Manager, Business Development

About the role

The Manager, Business Development will own the full growth journey for Consumer brands, translating high-level strategy into measurable business outcomes and revenue expansion. You will operate at the intersection of performance marketing and business development, designing campaigns that drive tangible results in fast-moving commerce environments. This role requires turning complex data into actionable insights and initiatives that strengthen market presence and deliver sustainable, long-term growth. You will establish the outreach rhythm for new and existing brands across Consumer verticals, ensuring consistent engagement and relationship building over time. A core part of the position is answering strategy questions by leveraging deep expertise in performance marketing, data analysis, and emerging commerce trends. You will build campaign structures, test concepts rigorously, and optimize initiatives toward clearly defined performance targets and key results. Mastery of AppLovin mobile advertising solutions for Consumer brands is essential, along with fluency in Shopify and direct-to-consumer (DTC) patterns to align campaigns with business goals. You will represent AppLovin at industry gatherings to surface new opportunities, gather market intelligence, and strengthen the brand's presence across the ecosystem. Collaboration with product, sales, and data teams will shape go-to-market strategies and ensure alignment across functions for maximum impact. The role owns the full intake to ship lifecycle, guiding portfolio brands toward long-term success through careful metric definition, testing, and iterative optimization.

Key facts

What you'll do

• Own the end-to-end growth strategy for Consumer brands, converting business objectives into performance-driven marketing initiatives.
• Design and execute consultative conversations with marketing leaders to uncover high-impact growth opportunities and define clear success metrics.
• Guide portfolio brands toward long-term success through careful metric definition, structured testing, and iterative optimization of campaigns.
• Analyze complex datasets to extract actionable insights, turning KPIs, attribution models, and customer behavior patterns into rapid, evidence-based decisions.
• Build and refine campaign structures within AppLovin's environment, testing concepts and optimizing initiatives toward clearly defined performance targets.
• Represent AppLovin at industry gatherings and events to surface new opportunities and strengthen the brand's market presence across segments.
• Collaborate closely with product, sales, and data teams to shape integrated go-to-market strategies that align cross-functional priorities.
• Master AppLovin mobile advertising solutions for Consumer brands, ensuring campaigns are optimized for scale, efficiency, and results.
• Maintain fluency in Shopify and direct-to-consumer (DTC) patterns to align campaign execution with funnel strategies and lifecycle goals.
• Own the full intake to ship lifecycle for partners, ensuring measurable outcomes are tracked, analyzed, and improved over time.
• Translate evolving business needs into adaptable marketing strategies that respond quickly to market shifts and performance signals.
• Drive revenue expansion by identifying upsell, cross-sell, and retention opportunities within the consumer commerce landscape.
• Communicate insights and recommendations clearly to stakeholders at all levels, balancing strategic vision with operational detail.
• Monitor competitive dynamics and emerging channels to keep campaigns innovative and aligned with best practices.
• Support the development of internal playbooks and frameworks that standardize successful approaches across Consumer brands.
• Ensure all activities adhere to data privacy standards and compliance requirements relevant to digital advertising and e-commerce.
• Contribute to product feedback and market intelligence that influences AppLovin's roadmap for Consumer and DTC solutions.
• Act as the primary point of strategic contact for key Consumer brand partners, ensuring alignment and trust over time.

Requirements

Candidates must bring a minimum of five years of experience in performance marketing, media buying, or digital strategy focused on Consumer or eCommerce sectors.

You will read KPIs, attribution models, and customer behavior patterns with clarity, turning insights into rapid decisions that move the business forward.

Demonstrated experience with Shopify and demanding direct-to-consumer business models is required to execute effectively in this role.

Sharp analytical thinking and disciplined execution under market pressure are non-negotiable for success in this position.

You will thrive in environments where data drives decisions and agility determines who captures new opportunities quickly.

A minimum of five years of professional experience in relevant fields is required to understand the complexity of the work.

You must be able to interpret advanced performance metrics and use them to guide strategic adjustments in real time.

Experience working within fast-paced, high-growth environments is essential to navigate the demands of the role.

You will manage multiple priorities simultaneously while maintaining a high standard of accuracy and communication.

The ability to work independently and as part of a cross-functional team is critical to aligning initiatives with company goals.

Nice to have

Experience representing technology solutions at industry events and conferences is valued and can enhance your ability to engage with partners.

Exposure to emerging channels and innovation within commerce environments will further enhance your impact and open new strategic possibilities.

Practical notes

This is a full-time role based in Los Angeles or Santa Monica, California.

Please Requirements and responsibilities may evolve based on business needs and market conditions. This description outlines the expected scope of work but remains subject to change.