Generative Engine Optimization
Job description
About the role
This role sits at the intersection of Generative Engine Optimization and search engine optimization for higher education programs, requiring a specialist who owns the full lifecycle of AI-driven visibility. The hire is responsible for executing technical and content strategies designed to improve the performance of graduate programs in AI search environments and to shape positive sentiment in large language models. Success in this position is defined by measurable, data-backed improvements in how these programs appear, are cited, and are synthesized by generative engines. You will own the diagnosis of performance gaps, the implementation of structured data, and the creation of authoritative long-form content that aligns with GEO best practices. The work demands a blend of technical precision, academic subject matter understanding, and disciplined experimentation to outperform peer institutions. You will collaborate closely with cross-functional teams to ensure that program data is accurately parsed, contextualized, and surfaced in AI-generated answers. This position requires a high degree of ownership, where decisions are guided by analytics and the results of continuous testing in live search environments.
Key facts
What you'll do
Content structures are analyzed and refined to strengthen visibility and positive sentiment in large language models for university programs.
Technical audits are conducted to expose performance gaps across traditional search and generative engines, guiding focused, high-impact improvements.
JSON-LD Schema Markup is authored, validated, and tested to ensure AI engines can accurately parse and contextualize program data.
Long-form blog content is researched, outlined, and produced to align with GEO best practices and to outperform competitor institutions in AI search results.
Performance across AI and organic search is evaluated using analytics platforms to identify opportunities, track engagement, and attribute program visibility.
Technical site reviews are performed in coordination with development teams to resolve issues that hinder AI recognition and indexing.
Content management systems such as WordPress and Drupal are navigated to implement changes, update metadata, and maintain content accuracy.
Performance in GA4, Google Search Console, and keyword platforms is reviewed to inform data-driven adjustments to content and structured data strategies.
Requirements
The posting states a bachelor's degree requirement; Candidates must bring a minimum of 3 years of SEO, technical SEO, and content optimization experience with familiarity with Generative Engine Optimization frameworks and evaluation methods.
Professionals must be capable of deploying JSON-LD Schema Markup, conducting technical site reviews, and navigating complex content management systems with confidence.
Experts are expected to use analytics and search console tools, including GA4, Google Search Console, and platforms such as Ahrefs, Semrush, and Screaming Frog, to evaluate and report on performance.
Writers must hold native-level English skills and maintain a portfolio of long-form content that demonstrates academic and professional authority.
Professionals must understand how large language models retrieve, cite, and synthesize information to generate answers, and how to structure content to influence those processes.
Team members must sustain overlap with US Central Time to participate in daily standups, weekly planning, and real-time problem solving.
Candidates must adhere to the stated experience and technical requirements without exception, as these form the baseline for success in this role.
Nice to have
Only items explicitly indicated as preferred by the hiring team are considered nice to have, and these are listed in the official posting when applicable.
Practical notes
Work is fully remote, with Brazil listed as the official location for this position.
Typical interview steps include a portfolio review, a campaign exercise, and analytics questions, where candidates may be asked to plan a launch, write a brief, or improve a funnel.
Some interview loops include a presentation, and results from past campaigns carry the most weight in evaluation decisions.
Interviewers focus on specific campaigns you have run and the numbers behind them, so preparing a short case study of one campaign with clear results is strong preparation.
Career growth
Marketing careers progress from associate to manager, director, and VP levels, with increasing ownership of strategy and stakeholder impact.
Specializations emerge along paths such as growth, brand, product marketing, and content, allowing professionals to deepen expertise in areas aligned with their interests.
Generalists often begin their careers in broad roles and then specialize as they advance, building deeper knowledge in channels such as paid search, email, or content.
Measured impact on pipeline and revenue remains a primary driver of progression, rewarding professionals who deliver quantifiable results.
Adaptability, channel expertise, and business sense typically outweigh a generalized resume, especially as responsibilities expand.
About the company
Our client is a leading Managed Services Provider delivering innovative IT solutions and services. Our focus is on helping organizations transform their IT environments, improve business operations, and enhance security.