Product Marketing Lead

About the role

You will own the end-to-end market introduction and positioning of Agentio's product suite, defining the ICP and core messaging that shapes how the world sees our platform. You will translate complex AI-native ad-tech capabilities into clear, credible narratives that build trust with sophisticated enterprise buyers and drive measurable adoption. You will build the Product Marketing function from the ground up, operating with a high degree of ownership and autonomy in a fast-moving, hypergrowth environment. You will report directly to the VP of Marketing and work alongside the CEO, CTO, Sales, and Product leaders to ensure every story we tell is aligned, consistent, and compelling. You will act as the strategic and operational backbone of our go-to-market motion, owning outcomes from ideation through execution and optimization. You will partner cross-functionally to turn product vision into revenue-driving narratives and enable the sales team to win at scale. You will be the primary owner of the product narrative, ensuring that every customer interaction reflects the value, reliability, and ambition of the Agentio brand.

Key facts

What you'll do

• Define and own the ICP, positioning, and messaging for Agentio's core product and new launches, ensuring clarity and differentiation in a crowded market.
• Translate dense product and AI capabilities into simple, credible narratives that resonate with enterprise decision-makers and support premium positioning.
• Build and maintain a living set of messaging frameworks, including personas, use cases, value propositions, and competitive positioning that align with the brand narrative.
• Lead end-to-end launch planning and execution, designing phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies.
• Own the product launch calendar, strategy, and communications planning in partnership with Growth and Communications, driving clear dates, gates, and a data-informed cadence.
• Partner with Product and Sales to ensure every launch is backed by the right narrative, creative materials, and timing to maximize impact and conversion.
• Act as the central voice of the product across all stakeholders, keeping teams aligned, informed, and moving quickly toward shared outcomes.
• Ship the full sales enablement bundle, including one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website copy, and email templates.
• Standardize sales materials and processes to eliminate ad-hoc decks and inconsistent messaging, creating a scalable foundation for growth.
• Serve as the bridge between Product and Sales, channeling customer feedback and market signals back to the product team for continuous improvement.
• Instrument and own key KPIs across the full funnel, from pitch to close to onboarding and retention, defining what success looks like for each launch.
• Work with the CEO and CTO to define launch success metrics, monitor performance, and iterate based on results to drive compounding value over time.

Requirements

• 8+ years of experience in product marketing, with a track record of owning complex B2B products in fast-paced environments.
• Proven 0-to-1 B2B product marketing experience, including defining positioning, go-to-market strategy, and launch execution from scratch.
• Demonstrated ability to translate technical and AI capabilities into clear, credible narratives that enterprise buyers trust and understand.
• Experience building messaging frameworks, personas, and competitive positioning that align with business objectives and brand standards.
• Strong mastery of launch planning and execution, including phased rollouts, milestone tracking, and adoption measurement.
• Comfortable working cross-functionally with Product, Sales, Engineering, and Executive leadership to drive alignment and execution.
• Highly detail-oriented with the ability to manage multiple priorities, deadlines, and stakeholders without sacrificing quality or clarity.
• Excellent written and verbal communication skills, with a demonstrated ability to create persuasive materials for executives, sales teams, and end users.

Nice to have

• Experience in the ad-tech, marketing technology, or AI-driven SaaS domains, with an understanding of performance marketing and creator ecosystems.
• Background working on data-driven or measurement-intensive products where outcomes are tied to clear KPIs and funnel performance.
• Familiarity with marketplaces, platform products, or two-sided network effects that compound over time.

Practical notes

This role is full-time based in New York, NY. The position reports to the VP, Marketing and requires close collaboration with executive leadership and cross-functional teams. Travel is not currently required. The candidate must be able to start within a reasonable timeframe aligned with business needs.