Brand Market Specialist

About the role

You will serve as the primary brand ambassador inside retail environments, translating brand strategy into on-shelf impact with authentic consumer engagement. This role demands a proactive mindset where you initiate conversations, educate beauty advisors, and elevate the shopping experience for both staff and customers. You will own the execution of in-store activations, ensuring that planograms are followed, sampling stations are replenished, and promotional materials are displayed with precision. Success in this position is defined by your ability to build trust with retail partners, represent multiple brands with integrity, and adapt to the dynamic rhythms of live retail floors. You will analyze sell-through data, adjust your tactics in real time, and communicate insights back to the team to optimize future visits. This is a hands-on position where your energy, discipline, and love for beauty culture directly influence product discovery and conversion. You will collaborate closely with category managers and retail coordinators to align on goals, troubleshoot execution barriers, and reinforce the brand narrative on every visit. Your work will be visible on the shelf, at the counter, and in the hands of consumers, making your role instrumental in bridging the gap between marketing plans and on-ground results.

Key facts

What you'll do

Conduct proactive outreach to retail partners to secure premium end-cap positions and high-traffic fixture placements for assigned brands.

Perform real-time inventory assessments on the sales floor, identifying gaps and executing immediate restocks to prevent lost sales opportunities.

Educate retail staff on product ingredients, texture profiles, and use cases, equipping them to confidently recommend items to shoppers.

Execute planogram compliance by auditing facings, ensuring correct SKU sequencing, and adjusting displays to match approved schematics.

Coordinate sampling campaigns, replenishing demo stations, and managing foot traffic to maximize consumer touchpoints and conversion rates.

Leverage POS materials, digital assets, and interactive tools to create immersive brand storytelling moments at the point of purchase.

Monitor competitor activity and pricing strategies, reporting shifts in the competitive landscape to inform tactical adjustments.

Maintain pristine visual merchandising standards, including shelf cleanliness, edge alignment, and color gradient continuity across categories.

Track and document sell-through metrics, recording unit movement and stock-out frequency to refine future distribution plans.

Engage consumers with open-ended questions, actively listening to feedback and translating qualitative insights into actionable recommendations.

Support limited-time offers and seasonal launches by coordinating with marketing teams to ensure timely rollout and flawless execution.

Utilize handheld scanners and mobile applications to update stock databases, capture photos for proof of performance, and verify data accuracy.

Collaborate with logistics partners to streamline delivery windows, ensuring that backroom inventory levels support high-demand periods.

Demonstrate adaptability by shifting focus between brands, retailers, and priorities based on real-time operational demands.

Requirements

You must be at least 18 years of age to participate in this role and handle retail alcohol where regulations permit.

You must possess a valid driver's license and reliable transportation to navigate between multiple retail locations in the Buford area.

You must pass a background check and maintain eligibility to work in the United States without sponsorship requirements at this time.

You must be able to lift and transport cases weighing up to fifty pounds on a regular basis throughout the shift.

You must have the right to work in the United States and provide documentation before starting any duties on site.

You must demonstrate strong attention to detail to ensure planogram compliance and accurate data reporting during each visit.

You must maintain a professional appearance and adhere to retailer dress codes while representing partner brands in public settings.

You must commit to a flexible schedule that may include evenings, weekends, and variable hours based on retailer demand and campaign intensity.

Nice to have

Experience in beauty, fragrance, or cosmetics retail environments where you have engaged with consumers and advised on product selection.

Familiarity with point-of-sale technology, inventory management systems, and retail analytics tools to interpret performance data.

Understanding of seasonal beauty trends, color stories, and ingredient education that can enhance consumer conversations.

Ability to manage multiple priorities across different brands, balancing promotional focus with routine shelf maintenance.

Comfort using mobile applications for data capture, photo documentation, and communication with field operations teams.

Practical notes

This is a fluctuating, part-time, seasonal opportunity, with the work schedule varying monthly based on scheduling needs, and ideal for employees who can work anywhere from 0-20 hours a month based on the brands' and retailers' needs and availability.