Junior UA Manager

About the role

Almedia is a rapidly growing marketing platform that rewards its community of over 70 million users for engaging with advertiser products. The company aims to become Germany's second bootstrapped unicorn and was ranked Europe's third fastest-growing company in 2025 by FT1000. We are looking for a Junior User Acquisition Manager to join our centralized UA department and take ownership of core acquisition channels. This high-impact role suits a proactive, data-driven marketer who wants to scale user bases across multiple projects in a fast-paced environment.

Key facts

What you'll do

• Own and scale core user acquisition channels including AppLovin, Moloco, Unity, Liftoff, TikTok, Snapchat, Reddit, and Pinterest.
• Analyse return on ad spend, cost per install, lifetime value, and payback period for each channel and creative type.
• Monitor retention and pLTV metrics to evaluate long-term user quality across different acquisition sources.
• Manage creative uploads, track performance, and lead testing and scaling of user acquisition assets.
• Optimise campaigns to attract pLTV-flagged users who are likely to make in-app purchases.
• Work with UGC and gameplay creative formats, analysing which types drive the best results.
• Build internal reporting systems to automate performance tracking and reduce manual data work.
• Collaborate with cross-functional teams to align acquisition strategy with product and marketing goals.
• Quickly learn new platforms and channels, then deploy and analyse campaigns on them.
• Take ownership of channel budgets and deliver measurable improvements in cost efficiency and volume.
• Coordinate with creative teams to develop new ad concepts and iterate based on performance data.
• Monitor daily campaign budgets, pacing, and delivery to ensure optimal spend across all channels.

Requirements

• Strong enthusiasm for beginning a career in mobile user acquisition and performance marketing.
• Solid analytical instincts with the ability to read data and act on insights quickly.
• Bias toward action: builds campaigns, analyses results, and picks up new platforms fast.
• Comfortable thinking in terms of lifetime value rather than focusing only on day-one metrics.
• Experience working across multiple channels and creative formats, building systems instead of repeating tasks.
• Proactive ownership mentality, motivated by delivering measurable results and taking initiative.
• Eager to quickly master new tools and adapt to evolving performance marketing landscapes.
• Thrives in a high-speed, high-ownership environment where responsibility is given early and often.
• Strong written and verbal communication skills for presenting findings and collaborating with stakeholders.
• Ability to work independently and manage multiple projects simultaneously without losing attention to detail.

Nice to have

• Familiarity with UGC and gameplay creative production or a strong interest in learning them.
• Prior experience with pLTV-based optimisation and IAP-driven user acquisition strategies.
• Understanding of ROAS, CPI, retention, and payback period calculations in mobile marketing.
• A track record of building repeatable systems and processes rather than ad-hoc manual work.
• Familiarity with mobile app ecosystems, app store optimization, and user retention strategies.
• Experience with SQL or basic querying to extract and manipulate performance data independently.

Skills & tools

• AppLovin, Moloco, Unity Ads, Liftoff, TikTok Ads, Snapchat Ads, Reddit Ads, and Pinterest Ads.
• Data analysis platforms and spreadsheets for tracking ROAS, CPI, LTV, and retention metrics.
• Creative management tools for uploading, organising, and A/B testing user acquisition assets.
• Mobile attribution and analytics suites to measure channel performance and user quality.
• Spreadsheet and dashboard software for building automated reports and performance tracking systems.
• Basic understanding of in-app purchase models and lifetime value calculation methodologies.
• Knowledge of mobile attribution partners like Adjust, AppsFlyer, or similar platforms for tracking.
• Proficiency in data visualization tools such as Tableau, Looker, or Google Data Studio.

Practical notes

• This is a full-time, in-office role based in Berlin, requiring presence five days per week.
• The office is centrally located in Berlin, fully stocked, and designed for collaborative work.
• Berlin-based employees receive equity in Almedia as part of the compensation package.
• Additional benefits include transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
• The company culture emphasizes high intensity and rewards those who take initiative and ownership.
• Almedia is an equal opportunity employer and encourages applications from individuals of all backgrounds.

About the company

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