Influencer Marketing Manager

About the role

As an Influencer Marketing Manager at Al Media, you will oversee the entire creator partnerships process, from identifying and approaching suitable content creators to negotiating deals and managing campaign execution. Your primary focus will be on building strong relationships with creators on Instagram and YouTube, ensuring that campaigns are delivered on time, on brand, and meet performance goals. This role is integral to our marketing strategy, helping us scale our community-driven approach and drive user engagement for our advertisers' products. You will work in a fast-paced, high-ownership environment where responsibility is given early, and your contributions directly impact the company's growth trajectory. The position offers a unique opportunity to be part of a rapidly growing company that is aiming to become Germany's second bootstrapped unicorn and is already recognized as Europe's third fastest-growing company in 2025 according to FT1000.

Key facts

What you'll do

• Identify and proactively research high-potential creators on Instagram and YouTube, leveraging tools and industry knowledge to find the best-fit partners for campaigns.
• Build genuine, long-term relationships with creators, agencies, and Multi-Channel Networks (MCNs), fostering trust and collaboration.
• Lead outreach efforts to potential creators, managing communication and negotiations to establish mutually beneficial partnerships.
• Own the entire deal process, including setting and negotiating pricing, deliverables, and contractual terms, ensuring clarity and alignment with campaign goals.
• Brief creators thoroughly on campaign objectives, messaging, and content guidelines, providing clear instructions to ensure content aligns with brand standards.
• Manage the end-to-end campaign process, from initial briefing to content approval, launch, and post-campaign review.
• Coordinate content creation schedules, ensuring creators deliver content on time and according to agreed specifications.
• Track, analyze, and report on campaign KPIs such as CPM, CPI, and ROAS, making data-driven adjustments to optimize performance.
• Maintain a comprehensive and organized creator database, regularly updating profiles and performance metrics to facilitate future collaborations.
• Collaborate closely with Performance Marketing and Creative teams to align campaign strategies, messaging, and creative assets.
• Monitor industry trends, platform updates, and emerging creator talent to keep campaigns innovative and competitive.
• Provide regular updates and performance reports to internal stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Manage multiple campaigns simultaneously, prioritizing tasks effectively to meet deadlines and quality standards.
• Work with internal teams to develop new creator partnership strategies and improve existing processes.
• Stay informed about platform policies, content guidelines, and legal considerations related to influencer marketing.
• Support the onboarding and training of new team members as the influencer marketing function expands.
• Contribute to the overall growth and success of Al Media by sharing insights, feedback, and innovative ideas for creator collaborations.

Requirements

• 1-4 years of experience in influencer marketing, creator management, or a similar role within digital marketing or advertising.
• Deep understanding of Instagram and YouTube platforms, including content formats, trending topics, and effective conversion strategies.
• Proven experience negotiating with creators, agencies, or MCNs, with a track record of closing deals successfully.
• Strong analytical skills, with the ability to interpret campaign metrics such as CPM, CPI, and ROAS, and use insights to optimize campaigns.
• Excellent communication skills in English, both written and verbal, with the ability to build rapport and negotiate effectively.
• High ownership mentality, proactive attitude, and the ability to work independently without constant supervision.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Familiarity with influencer marketing tools like Modash, Grin, or similar platforms is a plus.
• Background in performance marketing or mobile user acquisition is advantageous, providing additional strategic insight.
• Existing creator network or contacts within the influencer community can be beneficial.
• Strong organizational skills and the ability to maintain detailed records of partnerships and campaign data.
• Knowledge of legal and contractual considerations related to influencer collaborations.

Nice to have

• Experience working with influencer marketing platforms and analytics tools.
• Knowledge of performance marketing strategies and mobile app user acquisition.
• Established relationships within the creator community that can be leveraged for new campaigns.
• Familiarity with content creation processes and creative collaboration.
• Passion for social media trends, digital content, and emerging creator talent.
• Ability to adapt quickly to platform updates, policy changes, and industry shifts.

Skills & tools

• Influencer marketing and creator relationship management
• Negotiation and deal closing skills
• Campaign planning, execution, and optimization
• Data analysis and KPI tracking
• Relationship building and stakeholder management
• Deep knowledge of Instagram and YouTube platforms
• Experience with creator tools such as Modash, Grin, or similar
• Project management and multitasking abilities
• Strong communication skills in English
• Familiarity with legal considerations in influencer marketing

Practical notes

• This position is based in Berlin and requires on-site presence at our fully-stocked, modern office designed for collaboration.
• The role offers a salary range of €55,000-65,000 per year, commensurate with experience.
• Benefits include a transport subsidy, meals (breakfasts and lunches), language learning opportunities, Urban Sports Club membership, and equity options for Berlin-based employees.
• Al Media is committed to fostering an inclusive environment and is an equal opportunity employer.
• We value talent at all skill levels, providing clear pathways for growth and development within the company.
• The company's culture emphasizes responsibility, high ownership, and a fast-paced work environment where pushing harder and achieving more are highly rewarded.
• As part of our team, you will work with ambitious, high-speed, high-ownership individuals committed to building the future of marketing through innovative creator partnerships.