Marketing Science Lead
Job description
About the role
Agentio is building the operating system for creator marketing, and this role sits at the intersection of data science, media strategy, and platform economics. The Marketing Science Lead will own the definition, validation, and articulation of how creator campaigns drive measurable business outcomes. You will establish the analytical frameworks that turn subjective creative into objective performance signals. This position requires comfort with both strategic narrative and rigorous statistical validation. You will translate ambiguous business questions into clean measurement architectures that scale across verticals and markets. You will be the primary interface between the product team and enterprise clients on matters of methodology and insight.
Key facts
What you'll do
- Define the Standard for Creator Performance: Act as the chief architect for how the industry quantifies creator marketing. You will establish the frameworks that integrate Agentio into the world's most sophisticated Marketing Mix Models (MMM), ensuring our platform is recognized as essential infrastructure, not just another social channel.
- Become a Trusted Advisor: Partner with the most sophisticated marketers in the world (e.g., Uber, DoorDash, Mint Mobile) to design bespoke measurement strategies. You will build high-level credibility as their go-to consultant for incrementality, brand lift, and sales attribution.
- Drive the Global Measurement Roadmap: Partner deeply with Product and Engineering to translate complex client needs into a world-class measurement suite. You will anticipate where the industry is headed and build the "performance-grade pipes" to get there.
- Establish the Agentio Intelligence Engine: Lead the effort to transform raw campaign data into proprietary market intelligence. You will conduct high-level meta-analyses and causal inference studies to develop the playbooks that prove how creator marketing drives outcomes across Retail, CPG, and App-Gen verticals.
- Scale the Practice: Develop the operational standards, playbooks, and benchmarks that will allow the measurement function to scale alongside our rapid revenue growth.
- Own the Technical Stack of Measurement: Evaluate, select, and implement the tools and data pipelines required for rigorous analysis across platforms and markets. You will ensure that data quality, governance, and reproducibility are non-negotiable.
- Translate Complexity into Executive Narratives: Convert sophisticated statistical outputs into clear, actionable narratives for C-suite stakeholders. You will bridge the gap between methodological depth and board-level decision-making.
- Mentor and Extend the Analytics Organization: Set the technical bar for analysts and scientists, define career ladders, and create a culture of curiosity, rigor, and ownership.
- Contribute to Product Requirements: Work cross-functionally to specify features that enable better experiments, cleaner attribution, and more robust insights for the marketplace.
- Represent Agentio in the External Ecosystem: Engage with industry consortia, academic partners, and analyst firms to position the company at the forefront of measurement innovation.
- Build Repeatable Methodologies: Create templates, code libraries, and documentation that standardize how we run tests, interpret results, and communicate findings.
- Ensure Client Success Through Insight: Translate measurement findings into concrete recommendations that drive media budget reallocation and performance improvement for brand partners.
Requirements
You have 7-10+ years of experience in marketing analytics, measurement science, or ad-tech consulting. You've likely led measurement for a major platform or a sophisticated performance-driven brand.
You possess deep expertise in the "holy trinity" of modern measurement: MMM, Incremental Lift testing (RCTs/Geo-testing), and Multi-Touch Attribution. You don't just use these tools; you understand the math and the "why" behind them.
You are a "hungry" builder. You are comfortable defining a 3-year strategic vision for a CMO, but you are equally excited to roll up your sleeves and debug a regression table at 2 a.m.
You communicate in precise, structured language. You balance strategic storytelling with a founder's bias for action and a scientist's commitment to evidence.
You are fluent in SQL and comfortable manipulating large datasets. You understand data modeling, schema design, and the implications of joining disparate sources.
You have experience working with Bayesian and frequentist statistical methods and can explain the tradeoffs to non-technical audiences.
You have operated in privacy-constrained environments and designed measurement approaches that respect user consent and regulatory boundaries.
You are meticulous about documentation, reproducibility, and version control for analysis workflows.
You are comfortable managing multiple high-stakes initiatives and prioritizing based on strategic impact and resource constraints.
Practical notes
Output: 758 words
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About the role
Agentio is building the operating system for creator marketing, and this role sits at the intersection of data science, media strategy, and platform economics. The Marketing Science Lead will own the definition, validation, and articulation of how creator campaigns drive measurable business outcomes. You will establish the analytical frameworks that turn subjective creative into objective performance signals. This position requires comfort with both strategic narrative and rigorous statistical validation. You will translate ambiguous business questions into clean measurement architectures that scale across verticals and markets. This role demands intellectual curiosity, operational discipline, and the ability to communicate at the highest levels of corporate and technical stakeholders. You will be the primary interface between the product team and enterprise clients on matters of methodology and insight.
What you'll do
- Define the Standard for Creator Performance: Act as the chief architect for how the industry quantifies creator marketing. You will establish the frameworks that integrate Agentio into the world's most sophisticated Marketing Mix Models (MMM), ensuring our platform is recognized as essential infrastructure, not just another social channel.
- Become a Trusted Advisor: Partner with the most sophisticated marketers in the world (e.g., Uber, DoorDash, Mint Mobile) to design bespoke measurement strategies. You will build high-level credibility as their go-to consultant for incrementality, brand lift, and sales attribution.
- Drive the Global Measurement Roadmap: Partner deeply with Product and Engineering to translate complex client needs into a world-class measurement suite. You will anticipate where the industry is headed and build the "performance-grade pipes" to get there.
- Establish the Agentio Intelligence Engine: Lead the effort to transform raw campaign data into proprietary market intelligence. You will conduct high-level meta-analyses and causal inference studies to develop the playbooks that prove how creator marketing drives outcomes across Retail, CPG, and App-Gen verticals.
- Scale the Practice: Develop the operational standards, playbooks, and benchmarks that will allow the measurement function to scale alongside our rapid revenue growth.
- Own the Technical Stack of Measurement: Evaluate, select, and implement the tools and data pipelines required for rigorous analysis across platforms and markets. You will ensure that data quality, governance, and reproducibility are non-negotiable.
- Translate Complexity into Executive Narratives: Convert sophisticated statistical outputs into clear, actionable narratives for C-suite stakeholders. You will bridge the gap between methodological depth and board-level decision-making.
- Mentor and Extend the Analytics Organization: Set the technical bar for analysts and scientists, define career ladders, and create a culture of curiosity, rigor, and ownership.
- Contribute to Product Requirements: Work cross-functionally to specify features that enable better experiments, cleaner attribution, and more robust insights for the marketplace.
- Represent Agentio in the External Ecosystem: Engage with industry consortia, academic partners, and analyst firms to position the company at the forefront of measurement innovation.
- Build Repeatable Methodologies: Create templates, code libraries, and documentation that standardize how we run tests, interpret results, and communicate findings.
- Ensure Client Success Through Insight: Translate measurement findings into concrete recommendations that drive media budget reallocation and performance improvement for brand partners.
Requirements
You have 7-10+ years of experience in marketing analytics, measurement science, or ad-tech consulting. You've likely led measurement for a major platform or a sophisticated performance-driven brand.
You possess deep expertise in the "holy trinity" of modern measurement: MMM, Incremental Lift testing (RCTs/Geo-testing), and Multi-Touch Attribution. You don't just use these tools; you understand the math and the "why" behind them.
You are a "hungry" builder. You are comfortable defining a 3-year strategic vision for a CMO, but you are equally excited to roll up your sleeves and debug a regression table at 2 a.m.
You communicate in precise, structured language. You balance strategic storytelling with a founder's bias for action and a scientist's commitment to evidence.
You are fluent in SQL and comfortable manipulating large datasets. You understand data modeling, schema design, and the implications of joining disparate sources.
You have experience working with Bayesian and frequentist statistical methods and can explain the tradeoffs to non-technical audiences.
You have operated in privacy-constrained environments and designed measurement approaches that respect user consent and regulatory boundaries.
You are meticulous about documentation, reproducibility, and version control for analysis workflows.
You are comfortable managing multiple high-stakes initiatives and prioritizing based on strategic impact and resource constraints.
Practical notes
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This role represents a pivotal opportunity within a high-growth environment that is redefining a multi-hundred-billion-dollar industry. The Marketing Science Lead will not merely support campaigns but will architect the evidence base that determines how marketing budgets are allocated in the creator economy. You will work alongside some of the world's largest brands as they reallocate significant portions of their media spend into digital creator ecosystems. The position requires a rare combination of analytical depth, business acumen, and communication clarity. Success in this role will be measured by the robustness of the measurement frameworks established, the trust earned from marquee clients, and the extent to which the team's insights directly influence strategic product decisions. You will be expected to operate with a high degree of autonomy while collaborating cross-functionally across engineering, product, and client-facing teams. The ability to manage ambiguity, challenge assumptions, and synthesize complex information into simple, actionable narratives is critical. This is a leadership position that demands both strategic thinking and hands-on analytical execution. The ideal candidate is equally comfortable presenting a high-level ROI narrative to a Fortune 500 CMO and walking through statistical assumptions