Account Executive
Job description
About the role
You will own the end-to-end sales cycle for Consumer and eCommerce brands, acting as the primary strategic advisor on their growth journey. You will leverage a consultative approach to uncover business challenges and translate them into tailored advertising solutions using AppLovin's platform. This role requires you to build and maintain strong relationships with key stakeholders such as CMOs and Heads of Marketing, guiding them to optimize campaigns for maximum performance. You will define and analyze core metrics to prove success and drive strategic initiatives that deliver tangible business outcomes for your portfolio. Additionally, you will set up and scale campaigns by analyzing data, testing creative ad sets, and proactively optimizing toward performance targets. You will become a deep expert on AppLovin's mobile advertising products specifically for Consumer brands and represent the company at industry events to build brand awareness. You will collaborate cross-functionally with internal teams including Sales, Product, and Data Science to shape go-to-market strategies and drive client success.
Key facts
What you'll do
Proactively contact new and existing Consumer and eCommerce partners to pitch, onboard, and scale their usage of AppLovin's platform.
Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing, and key decision-makers.
Act as a trusted advisor to your portfolio of Consumer brands, ensuring long-term success and growth.
Define and analyze metrics to ensure success for our strategic partners.
Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and proactively optimize toward performance targets.
Become an expert on AppLovin's mobile advertising products for Consumer brands.
Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities.
Collaborate cross-functionally with internal teams including Sales, Product, and Data Science to drive client success and shape go-to-market strategies.
Translate complex platform capabilities into clear business value propositions for DTC and eCommerce decision-makers.
Identify and pursue new business opportunities within existing accounts to expand footprint and drive incremental growth.
Develop and maintain a deep understanding of Consumer brand KPIs, attribution models, and customer behavior analytics.
Partner with product and data teams to provide feedback that influences product roadmap and feature enhancements.
Champion best practices by sharing success stories and playbooks across the Consumer vertical.
Own the full sales cycle from initial outreach through onboarding, optimization, and expansion within your assigned territory.
Requirements
3-5+ years of experience in performance marketing, media buying, or digital strategy in the Consumer or eCommerce industry.
Strong understanding of key performance KPIs, attribution models, and customer behavior analytics.
Experience with Shopify and direct-to-consumer (DTC) business models.
Demonstrate outstanding analytical abilities and a data-driven approach to measuring and optimizing campaign performance.
Excellent written and verbal communication skills to articulate value propositions to executive-level stakeholders.
Strong self-starter with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Proven track record of building and maintaining strong client relationships in a consultative sales role.
Willingness to travel regionally within New York City and surrounding areas for client meetings and industry events.
Practical notes
The role requires a willingness to travel regionally within New York City and surrounding areas for client meetings and industry events. There are no specified hours of operation on this page, and the engagement type is indicated as See source, meaning the specific contractual terms are not detailed in the visible source text. Compensation details are not provided in the source material, so no pay scale is listed here. The position is client-facing and requires fluency in professional communication standards. Applicants must meet the listed basic qualifications without exception. The successful candidate will contribute to shaping the future of the Consumer business line. This is an opportunity to influence product feedback and strategic direction alongside cross-functional teams. The role involves a high degree of ownership over client outcomes and platform adoption. No visa sponsorship information is available in the provided source text.