trips when campaign schedules demand flexibility. Reliable communication through messages and reports is essential to coordinate schedules and address gaps in coverage promptly.