Brand Market Specialist
Job description
About the role
The Brand Market Specialist at Beauty Barrage serves as the vital on-site link between our represented brands and the retail environment, ensuring that strategic plans translate into tangible in-store success. You will own the execution of dynamic sales initiatives within prominent beauty retail spaces, adapting your approach to meet the specific demands of each account and campaign. This role requires a proactive individual who thrives on direct consumer interaction and collaborative teamwork to elevate brand presence. You will be responsible for driving measurable sales results while simultaneously building strong rapport with retail partners and their staff. Success in this fluctuating, part-time capacity hinges on your ability to manage varying monthly hours, ranging from zero to twenty, while remaining fully engaged during peak operational periods. Your work will directly support the extensive network servicing over 3,000 doors across North America, contributing to the continued recognition that earned Beauty Barrage a place on the Inc. 5000 list. Ultimately, you will act as the brand's ambassador on the floor, ensuring that every interaction reinforces the strategic objectives set forth by our management.
Key facts
What you'll do
- Execute the assigned planograms with precision to ensure product placement aligns perfectly with strategic retail objectives for target accounts.
- Collaborate closely with field teams to verify planogram accuracy during every single store visit, maintaining the highest standards of visual merchandising.
- Generate significant sales movement within under-stocked categories by implementing strategic product placement and assertive selling techniques.
- Activate intricate display setups designed to highlight new product launches at major retail locations, including Sephora and Bluemercury stores, ensuring maximum impact.
- Track inventory levels diligently during each visit and report potential gaps immediately to prevent any negative impacts on the shopper experience.
- Adjust daily routes and schedules fluidly to align precisely with retailer demand and specific campaign timing, demonstrating exceptional flexibility.
- Provide knowledgeable support to retail staff through training moments when new collections arrive, ensuring they are fully equipped to sell the products.
- Capture high-quality photographs during each visit to document execution meticulously and support remote performance reviews conducted by management.
- Maintain a consistently professional and results-oriented mindset, acting as a self-starter who takes initiative in dynamic retail environments.
- Communicate clearly and effectively with diverse teams in fast-paced store settings to resolve issues and ensure seamless operations.
- Adhere strictly to safety protocols, particularly when lifting and moving display units, to ensure personal and retail partner safety during setup and reset tasks.
- Undergo and successfully pass background checks when required for retailer access, understanding this is a mandatory condition of the role.
- Remain adaptable to shifting priorities and project demands, ensuring that the fluctuating schedule between 0 to 20 hours per month is managed professionally.
- Contribute to the growth of a network servicing over 3,000 doors, understanding that your performance directly impacts the success of the broader team.
- Leverage a genuine passion for the beauty industry to create engaging in-store experiences that resonate with shoppers and drive brand loyalty.
- Utilize foundational knowledge of digital tools for task reporting, even if minimal, to facilitate efficient workflow management and data capture.
Requirements
Candidates must possess three years or more of cumulative experience in related roles within the retail or beauty sectors. Regular travel to assigned accounts across the designated territory is an unavoidable and necessary component of the position. The ability to safely lift and move display units weighing up to fifty pounds is a strict physical requirement for setup and reset tasks. Reading and interpreting complex planograms with minimal guidance is essential for daily job performance. Clear and concise communication with diverse teams in fast-paced and often chaotic store environments is mandatory for success. Successful applicants must pass rigorous background checks when required for retailer access, which may include fingerprinting or other verification processes. A valid driver's license and reliable transportation are typically required to fulfill the extensive travel demands of the role. Candidates must be legally authorized to work in the United States without sponsorship for the current position. Demonstrated experience in adhering to strict retail compliance standards is non-negotiable for this role. An understanding of core retail metrics and key performance indicators is necessary to effectively measure your contribution. The ability to adapt to seasonal fluctuations in retail demand is crucial given the part-time, fluctuating nature of the engagement. Professionalism under pressure, especially when managing multiple deadlines in a single day, is a hard bar for this position.
Nice to have
Experience within the beauty or fragrance categories is strongly preferred, providing an immediate understanding of the products and consumer trends. Familiarity with specific digital tools used for task reporting is considered helpful for efficient workflow management and accurate data submission.