Creator Partnerships Manager

About the role

This is an on-site, full-time position based in Berlin, focused on managing and developing creator partnerships for Al Media. You will be responsible for sourcing, negotiating, and executing campaigns with creators on Instagram and YouTube. The role offers a unique opportunity to work in a fast-paced, high-responsibility environment where ownership and initiative are highly valued. You will be integral to building and scaling Al Media's creator network, ensuring successful collaborations that drive performance and growth. This position is ideal for someone passionate about influencer marketing, content creation, and strategic partnership development, eager to contribute to a rapidly growing company aiming to become Germany's second bootstrapped unicorn.

Key facts

What you'll do

• Identify and proactively research high-potential creators on Instagram and YouTube who align with Al Media's brand and campaign objectives.
• Lead outreach efforts by building genuine relationships with creators, maintaining ongoing communication, and nurturing long-term partnerships.
• Negotiate deal terms directly with creators, agencies, and Multi-Channel Networks (MCNs), including pricing, deliverables, content rights, and contractual obligations.
• Own the entire campaign process from initial briefing to final review, ensuring content is produced on time, on brand, and meets campaign standards.
• Manage creator onboarding, providing clear instructions and expectations to ensure smooth collaboration.
• Track and analyze campaign KPIs such as Cost Per Mille (CPM), Cost Per Install (CPI), and Return on Ad Spend (ROAS), making data-driven adjustments to optimize performance.
• Maintain and regularly update a structured database of creators, including performance metrics, contact details, and partnership history to facilitate scalable outreach and management.
• Collaborate closely with the Performance Marketing team to align campaign strategies and ensure that creator content complements paid media efforts.
• Work with the Creative team to ensure content quality and brand consistency across campaigns.
• Drive continuous improvement by reviewing campaign results, identifying areas for growth, and implementing best practices.
• Foster ongoing relationships with creators to support future collaborations and long-term growth of the creator network.
• Stay updated on platform trends, content formats, and emerging creators to keep Al Media at the forefront of influencer marketing.
• Ensure all campaigns comply with legal and brand standards, including disclosure requirements and content guidelines.
• Provide regular reports on campaign performance, partnership status, and strategic insights to internal stakeholders.
• Contribute to the development of Al Media's influencer marketing strategy, bringing innovative ideas to expand the creator ecosystem.
• Support cross-functional teams in campaign planning, content ideation, and performance analysis.
• Represent Al Media at industry events, creator meetups, and networking opportunities to build relationships and stay connected with the creator community.

Requirements

• 1-4 years of experience in influencer marketing, creator management, or a similar role involving content partnerships.
• Deep knowledge of Instagram and YouTube, including content formats, platform trends, and audience engagement strategies.
• Proven experience negotiating with creators, agencies, or MCNs, with a track record of closing deals successfully.
• Strong understanding of campaign KPIs such as CPM, CPI, ROAS, and how to leverage data for campaign optimization.
• Excellent communication skills in English, both written and verbal, capable of building trust and rapport with creators and internal teams.
• High ownership mentality with a proactive approach; able to work independently and take initiative without constant supervision.
• Ability to thrive in a fast-paced environment, managing multiple campaigns simultaneously while maintaining attention to detail.
• Experience with influencer marketing tools like Modash, Grin, or similar platforms is a plus.
• Background in performance marketing or mobile user acquisition is advantageous, providing additional insight into campaign performance metrics.
• Existing creator network or contacts within the influencer community is a bonus, enabling quicker onboarding and relationship building.
• Strong organizational skills, with the ability to manage databases and track campaign progress efficiently.
• Ability to adapt quickly to platform updates, new content formats, and changing creator trends.

Nice to have

• Experience working with creator management platforms or influencer marketing software.
• Knowledge of mobile marketing strategies and user acquisition techniques.
• Established relationships within the creator community that can be leveraged for new campaigns.
• Familiarity with content trends, platform algorithms, and audience engagement tactics.
• Ability to develop creative campaign concepts and content ideas in collaboration with creative teams.
• Experience in international influencer markets or working with creators across different regions is a plus.

Skills & tools

• Influencer marketing and creator partnership management
• Negotiation and deal closing skills
• Campaign planning, execution, and management
• Data analysis and KPI tracking
• CRM and creator database management
• Strong communication and relationship-building abilities
• Familiarity with influencer marketing platforms such as Modash, Grin, or similar tools
• Ability to interpret platform analytics and adjust strategies accordingly

Practical notes

• This role is based in Berlin and requires working on-site at the company's modern office, accessible from all around Berlin.
• The company offers a competitive salary within the specified range and benefits such as transport subsidy, breakfasts and lunches, language learning support, Urban Sports Club membership, and more.
• Al Media values diversity and is committed to providing equal employment opportunities.
• The role involves working in a high-growth startup environment that has been profitable from day one, with opportunities for professional development and career progression.
• Candidates should be prepared to engage actively with the creator community, attend industry events, and stay updated on the latest trends in influencer marketing.
• The company emphasizes a fast-paced, high-ownership culture where initiative and responsibility are rewarded.
• This position offers a chance to be part of a company aiming to become Germany's second bootstrapped unicorn, with a focus on innovative marketing strategies and community engagement.

About the company

almedia.com is your first and best source for information about Almedia. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!