Demand Generation Manager

About the role

You will own the end to end management of demand generation initiatives from strategy through execution and optimization. This role requires a hands on marketer who builds pipeline through thoughtful experimentation and data driven decisions. You will test new channels and messages while maintaining rigorous standards for lead quality and revenue impact. The position demands constant collaboration with Sales and Leadership to refine priorities and uncover new opportunities for scalable growth. If you enjoy solving complex marketing problems with a structured mindset, this is the role for you. You will translate business objectives into measurable marketing outcomes and drive sustainable growth over time.

Key facts

What you'll do

• This is a hands-on role for a marketer who loves building pipeline.
• As our Demand Generation Manager, you'll be responsible for developing and executing multi-channel marketing programs that generate qualified leads, improve conversion throughout the funnel, and contribute directly to revenue growth.
• You'll work closely with Sales and Leadership to identify growth opportunities, optimize campaigns, and ensure marketing efforts align with business objectives.
• If you're someone who enjoys testing, measuring, optimizing, and continuously improving performance, we'd love to meet you.
• You will What You'll Do.
• Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
• Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
• Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
• Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
• Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
• Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
• Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
• Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
• Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
• Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.
• You will What We're Looking For.

Requirements

• Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
• Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
• Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
• Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
• Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
• Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
• Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
• Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.

Nice to have

• It helps if Experience with ABM (Account-Based Marketing) strategies.
• It helps if Familiarity with Salesforce or other CRM platforms.
• It helps if Experience using AI-powered marketing tools.
• It helps if SEO and content marketing experience.
• It helps if Experience supporting SDR or BDR organizations.

Practical notes

Note: This is a hands-on role for a marketer who loves building pipeline.

As your Demand Generation Manager, you will be responsible for developing and executing multi-channel marketing programs that generate qualified leads, improve conversion throughout the funnel, and contribute directly to revenue growth. You will test new channels and messages while maintaining rigorous standards for lead quality and revenue impact. The position requires consistent collaboration with Sales and Leadership to refine priorities and uncover new opportunities for scalable growth. You will translate business objectives into measurable marketing outcomes and drive sustainable performance over time. This role operates across paid, owned, and earned channels, integrating campaigns to maximize efficiency and impact. You will manage full funnel initiatives from awareness to conversion, ensuring alignment between marketing efforts and sales readiness. The position involves hands on execution as well as strategic planning, requiring comfort with both analysis and implementation. You will leverage tools and data to iterate quickly and improve results on an ongoing basis. This role reports into a collaborative environment where experimentation is encouraged and results are reviewed objectively. You will have the opportunity to shape the direction of demand generation for a growing organization. Success in this role depends on your ability to manage multiple priorities, communicate clearly, and maintain a bias for action. The position is fully remote and available to candidates across Canada, with flexibility to work asynchronously while maintaining strong coordination with global teams. You will use go. You will use rust.