Digital Marketer (E-commerce)

About the role

We are seeking a seasoned Digital Marketer to join a fast-scaling U.S. eyewear brand that sells designer frames and prescription lenses online. This is a hands-on, autonomous position requiring deep expertise across the full e-commerce marketing stack, with a primary emphasis on Klaviyo email strategy and Shopify store optimization. You will step into an established operation and immediately drive acquisition, retention, and revenue growth across email, paid social, organic social, and emerging channels like TikTok Shop. The role demands a self-starter who can manage competing priorities without micromanagement and translate analytics into profitable action. Fluency in English and alignment with U.S. Eastern Time business hours are mandatory for seamless collaboration with the core team.

Key facts

What you'll do

• Own the end-to-end email marketing program inside Klaviyo, building and maintaining high-performing campaigns, automated flows, and advanced segmentation strategies to maximize customer lifetime value.
• Architect and continuously optimize critical lifecycle sequences including welcome series, abandoned cart and browse abandonment recoveries, post-purchase nurture streams, win-back automations, and time-sensitive promotional sends.
• Rigorously track email channel KPIs - revenue attribution, conversion rates, click-through rates, list growth, and ROI - running A/B tests on creative, copy, and send times to incrementally lift performance.
• Manage the Shopify storefront merchandising calendar, coordinating product launches, collection updates, promotional banners, and on-site conversion rate optimization tweaks to smooth the path to purchase.
• Assist in the strategy, launch, and daily optimization of paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads, managing budgets, audience targeting, and creative testing cycles to hit ROAS targets.
• Develop and execute an organic social media content calendar for Instagram, Facebook, and TikTok, balancing brand storytelling, user-generated content, product education, and community engagement.
• Pilot and scale the brand's presence on TikTok Shop and other emerging social commerce surfaces, handling product syncing, shoppable video content, and affiliate recruitment within the platform.
• Source, negotiate, and manage relationships with influencers and affiliate partners, tracking referral revenue, code usage, and content rights to ensure positive unit economics.
• Synthesize data from Google Analytics (GA4), Shopify reports, and ad platform dashboards into weekly and monthly performance narratives that surface actionable growth insights for leadership.
• Act as the creative liaison, briefing designers or directly producing marketing assets in Canva or Adobe Creative Suite for landing pages, ad creatives, email templates, and social posts.
• Proactively research, propose, and test net-new marketing channels - such as SMS, referral programs, or marketplace expansions - to diversify the acquisition mix and reduce channel concentration risk.
• Maintain meticulous documentation of SOPs, campaign calendars, QA checklists, and performance logs to ensure marketing operations remain scalable and auditable.

Requirements

• Minimum three years of hands-on digital marketing experience directly supporting e-commerce or direct-to-consumer brands, ideally at a company with $1M-$50M in annual revenue.
• Demonstrated ability to wear multiple hats in a lean marketing team, juggling email, paid, organic, CRO, and analytics simultaneously rather than specializing in a single silo.
• Expert-level command of Klaviyo, including complex flow logic (conditional splits, trigger filters, profile property updates), custom segment building, deliverability hygiene, and benchmark reporting.
• Deep practical knowledge of Shopify administration: theme customization via the Online Store 2.0 editor, app ecosystem management (reviews, upsells, subscriptions), discount scripting, and checkout optimization.
• Proven track record managing paid social and search campaigns on Meta, Google, and TikTok platforms, including campaign structure design, pixel/CAPI implementation, creative iteration workflows, and budget pacing.
• Fluency in Google Analytics 4 (events, conversions, explorations, attribution modeling) and the ability to build custom Looker Studio or spreadsheet dashboards for executive visibility.
• Experience planning and executing organic social strategies that grow engaged followings and drive measurable referral traffic and revenue.
• Comfortable producing or art-directing visual assets using Canva (required) or Adobe Photoshop/Illustrator (preferred) for rapid-turnaround marketing needs.
• Strong grasp of core e-commerce unit economics: CAC, LTV, AOV, contribution margin, and how marketing levers impact each metric.
• Exceptional organizational discipline with a personal system for task management (Asana, Notion, Trello, etc.) that ensures zero dropped balls across concurrent workstreams.
• Native or near-native written and spoken English proficiency for clear asynchronous communication and occasional live meetings with U.S. stakeholders.
• High autonomy and accountability; able to define priorities, execute independently, and escalate blockers proactively without daily stand-ups.

Nice to have

• Prior experience launching or managing a TikTok Shop storefront, including Seller Center operations, live shopping events, and affiliate marketplace recruitment.
• History of building and scaling formal influencer or affiliate programs (seeding, gifting, commission tiers, tracking via Refersion, UpPromote, or similar).
• Working knowledge of conversion rate optimization frameworks: heuristic analysis, heatmaps, session recordings, hypothesis prioritization (ICE/PIE), and A/B testing via tools like VWO or Convert.
• Technical comfort with Shopify Liquid templating, theme JSON settings, or headless implementations to execute advanced merchandising without developer bottlenecks.
• Direct industry experience in fashion, eyewear, beauty, accessories, or lifestyle consumer goods, bringing intuitive understanding of visual merchandising and seasonal calendars.

Skills & tools

Klaviyo (Expert), Shopify / Shopify Plus (Advanced), Meta Ads Manager, Google Ads, TikTok Ads Manager, TikTok Shop Seller Center, Google Analytics 4 (GA4), Looker Studio / Data Studio, Canva, Adobe Creative Cloud (Photoshop, Illustrator), Asana / Notion / Trello, Microsoft Excel / Google Sheets (Advanced), Email Deliverability & Compliance (SPF/DKIM/DMARC/CAN-SPAM), Conversion Rate Optimization (CRO) Methodologies, Influencer & Affiliate Program Management, Social Media Management (Meta Business Suite, Later, Buffer).

Practical notes

• Work schedule is fixed Monday through Friday, 10:00 AM - 6:00 PM U.S. Eastern Time (ET); candidates must be available for the full window regardless of local time zone.
• Position is fully remote; you may reside anywhere in Latin America (LATAM) provided you have reliable high-speed internet and a quiet workspace for video calls.
• Compensation is paid monthly in USD via international payroll provider (e.g., Deel, Remote, Wise); no local entity sponsorship or work visa is provided - engagement is as an independent contractor or Employer of Record hire.
• No relocation assistance, equipment stipend, or paid time off package is included in the base offer; statutory benefits depend on your country of residence and the engagement model selected.
• Interview process: initial recruiter screen → take-home Klaviyo/Shopify audit exercise → panel interview with Head of Marketing and Founder → reference check → offer.
• Start date targeted within two weeks of offer acceptance; immediate availability is a strong plus.