Vice President, Marketing

About the Role

Arcadia seeks a Vice President, Marketing to own global marketing strategy for its enterprise operations. This leader will shape how businesses manage energy operations across utility bill management, procurement advisory, and sustainability reporting. The role requires partnership with C-level executives to define brand authority, drive demand, and align revenue objectives with market positioning. The Vice President will translate complex energy data into strategic narratives that resonate with enterprise stakeholders and influence buying behavior. This position operates within a fully remote framework, leveraging digital collaboration to maintain alignment across distributed teams. Co-working spaces will be available to support targeted in-person collaboration when strategic. The hire will own the end-to-end marketing lifecycle from research and insights through campaign execution and performance optimization. Success will be measured by the ability to establish category leadership and expand enterprise adoption of Arcadia's solutions.

Key Facts

What you'll do

• Conduct discovery and synthesis of enterprise energy operations to frame the scope of utility bill management and sustainability reporting needs.
• Architect and own the global brand narrative that positions Arcadia as the definitive enterprise energy intelligence platform across digital and enterprise channels.
• Translate AI-powered analytics and verified emissions data into compelling, evidence-based positioning for Fortune 2000 decision-makers and stakeholders.
• Design and orchestrate scalable demand generation campaigns that move opportunities from initial engagement to closed deal across direct and partner channels.
• Establish clear attribution models for marketing-sourced pipeline, integrating insights from both direct enterprise sales and indirect partner motions.
• Lead cross-functional alignment on value messaging, proof points, and renewal expansion narratives with commercial and product teams.
• Clarify partner enablement responsibilities to ensure coherent execution of utility bill management and procurement advisory outcomes across ecosystems.
• Evaluate channel and narrative performance through experimentation, refining workflows and content based on measurable market response.
• Interpret complex energy and sustainability data to construct strategic narratives that address enterprise risk, compliance, and cost optimization.
• Build and manage content and campaign frameworks that support visibility across the entire customer journey from awareness to renewal.
• Drive the development of strategic assets that articulate the business case for energy intelligence and sustainability reporting automation.
• Monitor competitive dynamics and market signals to continuously strengthen long-term category authority and brand preference.
• Partner with revenue teams to identify expansion opportunities and anchor messaging for enterprise portfolio growth.
• Establish feedback loops with commercial and product stakeholders to ensure marketing outputs are tightly coupled with solution outcomes.
• Maintain fluency in energy data ecosystems and sustainability platforms to ensure relevance and credibility with technical enterprise audiences.

Requirements

The candidate must bring 3-5 years of enterprise marketing experience within complex B2B environments, demonstrating comfort with multi-threaded stakeholder management. A proven track record of owning end-to-end marketing workflows from planning through execution is required, including budget and resource responsibility. The Vice President must demonstrate the ability to interpret AI-powered analytics and convert insights into clear, actionable positioning for enterprise decision-makers without reliance on oversimplified messaging. Independence in strategic thinking must be balanced with the ability to align with C-level priorities and operate effectively within enterprise governance structures. Experience in energy, sustainability, or procurement advisory markets is preferred, with demonstrated success in regulated or data-intensive environments. Familiarity with sustainability platforms and energy data ecosystems is an asset, particularly in contexts where verification and auditability are critical. The candidate must be able to operate autonomously while maintaining rigorous attention to detail in data interpretation and narrative development. Strong written and verbal communication skills are required to articulate sophisticated concepts to executive audiences across regions and time zones. All applicants must be legally authorized to work in the United States, and no sponsorship will be provided for this role at this time.

Practical notes

Details regarding application requirements and submission deadlines must be confirmed on the official career page. All information remains subject to change based on business needs and role evolution. No specific hours are outlined for this fully remote engagement, and travel is not expected as part of the core responsibilities. This role is open to candidates based in the United States, and compliance with U.S. employment eligibility requirements is mandatory.