Senior Paid Media Campaign Manager

About the role

This position owns end-to-end performance marketing for U.S. higher education clients, emphasizing paid social lead generation and strict performance activities. Success depends on hands-on campaign execution, optimization, and technical tracking across Meta and LinkedIn. The role maintains a clear boundary to performance work, excluding content creation or organic social responsibilities.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Generating qualified leads for U.S.

Pre-launch quality assurance is conducted across ads, creative, copy, and tracking setups, and actionable performance insights are extracted for client reporting.

Requirements

The posting states a bachelor's degree requirement. You bring 5+ years of hands-on paid media experience, with deep technical proficiency in Meta Ads Manager and LinkedIn Campaign Manager. Demonstrating a proven lead generation track record requires managing full-funnel campaigns with measurable ROI, beyond traffic or boosted posts. Hands-on experience with Meta CAPI, Meta Pixel, GTM, and GA4 event tracking is required to manage technical implementations effectively.

Organizing, prioritizing, and managing multiple complex client accounts concurrently is necessary to meet performance goals. Outstanding written and spoken English enables direct collaboration with U.S. teams and clear communication of campaign details. Availability during standard U.S. business hours (CT) is necessary to align with client workflows.

Nice to have

Running media within higher education, B2B enterprise, financial services, healthcare, or other high-consideration or regulated verticals is valued for contextual relevance. Backgrounds within global, regional, or large performance marketing agencies provide experience aligned with agency demands. Holding Meta Blueprint Certified, LinkedIn Marketing Labs Certified, or Google Analytics/Tag Manager certification strengthens your profile. Experience with Reddit Ads, Google Ads, or Microsoft Ads offers expanded channel support capabilities.

Practical notes

You will work during U.S. business hours and support U.S. client campaigns across performance channels. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Performance marketing focuses on measurable lead generation and conversion outcomes as core objectives. Technical tracking accuracy directly influences campaign success and optimization in digital advertising environments. Continuous testing across channels drives iterative improvements and performance insights. Industry context and platform certifications can enhance effectiveness in managing regulated and high-consideration verticals.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.