Brand Specialist - Long Island, NY

About the role

As a Brand Specialist within the National Field Team at Beauty Barrage, you will take ownership of your assigned territory on Long Island, ensuring that brand presence remains consistent and impactful across all assigned retail accounts. You will approach each store visit with a strategic mindset, mapping the most efficient routes through retail districts to meet and exceed your assigned objectives. Designing visually compelling setups becomes your responsibility, as you work to highlight offers and ensure every display aligns precisely with brand guidelines in stores. You will coordinate directly with store managers to secure the most suitable time slots that respect operating hours and create a seamless execution environment. This role requires you to update account records immediately following every visit, maintaining data that is accurate, current, and useful for strategic planning. You will guide newer team members through established procedures, clearly communicating quality expectations to uphold the high standards Beauty Barrage is known for. Evaluating shopper reactions and nuanced in-store dynamics allows you to relay actionable insights back to brand teams, driving continuous improvement and informed decision-making. Preparing concise, factual summaries that capture your activities, observations, and outcomes for each visit is a required part of your daily routine.

Key facts

What you'll do

• Execute the core duties associated with the Brand Specialist
• Long Island, NY role at Beautybarrage as outlined in official guidelines.
• Adhere strictly to the scope and parameters defined
• Map intricate routes through retail districts on Long Island to efficiently meet your assigned sales and display objectives.
• Design and implement in-store visual setups that effectively highlight promotional offers while ensuring strict alignment with brand guidelines.
• Coordinate scheduling with store managers and retail staff to secure optimal time slots that respect the store's operating hours and peak traffic.
• Update digital account records immediately after every visit to maintain a database that is accurate, current, and highly reliable.
• Guide new team members through detailed procedures and quality benchmarks to ensure consistency and excellence in every interaction.
• Handle travel logistics between locations across Long Island, maintaining readiness to adapt to sudden schedule changes or urgent requests.
• Evaluate shopper reactions, engagement levels, and in-store dynamics to gather qualitative insights that inform brand strategy.
• Relay critical observations and market feedback back to brand teams and leadership to support ongoing campaign refinement.
• Prepare thorough and concise summaries for each visit, capturing key activities, observations, and measurable outcomes.
• Ensure that every interaction with retail staff is professional, collaborative, and representative of Beauty Barrage's brand values.
• Maintain a high level of physical readiness to navigate multiple locations, often involving significant walking and manual setup tasks.
• Demonstrate strong time management skills to maximize your coverage of assigned accounts within the designated timeframe.
• Contribute to the overall success of the National Field Team by actively participating in team huddles, feedback sessions, and performance reviews.
• Utilize strong reading comprehension to accurately interpret planograms, reset instructions, and complex product placement directives.
• Leverage basic computer abilities to input detailed visit data, update tracking systems, and generate status reports as required.
• Act as a reliable and knowledgeable representative who ensures that brand presence and sales targets are consistently met or exceeded.
• Exhibit flexibility and a proactive attitude when facing fluctuating workloads, travel demands, and evolving market priorities.
• Build positive working relationships with diverse retail staff, fostering a cooperative environment that facilitates smooth execution.

Requirements

You must hold at least three years of experience in customer-focused environments that have demanded high levels of service and reliability. Reliable transportation is not optional; it is necessary to move efficiently between locations across Long Island and potentially beyond regional boundaries. Comfort with flexible scheduling is essential, as is the willingness to work occasional holiday periods when brand opportunities arise. Strong reading skills are mandatory, enabling you to accurately interpret planograms and execute complex resets without error. Effective communication skills are required to collaborate effectively with a wide variety of retail staff and internal team members. Basic computer abilities are non-negotiable, as they allow you to seamlessly input information into various tracking systems and databases. Meeting these outlined requirements is critical to ensuring your success in maintaining brand presence, driving foot traffic, and achieving sales targets in a fast-paced environment. You must be fully capable of lifting, pushing, and pulling moderate weights associated with product displays and inventory management. The ability to stand, walk, and move continuously for extended periods is a standard expectation of this field-based role. A valid driver's license and a clean driving record are typically required to perform the essential functions of this job safely and efficiently.

Nice to have

Experience in beauty or fragrance retail settings provides a significant advantage, as it offers a deeper contextual understanding of the products and consumer behavior. While no specific software or hardware is listed as mandatory, a demonstrated adaptability with a wide range of tools and technology is expected. A strong knowledge of the beauty industry, including trends, brands, and key players, enhances your ability to represent our brands effectively and engage meaningfully with retail partners.

Practical notes

You should before proceeding. This role offers the chance to work with prominent brands in dynamic retail settings that are constantly evolving. It is ideal for individuals who manage shifting schedules with agility and who are willing to travel far distances to achieve results and contribute to team objectives.

Join a national team that values growth, performance, and relationship-building at every level. Your contributions will directly impact brand visibility and shopper engagement across multiple markets in the region, creating tangible value for both our clients and the communities you serve.