[Job-28760] B2B Demand Generation Manager

About the role

You will own the end-to-end development and execution of B2B demand generation strategies for priority industry verticals within North America. This role requires you to act as a strategic marketing partner, aligning your efforts with sales leadership to define and activate go-to-market priorities. You will be responsible for translating high-level business objectives into concrete, integrated marketing programs that generate measurable pipeline and revenue. A core part of your position involves driving hands-on execution while maintaining a strategic view of the market and competitive landscape. You will build and manage strong relationships with enterprise buyers through targeted engagement and value-driven communication. This position is ideal for a marketer who thrives on owning complex projects and seeing them through from initial planning to final revenue attribution. You will leverage data and insights to continuously refine tactics and maximize the impact of every marketing initiative.

Key facts

What you'll do

Develop and own vertical-specific marketing plans that directly support growth priorities and pipeline targets for assigned industries.

Partner with sales and industry leadership to identify target accounts, buying groups, and key engagement strategies for enterprise decision-makers.

Translate business objectives into integrated demand generation and account-based marketing (ABM) programs designed to influence enterprise buyers.

Launch and orchestrate multi-channel campaigns spanning events, digital platforms, content production, public relations, and partner marketing initiatives.

Drive account-based engagement strategies for priority accounts and industry segments to foster deeper relationships and accelerate deals.

Collaborate with sales teams to define ideal customer profiles and ensure alignment between marketing efforts and complex sales cycles.

Manage end-to-end campaign execution, ensuring smooth lead flow, conversion optimization, and clear communication across teams.

Track and report on key performance indicators such as MQLs, SQLs, and influenced revenue to demonstrate clear business impact.

Analyze campaign performance data to identify opportunities for optimization and iterate quickly on marketing tactics.

Collaborate closely with Marketing Operations to manage lead management, attribution models, and comprehensive reporting structures.

Support high-impact industry events, executive programs, and field marketing initiatives to strengthen brand presence and engagement.

Manage and mentor team members while coordinating effectively with cross-functional contributors across the organization.

Partner with global marketing teams, including colleagues in Brazil, to align execution, share best practices, and maintain brand consistency.

Track budgets meticulously, manage expenses, and oversee vendor coordination to ensure projects are delivered on time and within scope.

Requirements

Possess 5-8 years of B2B demand generation, growth, or vertical marketing experience, ideally within technology, consulting, or digital services sectors.

Demonstrate a proven track record of driving pipeline generation in enterprise or complex sales environments with long buying cycles.

Show strong experience working closely with enterprise sales teams to understand and influence complex decision-making processes.

Have strong experience with account-based marketing (ABM) and the ability to execute integrated campaigns across multiple channels.

Be capable of contributing to marketing planning while also executing programs hands-on, balancing strategy with implementation.

Exhibit strong stakeholder management skills, with experience partnering effectively with senior executives and cross-functional teams.

Have experience managing marketing team members or coordinating efforts across distributed, remote teams.

Meet the requirement of having consistent experience in the technology or enterprise services domain to understand client needs.

Nice to have

Bring preferred experience marketing AI, digital transformation, or enterprise technology services to further enhance industry credibility.

Practical notes

This role is based in San Francisco, California and is configured for homeoffice engagement.

Candidates must be available to work within the North American time zone to ensure collaboration with global teams.

Travel may be required to support key industry events and partner initiatives as determined by business needs.

This position reports to the Marketing leadership team and is part of the broader global marketing function.

The start date is contingent upon business needs and the successful completion of the hiring process.

Employment eligibility to work in the United States is required for this position.

All communications regarding this role will be conducted through official Ci&T channels.

This role is integral to the North American market strategy and requires a proactive approach to identifying and capturing growth opportunities.

You will be expected to adhere to the company's standards for professionalism, collaboration, and ethical conduct.

Continuous learning and adaptation are essential in this fast-paced environment where market conditions evolve rapidly.

Success in this role will be measured by your ability to generate qualified pipeline, influence revenue, and contribute to the overall marketing strategy.

You will be evaluated on your ability to manage multiple priorities, meet deadlines, and communicate effectively with stakeholders at all levels.

The ability to work independently and as part of a distributed team is critical for success in this position.

You will be responsible for ensuring that all marketing activities comply with company policies and brand guidelines.

Documentation of processes and results is essential for knowledge sharing and ongoing optimization.

This role offers the opportunity to work on challenging projects with significant impact on the growth of the business.

You will collaborate with marketing professionals from diverse backgrounds, fostering a culture of innovation and inclusion.

The position requires a high level of organization, attention to detail, and the ability to manage competing demands.

You will be expected to use data to inform decisions and demonstrate the ROI of marketing initiatives.

Building and maintaining relationships with internal and external partners is a key component of this role.

You will contribute to the development of marketing frameworks that can be scaled across different regions and business units.

The role involves close coordination with product and sales teams to ensure alignment on messaging and value propositions.

You will be responsible for monitoring market trends and adjusting strategies to remain competitive.

Effective storytelling is essential to create compelling narratives that resonate with target audiences.

You will manage the full lifecycle of campaigns, from initial concept through execution and post-mortem analysis.

The position requires resilience and adaptability in a dynamic and fast-moving industry.

You will have the opportunity to mentor junior team members and contribute to the development of marketing best practices.

The role supports the company's commitment to innovation and excellence in marketing.

You will be part of a global community of professionals dedicated to driving business results through data-driven marketing.

This position is a critical part of the go-to-market strategy for key industry segments.

You will have the opportunity to work with cutting-edge technologies and innovative solutions.

The role requires a proactive mindset and a willingness to take ownership of complex marketing challenges.

You will be expected to contribute to the marketing culture and help shape the future direction of the team.

This position offers a unique chance to work on high-impact projects with clear business outcomes.

You will be responsible for ensuring that marketing efforts are aligned with the overall business strategy.

The role requires strong analytical skills and the ability to interpret data to drive marketing decisions.

You will work closely with cross-functional teams to ensure that marketing initiatives support broader company goals.

The position demands a high level of accountability for results and a commitment to continuous improvement.

You will be expected to leverage industry best practices to drive marketing effectiveness.

The role provides the opportunity to work with a diverse group of professionals across different regions and functions.

You will be responsible for managing the marketing budget and ensuring efficient use of resources.

The position requires strong written and verbal communication skills to convey ideas clearly and persuasively.

You will be expected to collaborate with legal and compliance teams to ensure all marketing activities are appropriate.

This role offers the chance to work on projects that have a direct impact on the company's growth and success.

You will be responsible for managing relationships with external agencies and partners to ensure successful campaign execution.

The position requires a deep understanding of marketing principles and the ability to apply them in a practical setting.

You will be expected to contribute to the development of marketing strategies that support the company's long-term goals.

This role offers the opportunity to work in a collaborative and innovative environment.

You will be responsible for ensuring that marketing activities are executed efficiently and effectively.

The position demands a strong commitment to quality and a desire to achieve excellence in all aspects of the role.

You will be expected to work independently and take initiative in identifying and pursuing new opportunities.

This role provides a chance to build a career in a dynamic and growing company.

You will be responsible for contributing to the overall marketing strategy and ensuring that all activities are aligned with business objectives.

The position requires a strong work ethic and the ability to manage multiple projects simultaneously.

You will be expected to communicate progress and results to senior leadership on a regular basis.

This role offers the opportunity to work with a talented and diverse team of marketing professionals.

You will be responsible for ensuring that marketing campaigns are optimized for maximum impact and return on investment.

The position requires a proactive approach to identifying and solving marketing challenges.

You will be expected to contribute to a positive and collaborative team environment.

This role offers a chance to work on meaningful projects that contribute to the company's mission and vision.

You will be responsible for managing the end-to-end execution of marketing programs and ensuring that goals are met.

The position demands strong organizational skills and the ability to prioritize tasks effectively.

You will be expected to use your expertise to drive business growth and achieve marketing objectives.

This role offers a unique opportunity to make a significant impact on the company's success.

You will be responsible for building and maintaining a strong personal and professional network within the industry.

The position requires a commitment to ongoing learning and development to stay current with marketing trends.

You will be expected to contribute to the overall success of the marketing team and the company.

This role offers a chance to work in a fast-paced and exciting environment.

You will be responsible for ensuring that marketing initiatives are aligned with the company's strategic goals.

The position requires a high level of professionalism and a dedication to achieving results.

You will be expected to work collaboratively with colleagues across the organization to ac