Social Content Creator

About the role

You will own the end-to-end strategy and execution of organic social for Freecash, acting as the primary on-camera driver of user acquisition and community growth. You will be trusted to make high-impact creative decisions very early in your tenure, pushing ideas from concept to live content with minimal oversight. This role requires you to operate at a high velocity, consistently producing and testing content while interpreting performance data to optimize for real business outcomes. You will build and lead a visible community that views Freecash as an essential part of their digital lives. You will work in tight collaboration with the Organic Growth team and the community manager to ensure messaging is aligned and impactful. This is a hands-on role where your personal brand and creative output become central to the success of our marketing efforts.

Key facts

What you'll do

• Own every organic social channel for Freecash, handling ideation, filming, editing, publishing, testing, and iteration as the primary creator.
• Be the face of Freecash on camera, ensuring a consistent and compelling presence across all social platforms.
• Drive user acquisition through content that converts strangers into active sign-ups, focusing on measurable outcomes rather than vanity metrics.
• Fully own and manage Freecash's organic social media presence, setting the strategy and execution rhythm.
• Ideate, film, edit, and publish native content daily, maintaining a high volume of creative output without sacrificing quality.
• Turn product launches and feature changes into must-watch announcements that resonate with the community.
• Launch and run full-scale organic campaigns and experiments, managing the entire lifecycle from concept to analysis.
• Make organic performance measurable by connecting content to sign-ups and activation, and use insights to drive continuous improvement.
• Grow reach, followers, and engagement across TikTok, Instagram, YouTube, Facebook, Snapchat, and X, while nurturing community on Discord and Reddit.
• Partner with the community manager to address negative sentiment and foster a positive, growth-oriented community culture.
• Maintain a high creative bar, focusing on tone of voice, visual polish, pacing, and overall production quality.
• Utilize AI content tools to streamline workflows and enhance creative output where appropriate.
• Leverage B2C social experience, particularly in gaming or ad tech, to inform content strategy and execution.
• Localize and scale campaigns by market, adapting content to drive engagement across different regions.

Requirements

• You are magnetic on camera, as this is the heart of the role and non-negotiable for success.
• You possess real creator skills, including the ability to film, edit, write, and publish content independently.
• You have a proven track record of driving real outcomes such as sign-ups and conversions through organic content.
• You demonstrate deep platform fluency across TikTok, Instagram, YouTube, Facebook, Snapchat, X, Discord, and Reddit.
• You have a data instinct, enabling you to read content performance and clearly identify what drives sign-ups.
• You are comfortable using AI content tools to enhance your workflow and creativity.
• You bring B2C social experience, ideally within the gaming or ad tech sectors, to the role.
• You are fully present in the office, as the role requires a 5-day presence in Berlin to build the necessary momentum.
• You are prepared to work at a fast-paced, high-intensity environment where effort is directly rewarded.
• You are committed to an equity-based ownership model, aligning your success with the growth of Almedia.
• You thrive in an ambitious, high-speed environment surrounded by high-ownership colleagues.
• You hold a strong creative bar, ensuring that all content meets the standards expected by the brand.

Nice to have

• A portfolio of on-camera content available on platforms such as TikTok, Reels, or Shorts.
• The ability to localize and scale campaigns by market, adapting content for different audiences.
• A personality that is funny, meme-literate, current, and embodies the "cool social media person" vibe.

Practical notes

This role operates from a central Berlin office, requiring full-time on-site presence for five days a week to maintain the energy and collaboration needed for fast-paced growth. The position offers equity to all Berlin-based employees, aligning personal success with the company's mission to become Germany's second bootstrapped unicorn. The compensation package includes a salary range of €55,000-65,000 per annum, along with additional benefits such as a transport subsidy, breakfasts and lunches, language learning opportunities, and access to the Urban Sports Club.