Advertising Reactivation Specialist

About AppLovin

AppLovin develops technologies that enable businesses of all sizes to connect with their target customers. The company delivers comprehensive advertising solutions designed to help organizations reach audiences, monetize effectively, and expand their global footprint. Additional information about AppLovin is available on the official website.

AppLovin builds its workforce with individuals whose life experiences, backgrounds, and viewpoints reflect the diversity of developers and customers served globally. The organization intentionally shapes both team and culture, seeking professionals who excel individually and actively support colleagues.

Advertiser Reactivation Specialist

Growth Marketing

The role focuses on reactivating brands that should be advertising with AppLovin but currently are not. Success requires securing conversations and driving activation, regardless of obstacles.

The Problem

AppLovin's self-serve advertising platform is expanding quickly, and the sales pipeline exceeds current team capacity. Many brands already know AppLovin: they signed up and stalled, or ran campaigns and stopped. Other accounts are new outreach targets. In every case, no one has successfully closed these opportunities. This gap defines the role.

What You'll Do

Manage a ranked daily list of high-value brands, contacting decision-makers by phone, email, LinkedIn, or other methods. Persistent follow-up is expected, as three ignored emails mark the beginning of engagement, not its end.

Identify obstacles such as incomplete setup, technical issues, or lack of perceived value. Resolve these issues to unblock progress.

Lead accounts from initial contact to a live, active campaign, maintaining ownership until budgets are actively spending.

Document every interaction in HubSpot, capturing what strategies work and which do not. Pipeline performance is measured objectively, not subjectively.

Track one primary outcome: the number of advertisers successfully activated and spending.

Analyze patterns from dormant or lost accounts to refine messaging and offers for improved future results.

Build credibility and trust with founders and marketers through reliable follow-up and clear communication.

Experiment with new approaches and messaging, then adjust based on response data to shorten the path to campaign activation.

What We Look For

Demonstrated persistence and resilience, with the determination to reach contacts other representatives have abandoned. This trait outweighs other qualifications.

An understanding of how performance marketing drives results for both advertisers and customers.

Comfort engaging with founders and marketers, and an ability to maintain productive conversations.

Self-motivation to work through long queues of opportunities, relying on metrics rather than emotion, and sustaining momentum without direct supervision.

Willingness to research accounts thoroughly and prepare tailored outreach for each first contact.

Sales or e-commerce experience is helpful but not required; the product is straightforward to learn. Emphasis is placed on selling ability rather than previous role titles.

Compensation and Application Details

AppLovin provides a competitive total compensation package structured with performance-based rewards. Total compensation varies by location and depends on job-related knowledge, skills, and experience. Depending on the role, equity and other incentive compensation may be included alongside benefits such as medical, dental, and vision insurance.

Health coverage includes medical, dental, vision, life, and disability insurance. Retirement benefits feature a 401(k) plan. Paid time off is unlimited within policy guidelines, and the company observes 10 paid holidays annually. Paid sick leave is also provided.

Applications are submitted online. The application window closes within 30 days of the posting date.

All questions or concerns regarding this posting should be directed to the appropriate AppLovin representative.

Requirements

• Meet the bar on the active apply page for Advertising Reactivation Specialist.

Practical notes

• Engagement is as described in the source material.

To succeed in this position, you must demonstrate exceptional persistence and resilience, traits explicitly identified as outweighing other qualifications. You will engage in high-volume outreach, managing a ranked list of brands and initiating contact with decision-makers through phone calls, emails, LinkedIn messages, and other appropriate channels. Your primary mission is to move opportunities from stagnation to active campaign execution, treating ignored communications as the starting point for building engagement rather than as a terminal endpoint. You will operate with a high degree of ownership, following each account from the first point of contact through to the moment budgets are actively spending, ensuring no opportunity is left unattended due to setup complexity or perceived barriers.

This role requires a deep understanding of performance marketing mechanics and the ability to translate that knowledge into compelling value propositions for advertisers and customers alike. You will need to quickly identify why campaigns stalled, whether the cause is incomplete setup, technical misconfigurations, or a disconnect between perceived and actual value. By diagnosing these obstacles, you can methodically resolve issues and clear the path to activation. Documentation is a critical component of your success; every interaction must be meticulously recorded in HubSpot to create a reliable feedback loop that distinguishes effective strategies from ineffective ones. This data-driven approach ensures that decisions are based on objective pipeline performance rather than subjective impressions, enabling continuous refinement of your outreach methodology.

You will track a single, unambiguous metric: the number of advertisers successfully reactivated and driving spend. This focus demands that you analyze patterns within dormant or lost accounts, extracting insights that inform improved messaging and offers for future engagement. Building credibility with founders and marketers is essential, achieved through consistent follow-up, transparent communication, and a demonstrable commitment to their advertising success. Because the pipeline exceeds current team capacity, you must be comfortable operating within long queues of opportunity, maintaining momentum through self-direction and a reliance on metrics over emotion. The product itself is straightforward to learn, meaning that while sales or e-commerce experience is helpful, it is not a strict prerequisite for success.

The ideal candidate exhibits a willingness to research each account thoroughly and craft tailored outreach for every first contact. You must approach this work with the understanding that three ignored emails signal the beginning of a conversation, not its conclusion. Experimentation is encouraged, as you will test new approaches and messaging frameworks, then adjust your strategy based on response data to shorten the path to campaign activation. This iterative process is vital for optimizing reactivation rates over time.

AppLovin is committed to building a diverse workforce that reflects the global community of developers and customers it serves. The company culture is shaped by individuals whose life experiences, backgrounds, and viewpoints enable them to support both colleagues and clients effectively. If you thrive in environments that require resilience, ownership, and data-driven decision-making, this role provides the opportunity to make a significant impact on the growth of a leading advertising platform. Compensation is competitive and structured with performance-based rewards, though specific figures are not disclosed in this source material. Health, retirement, and paid time off benefits are outlined in company policy, with unlimited PTO operating within defined guidelines and ten annual paid holidays observed. Applications are accepted online and remain active for a period of 30 days from the date of posting.