Lead Product Manager, Targeting

About the role

Attentive is seeking a highly experienced Lead Product Manager to oversee the Targeting product area within the Shopper Management pillar. This role is central to developing and executing the strategic vision for audience targeting solutions that empower marketers to reach the right customers with precision. You will be responsible for defining product roadmaps, collaborating with cross-functional teams, and delivering features that enhance audience segmentation, recommendations, and targeting workflows. The ideal candidate will have a strong background in product management within marketing technology or related fields, with a focus on building scalable, customer-facing tools that simplify complex processes while offering advanced capabilities for power users. This position offers a unique opportunity to influence the core functionalities that drive personalized marketing campaigns and improve customer engagement at scale.

Key facts

What you'll do

• Establish and communicate the vision, strategy, and detailed roadmap for the Targeting product area within Attentive, aligning it with broader company goals and customer needs.
• Lead the development of innovative features that enable marketers to build, manage, and optimize audiences through advanced segmentation, recommendations, and intelligent targeting workflows.
• Collaborate closely with customers, sales teams, and internal customer-facing teams to gather insights into current audience-building practices, identify pain points, and develop solutions that simplify and enhance these workflows.
• Drive product discovery initiatives by combining customer research, behavioral data, and business insights to identify high-impact opportunities for new features or improvements.
• Partner with Engineering, Design, Data Science, and Platform teams to ensure the delivery of scalable, reliable, and high-performance targeting capabilities that can handle large datasets and complex logic.
• Balance ease of use with the flexibility required by advanced users, creating intuitive interfaces and workflows that cater to both novice and experienced marketers.
• Define clear success metrics for the targeting features, monitor product performance, and use data-driven experimentation to continuously improve the user experience.
• Serve as a product leader within the organization, influencing strategic decisions and communicating the evolution of targeting functionalities to stakeholders across teams.
• Prioritize product initiatives based on business impact, technical feasibility, and customer feedback, ensuring timely delivery of high-value features.
• Advocate for customer needs and ensure the product effectively addresses their challenges in audience creation and campaign personalization.
• Lead cross-functional teams through the full product lifecycle, from discovery and design to development, launch, and iteration.
• Stay informed about industry trends, emerging technologies, and competitive offerings to maintain Attentive's leadership in targeted marketing solutions.
• Foster a culture of innovation and continuous improvement within the product team, encouraging experimentation and learning.
• Collaborate with marketing and sales teams to develop go-to-market strategies and ensure successful adoption of new features.
• Communicate product updates, roadmaps, and performance metrics to executive leadership and other stakeholders regularly.
• Manage stakeholder expectations and facilitate alignment across multiple teams to deliver cohesive and impactful targeting solutions.
• Ensure the targeting product complies with relevant privacy regulations and data security standards, maintaining customer trust.
• Support the development of documentation, training materials, and best practices to maximize the value delivered by the targeting features.
• Contribute to the broader product management community within Attentive, sharing insights and best practices.

Requirements

• A minimum of 6+ years of experience in Product Management, with a proven track record of managing customer-facing products from initial discovery through launch and ongoing iteration.
• Extensive experience in building products within MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, or segmentation.
• Demonstrated ability to develop and execute product strategies that align with business objectives and customer needs.
• Strong analytical skills, with experience in interpreting large datasets and using data to inform product decisions.
• Hands-on experience working with SQL or similar tools to explore and analyze data.
• Proven ability to develop tools that simplify complex workflows for users while offering advanced capabilities for power users.
• High level of customer empathy and a deep understanding of how customers make decisions and achieve their goals.
• Excellent communication skills, capable of influencing and collaborating with both technical and non-technical stakeholders.
• Experience working with cross-functional teams including Engineering, Design, Data Science, and Platform.
• Ability to prioritize competing demands and manage multiple initiatives simultaneously.
• Familiarity with privacy regulations and data security best practices relevant to audience targeting.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Demonstrated leadership qualities and the ability to inspire and motivate teams.

Nice to have

• Familiarity with analytics platforms such as Looker, Heap, or similar tools.
• Experience working in a fast-growing technology company or startup environment.
• Knowledge of privacy regulations and data security standards related to targeted marketing.
• Experience with product discovery techniques and agile methodologies.
• Understanding of the latest trends and innovations in marketing technology and personalization.

Skills & tools

• SQL
• Looker (plus)
• Heap (plus)

Practical notes

This position offers a competitive compensation package, including base salary, equity, and comprehensive benefits. Attentive provides a dynamic work environment that encourages innovation and professional growth. The role involves working on-site at the company's office location in the United States, with collaboration across multiple teams to deliver impactful targeting solutions. The company values diversity, inclusion, and a customer-centric approach, aiming to create products that truly meet the needs of marketers and their audiences. Candidates should be prepared to engage in a fast-paced, evolving environment where strategic thinking and technical expertise are equally important. Attentive is committed to supporting its employees' health and wellness through various benefits and perks, fostering a positive and productive workplace culture.