Demand Generation Manager

About the role

Avnan is seeking a dynamic and results-driven Demand Generation Manager to join our innovative team. This role is pivotal in shaping our marketing strategies and driving customer engagement through targeted campaigns. The ideal candidate will have a strong background in demand generation and digital marketing, with a proven ability to develop and execute strategies that convert leads into loyal customers. You will work closely with cross-functional teams to enhance our brand presence and achieve our growth objectives.

Key facts

What you'll do

• Develop and implement comprehensive demand generation strategies that align with Avnan's business goals and target audience.
• Collaborate with the sales and marketing teams to create integrated campaigns that drive lead generation and nurture prospects through the sales funnel.
• Analyze market trends and customer insights to identify opportunities for growth and optimize marketing efforts.
• Manage and optimize multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Utilize marketing automation tools to track campaign performance, analyze data, and generate reports that inform future strategies.
• Create compelling content that resonates with our target audience, including blog posts, whitepapers, case studies, and webinars.
• Oversee the development of landing pages and lead capture forms to enhance user experience and increase conversion rates.
• Establish key performance indicators (KPIs) to measure the effectiveness of demand generation initiatives and adjust tactics as necessary.
• Foster relationships with industry influencers and partners to enhance brand visibility and credibility.
• Conduct A/B testing on various campaign elements to continuously improve performance and engagement rates.
• Lead a team of marketing professionals, providing mentorship and guidance to foster a high-performing culture.
• Stay updated on industry trends and best practices to ensure Avnan remains at the forefront of demand generation strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in demand generation or digital marketing, preferably in a B2B environment.
• Proven track record of successfully managing and executing demand generation campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with SEO best practices and digital marketing trends.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Nice to have

• Experience in the technology or SaaS industry is highly desirable.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite) for creating marketing materials.
• Previous experience in managing a marketing budget and forecasting ROI.
• Familiarity with web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Experience in organizing and executing events, webinars, or trade shows.
• Understanding of customer journey mapping and lead scoring methodologies.

Skills & tools

• Proficiency in marketing automation software, CRM systems, and analytics tools.
• Strong understanding of digital marketing channels, including email, social media, and paid advertising.
• Ability to create and manage content across various platforms, ensuring brand consistency.
• Excellent interpersonal skills for building relationships with internal teams and external partners.
• Strong problem-solving skills and a proactive approach to overcoming challenges.

Practical notes

• This position is full-time and may require occasional travel for events or meetings.
• The salary for this role is competitive and will be determined based on experience and qualifications.
• Candidates must be eligible to work in the specified location; visa sponsorship is available for the right candidate.
• Avnan is committed to fostering an inclusive workplace and encourages applications from diverse backgrounds.

If you are passionate about demand generation and eager to make a significant impact in a growing company, we invite you to apply for the Demand Generation Manager position at Avnan. Join us in driving innovation and success in our marketing efforts!