Brand Specialist - London, ON, CAN

About the role

You will own the daily execution of in-store brand activations within the London, Ontario market, ensuring that every planogram adjustment and promotional fixture aligns with client directives. You will cultivate authentic relationships with retail partners and category managers, positioning yourself as a trusted advisor rather than a transient vendor. You are responsible for maintaining pristine visual standards on every shelf and display, treating each reset as a critical touchpoint in the consumer journey. You will leverage data-driven insights to refine your approach, analyzing sell-through metrics and stock turnover to optimize performance during each visit. You act as the primary voice for the brands you represent, communicating retail challenges and opportunities back to the Field Sales Manager to influence future strategies. You will navigate the dynamic retail landscape with resilience, adapting your workflow to shifting priorities, seasonal demands, and store-level constraints. You are expected to document your activities with precision, ensuring that every scan, photo, and report contributes to a transparent and accountable performance dashboard. You will champion the ethos of Beauty Barrage by embodying professionalism, punctuality, and a collaborative spirit in every interaction with internal and external stakeholders.

Key facts

What you'll do

Conduct systematic wall-to-wall audits of assigned accounts to identify gaps in product availability and planogram compliance.

Execute planogram resets and secondary plano activities with a meticulous eye for detail, ensuring that every facer, stack, and endcap meets brand specifications.

Perform rigorous price integrity checks, updating shelf tags and promotional signage to eliminate discrepancies that erode consumer trust.

Utilize handheld scanners to capture real-time stock data, generating accurate inventory reports that inform restocking schedules and reduce lost sales.

Coordinate with store employees to secure prime shelf space and manage allocation during high-demand periods or supply constraints.

Maintain immaculate personal grooming and a polished appearance, representing client brands in environments where professionalism is paramount.

Engage consumers with calibrated confidence, balancing informative dialogue with respectful boundaries to enhance brand perception without intrusion.

Leverage route planning tools to sequence your daily travels efficiently, minimizing deadhead time and maximizing productive selling hours within the city.

Execute high-impact merchandising projects, including the installation of promotional displays, sampling stations, and interactive brand experiences.

Monitor competitor activity within the retail environment, documenting changes in pricing, creative, and placement to maintain a competitive edge.

Provide on-the-spot feedback regarding product velocity, noting slow-moving units that may require promotional support or creative reallocation.

Collaborate with store management to schedule visits that respect operational hours, ensuring that your presence is additive rather than disruptive.

Photograph every reset to create a visual archive of compliance, using these images as evidence for internal reviews and client reporting.

Attend mandatory pre-shift briefings and post-shift debriefs to align on priorities, address concerns, and share best practices with the team.

Demonstrate flexibility in scheduling, accepting assignments that vary in duration and frequency based on the evolving needs of clients and retailers.

Requirements

You must possess a valid driver's license with a clean driving record, as the role requires frequent travel between retail locations across the city.

You must hold the legal right to work in Canada without sponsorship, as immediate start dates are essential to maintaining client relationships.

You must have reliable personal transportation that is fully insured and mechanically sound to navigate the urban and suburban routes assigned to you.

You must pass a criminal background check and provide current proof of vaccination to ensure the safety of store associates and consumers.

You must have the physical capability to lift and transport cases weighing up to forty pounds repeatedly throughout a standard shift.

You must be able to adapt to fluctuating schedules, including evenings, weekends, and variable hours, to align with peak retail traffic and campaign launches.

You must demonstrate a professional telephone demeanor, as you will frequently communicate with store managers and office-based supervisors using handheld devices.

You must maintain a valid Ontario address and be readily accessible for in-person meetings, training sessions, and performance reviews.

Nice to have

Experience in beauty, fragrance, or cosmetics retail environments is preferred, as it provides context for category nuances.

Familiarity with digital reporting platforms and inventory management systems allows for seamless data capture and reduces administrative friction.

An understanding of seasonal beauty trends, such as holiday launches or festival-driven color stories, enhances your ability to execute relevant activations.

Comfort with navigating diverse retail cultures, from luxury boutiques to mass-market chains, ensures that you can tailor your approach to each environment.

A history of exceeding sales quotas or achieving recognition in previous roles indicates a results-driven mindset that aligns with our performance expectations.

Practical notes

This is a fluctuating, part-time opportunity, with the work schedule varying monthly based on the brands' needs and distance willing to travel.