Associate Account Executive

About the role

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: you are the catalyst for discovering and nurturing new opportunities within the EMEA landscape. In this role, you will own the foundational work that empowers our Account Executives to execute with precision and confidence. If you love creating opportunities from scratch, building relationships that matter, and winning as a team, let's talk! You will be instrumental in transforming raw data into actionable sales intelligence. Your efforts will directly support the expansion of our footprint across higher education and enterprise clients. This is a chance to own critical administrative and strategic tasks that keep our revenue engine running smoothly. You will thrive in a fast-paced environment where your initiative and accuracy are valued daily. Your work will ensure that our sales pipeline remains robust and that customer relationships are nurtured effectively.

Key facts

What you'll do

Conduct in-depth research to identify and qualify potential new leads across diverse markets.

Analyze historical customer data to uncover trends, patterns, and insights that inform future strategies.

Create bespoke stakeholder engagement plans and develop tailored communication strategies for new and existing customers.

Schedule and coordinate internal and external executive-level meetings to ensure seamless progression of the end-to-end sales process.

Draft compelling business cases and pricing proposals based on guidance from Account Executives and Senior Account Executives.

Process signed contracts and conduct post-sales customer reviews to ensure satisfaction and identify further opportunities.

Participate in shadowing opportunities where Instructure products are introduced or sold to new higher education accounts.

Maintain meticulous records of all sales activities, pipeline status, and forecasts in Salesforce in close partnership with the team.

Leverage innovative tools and adopt AI solutions to enhance personal efficiency and team productivity.

Act as a primary point of contact for internal stakeholders to facilitate cross-functional collaboration.

Perform detailed competitive analysis to understand market positioning and refine our value proposition.

Support the creation of marketing collateral and sales enablement materials to empower the broader team.

Proactively seek feedback from customers to inform product improvements and internal best practices.

Demonstrate ownership of administrative tasks that free up Account Executives to focus on high-level negotiations.

Contribute to the continuous improvement of sales playbooks and operational frameworks.

Requirements

Hold a Bachelor's degree in Business, Sales/Marketing, or a related field.

Demonstrate proven ability to listen, learn, connect the dots, and execute on complex tasks.

Show a proven ability to coordinate effectively across internal and external stakeholders.

Exhibit curiosity, heart, sales acumen, and an inspiration-driven mindset in all interactions.

You actively seek to understand and implement innovative tools that boost individual and team efficiency.

You are committed to adopting AI solutions and maintaining a solid growth mindset.

Possess strong written and verbal communication skills that allow you to engage with diverse audiences.

Have the resilience to manage multiple priorities in a dynamic and fast-paced sales environment.

Are comfortable working independently while being part of a collaborative team structure.

Bring a high level of integrity and professionalism to all interactions with colleagues and clients.

Have the ability to travel within the United Kingdom for meetings and events as required by the role.

Can commit to working full-time hours as defined by the operational needs of the business.

Are willing to undergo a background check and comply with identity verification measures.

Nice to have

Possess 1-2 years of experience as a Sales Development Rep, Business Development Executive, or equivalent role.

Have experience working with education institutions, EdTech, or Professional Learning environments with a focus on LMS.

Have prior experience selling enterprise-level software, SaaS sales, and related services.

Bring prior experience using Salesforce or similar CRM platforms to manage pipelines and data.

Practical notes

This role is based in the United Kingdom and requires full-time commitment.

Candidates must be eligible to work in the United Kingdom without sponsorship.

Travel within the United Kingdom may be required for client meetings and company events.

A background check is mandatory for all successful candidates.