Demand Generation Manager

About the role

The will own the execution and optimization of multi-channel ABM and B2B demand generation initiatives in partnership with the Head of Marketing. This role is responsible for running the end-to-end ABM and B2B engine, ensuring that all campaigns and programs move efficiently from awareness to conversion. You will manage the full lifecycle of lead and account operations, encompassing sourcing, scoring, routing, and nurturing activities. Collaboration with Sales Development Representatives and Account Executives will be critical as you co-own cadences, sequences, and follow-up plays to maximize engagement. The position requires consistent reporting on funnel performance to identify bottlenecks and drive continuous experimentation for improved conversion rates. You are expected to act as the primary operator ensuring the ABM strategy executes flawlessly across all touchpoints. Taking full ownership of Snappr's growth trajectory, you will need to do whatever is necessary to hit targets and move the business forward.

Key facts

What you'll do

• Execute ABM and B2B demand generation strategy in close collaboration with the Head of Marketing to meet revenue objectives.
• You will run sophisticated multi-channel ABM campaigns utilizing email, paid media, outbound support, and content syndication to reach target accounts.
• You will own all lead and account operations including sourcing, scoring, routing, and nurturing to ensure opportunities are handled with precision.
• Partner closely with SDRs and AEs to design, refine, and optimize cadences and follow-up plays that drive engagement.
• You will report on detailed funnel performance metrics and run experiments to systematically improve conversion rates at every stage.
• Act as the dedicated operator who ensures Snappr's ABM and B2B engine runs smoothly, efficiently, and predictably.
• Take full ownership of Snappr's growth initiatives and maintain a bias for action, doing whatever it takes to achieve the mission.
• Execute ABM and B2B demand generation strategy with the Head of Marketing to align messaging, channels, and target segments.

Requirements

• Possess + years of experience in B2B demand generation, growth marketing, or Revenue Operations, with SaaS or tech-enabled services experience being a significant advantage.
• Demonstrate a proven track record of successfully driving pipeline generation from predefined target accounts.
• Have hands-on experience with Salesforce, HubSpot, or another CRM, plus familiarity with tools such as RollWorks, Rb2b, Apollo, Unify, and Zapier.
• Be a data-driven professional who is comfortable owning dashboards, interpreting analytics, and making decisions based on funnel metrics.
• Exhibit a self-starter mentality with the ability to take initiative and thrive in a fast-paced, dynamic environment.
• Show fluency in both written and spoken English to communicate effectively with stakeholders globally.
• Maintain an A 'let's get it done' mindset that prioritizes execution and overcoming obstacles.
• Be willing to report 100% onsite in Ortigas to ensure seamless collaboration with the local team.

Skills & tools

Your daily work will involve using ABM platforms and methodologies to orchestrate account-based interactions. You will leverage B2B demand generation frameworks to build scalable and repeatable growth programs. You will apply growth marketing principles to optimize user journeys and conversion paths. You will engage deeply with Revenue Operations processes to align marketing performance with business outcomes. You will utilize Salesforce for pipeline management, reporting, and forecasting activities. You will use HubSpot for marketing automation, email workflows, and lifecycle management. You will use RollWorks to power ABM advertising and engagement on digital platforms. You will use Rb2b for intent data and account identification. You will use Apollo for prospecting and contact discovery. You will use Unify to coordinate sales and marketing efforts. You will use Zapier to automate workflows and connect various tools in the tech stack.

Relevant systems

Your work will interact directly with Salesforce to manage opportunity creation and reporting. Your work will interface with RollWorks to deploy targeted ABM campaigns. Your work will connect with Rb2b to refine account targeting based on intent signals. Your work will integrate with Apollo to expand the database and find new prospects. Your work will utilize Unify to ensure alignment between sales and marketing teams. Your work will rely on Zapier to automate repetitive tasks and streamline data movement.

Practical notes

Note: Onsite in Ortigas. Note: Transportation allowance provided. Note: Health Insurance (Day 1 HMO with dependents). Note: Free daily meals. Note: Paid Time Off. Note: Company Equity. Note: Execute ABM and B2B demand generation strategy with Head of Marketing.

For , Run multi-channel ABM campaigns (email, paid, outbound support, content).

For , Own lead and account operations: sourcing, scoring, routing, nurturing.

Partner with SDRs and AEs on cadences and follow-up plays.

For , Report on funnel performance and experiment to improve conversion.

Act as operator who makes Snappr's ABM and B2B engine run.

Take ownership of Snappr's growth and do whatever it takes to get the job done.

• years in B2B demand generation / growth marketing / Revenue Operations (SaaS or tech-enabled services a plus).

For , Proven track record of driving pipeline from target accounts.

Hands-on experience with Salesforce, HubSpot or another CRM and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier.

For , Data-driven, comfortable owning dashboards and funnel metrics.

For , Self-starter, takes initiative in a fast-paced environment.

For , Fluency in written and spoken English.

For , A 'let's get it done' mindset.