Brand Market Specialist

About the role

The Brand Market Specialist at Beauty Barrage serves as the on ground embodiment of brand strategy within live retail environments, translating marketing plans into tangible shopper experiences. You will own the narrative of the brand at the shelf, ensuring that every interaction reinforces core product benefits and elevates perceived value in a competitive setting. This role requires you to solve spatial and temporal challenges on the floor, adapting displays and messaging to the constraints of each unique store while maintaining brand integrity. You will act as a critical link between the brand team and the retail partner, communicating insights from the field back to leadership to inform future campaigns. Success in this position is measured by your ability to drive trial, reinforce brand loyalty, and execute programs with precision under variable conditions. You will leverage your energy and ingenuity to turn routine store visits into memorable moments that encourage purchase and repeat engagement. This position offers a dynamic environment where your contributions directly influence market penetration and sales outcomes across a diverse portfolio of accounts.

Key facts

What you'll do

• Execute visual merchandising plans that optimize product visibility and reinforce promotional themes within allocated retail space.
• Reconfigure fixture layouts to support campaign objectives, ensuring adherence to brand guidelines while maximizing shopper engagement.
• Manage inventory placement and rotation to prevent stockouts, supporting key promotional windows and high traffic periods.
• Coordinate with in-store beauty advisors and department staff to synchronize messaging, timing, and customer engagement tactics.
• Facilitate product demonstrations and sampling initiatives that highlight new formulations, textures, and performance benefits to curious shoppers.
• Interpret shopper behavior and purchasing patterns to adjust communication style, offer depth, and recommendation strategies in real time.
• Document planogram compliance, photograph store conditions, and record promotional performance metrics using mobile tools provided by the brand.
• Collaborate with category managers to align on priorities, address gaps in execution, and incorporate feedback into future visit strategies.
• Monitor competitor activity and shelf positioning, reporting observations that can inform tactical shifts and competitive differentiators.
• Support the rollout of limited edition collections, ensuring that launch timelines are met and that educational materials are clearly presented.
• Train temporary retail staff on product features, application techniques, and brand story to maintain consistency during peak periods.
• Adjust daily work routines to accommodate fluctuating store traffic, ensuring that high impact opportunities are never missed.
• Validate promotional pricing accuracy, ensuring that discounts, bundles, and loyalty offers are communicated correctly to customers.
• Maintain personal readiness and professional appearance to reflect brand standards in every interaction with shoppers and partners.

Requirements

You must hold prior experience working in beauty or related sectors, demonstrating a working knowledge of personal care and cosmetics categories. Reliable attendance and punctuality are non negotiable, as your presence directly affects campaign momentum and store partner confidence. You must meet the minimum age required to work legally in the United States where the position is performed and possess valid identification for verification during onboarding. Proof of right to work authorization that does not require sponsorship is mandatory for this role. You are expected to adapt to changing schedules, including early morning setups, late evening closures, and occasional weekend hours when promotional activity peaks. Comfort with using mobile devices and basic computer software is necessary to log tasks, retrieve daily plans, and upload field reports. Strict adherence to detailed instructions is essential to ensure that merchandising standards and promotional specifications are followed exactly. You must be able to lift, move, and position retail fixtures and inventory within the range typically encountered in standard store environments.

Nice to have

Experience in comparable in-store brand representation roles where you engaged directly with end consumers in beauty retail settings is preferred.