Senior Demand Generation Manager

About the role

Adyen is a financial technology platform serving global brands like Meta, Uber, H&M, and Microsoft. We are looking for a strategic leader to build and execute multi-channel marketing campaigns that drive growth within the North American market. The successful candidate will own the end-to-end performance marketing lifecycle, aligning messaging and offers with the distinct needs of enterprise buying committees. This leader will synthesize complex product value into clear narratives that resonate across diverse verticals and stakeholder levels. They will act as the central strategist connecting data insights to tangible campaign outcomes. This role requires a partnership mindset to elevate the collective efforts of the entire marketing organization. The position is pivotal in scaling predictable growth motions across digital and offline touchpoints. Ultimately, this hire will be accountable for proving the revenue impact of integrated demand initiatives.

Key facts

What you'll do

• Architect and deploy sophisticated demand generation strategies designed to achieve specific regional pipeline and revenue objectives.
• Engineer comprehensive full-funnel campaign blueprints that guide prospects seamlessly from initial discovery to final conversion.
• Conduct deep research into target audiences and intricate buying committees to refine core messaging and precise campaign tactics.
• Partner closely with creative, content, and product marketing teams to co-develop high-impact campaign assets and compelling narratives.
• Propel advanced account-based marketing initiatives, skillfully managing programs that operate across 1:1, 1:few, and 1:many engagement models.
• Orchestrate seamless collaboration with Sales, SDRs, Partnerships, and Account Management teams to guarantee strategic alignment on target accounts.
• Oversee detailed campaign performance metrics, conduct rigorous data analysis, and execute optimization loops to consistently improve results.
• Cultivate internal capability by mentoring team members and disseminating battle-tested best practices alongside regional market insights.
• Spearhead the testing of new channels and methodologies to maintain a competitive edge in enterprise demand generation.
• Translate high-level business objectives into concrete, measurable campaigns with clear ownership and timelines.
• Establish robust reporting frameworks that provide real-time visibility into campaign health and return on investment.
• Identify and mitigate risks early in the campaign planning phase to ensure smooth execution and goal attainment.

Requirements

• Bring a minimum of 10 years of cumulative marketing experience demonstrating a track record of operational excellence.
• Possess over 3 years of specialized experience managing integrated campaigns tailored specifically for enterprise-level audience segments.
• Exhibit proven capacity to lead cross-functional teams through the entire journey of creative concept development and channel strategy formulation.
• Maintain a history of successfully delivering complex campaigns on schedule while consistently achieving or exceeding pipeline targets.
• Show mastery in executing marketing initiatives across a diverse range of channels, including social media, web platforms, email, paid advertising, and live events.
• Demonstrate the ability to manage business travel requirements domestically and internationally, committing to at least 20% travel frequency as needed.
• Hold the right to work authorization in the United States is mandatory for this position.
• Thrive in a dynamic, fast-paced environment where adaptability and quick problem-solving are essential daily traits.
• Communicate effectively using clear, concise, and persuasive language to influence stakeholders at all organizational levels.
• Embrace a data-driven mindset, utilizing analytics to inform decisions and validate the success of all marketing activities.

Nice to have

• Experience operating within the financial technology or payments sector providing a contextual advantage.
• Familiarity with enterprise software sales cycles and the unique challenges they present.
• Background in mentoring junior marketing professionals and contributing to talent development programs.
• Prior experience leveraging marketing automation and CRM platforms to scale personalized interactions.
• Understanding of ABM (Account-Based Marketing) platforms and methodologies is considered beneficial.

Practical notes

• We are an office-first company and do not support remote-only arrangements.
• We aim to respond to applications within 5 business days.
• The typical interview process lasts approximately 4 weeks.
• Adyen is an equal opportunity employer and encourages candidates from underrepresented groups to apply even if they do not meet every listed requirement.