Partnerships Marketing Manager

About the role

This role owns partnership growth through data-driven marketing. You will architect and execute initiatives that advance structured programs and deliver measurable outcomes. A core part of this position involves designing campaigns that align precisely with business objectives and the specific needs of target audiences. You will balance executive-level relationship cultivation with the delivery of concrete business results, ensuring mutual goals are met. The onboarding experience will be refined to directly support partner adoption and long-term retention. You will leverage deep expertise to shape messaging and solution positioning for the market. Insights generated from performance data will guide ongoing optimization and strategic resource allocation. This role demands a creative, strategic, and data-driven approach to solving evolving business challenges.

Key facts

What you'll do

Initiatives are advanced through structured programs and measurable outcomes, requiring you to define and track performance metrics.

Campaigns are designed to align with business objectives and audience needs, integrating cross-functional input into the planning process.

Activities are tailored to partner capabilities and market opportunities, ensuring relevance and effectiveness in every engagement.

Cross-functional input shapes campaign planning and execution, incorporating feedback from sales, product, and analytics teams.

Executive-level relationship cultivation with key partners balances nurturing connections with delivering business results, maintaining strategic alignment.

Relationship strategies support mutual goals and long-term value, fostering a sustainable and productive partnership ecosystem.

The onboarding experience supports partner adoption and retention, reducing time-to-value for new collaborators.

Expertise informs messaging and solution positioning, ensuring that all communications are clear, compelling, and credible.

Insights guide optimization and resource allocation, allowing the team to pivot quickly based on performance data.

You will manage the end-to-end lifecycle of partnership marketing, from initial ideation through execution and post-mortem analysis.

Simultaneous management of multiple initiatives and strong project management skills are essential to keep complex programs on track.

You will collaborate with sales teams to identify high-value opportunities and develop targeted campaigns that accelerate deal velocity.

Proficiency in marketing automation tools, CRM systems, and analytics platforms enables effective execution, reporting, and decision-making.

Thriving in a fast-paced, dynamic environment and adapting to changing priorities is necessary to sustain high performance.

Requirements

A Bachelor's degree in Marketing, Business, or a related field is required; an MBA is a preference. Formal education builds foundational marketing and business knowledge that is essential for this role.

8+ years of B2B marketing experience, preferably in financial technology or software, is required. Experience reflects demonstrated results in complex markets and sophisticated buyer environments.

Proven experience leading and driving partnership marketing programs is required. Track records show measurable impact on growth, engagement, and partner satisfaction.

Simultaneous management of multiple initiatives and strong project management skills are required. Organization and prioritization maintain momentum across workflows and competing deadlines.

Excellent communication skills and the ability to build interpersonal connections with partners and internal collaborators are required. Clarity and persuasion support stakeholder alignment and consensus building.

A creative, strategic, and data-driven problem-solving approach is required. Solutions respond to evolving business and market conditions while adhering to brand and compliance standards.

Proficiency in marketing automation tools, CRM systems, and analytics platforms is required. Hands-on capability enables effective execution, reporting, and optimization of campaigns.

Thriving in a fast-paced, dynamic environment and adapting to changing priorities is required. Flexibility sustains performance amid shifting demands and ambiguous business scenarios.

Background and work eligibility verification apply, necessitating confirmation of identity and employment authorization.

A demonstrated history of ownership and accountability is required, with the ability to operate independently and with minimal supervision.

Strong analytical skills are required to interpret data, derive insights, and communicate findings to both technical and non-technical stakeholders.

Commitment to a results-oriented mindset is required, with a focus on achieving and exceeding established goals and key performance indicators.

Practical notes

Background and work eligibility verification apply.

Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

The role leverages integrations with a large ecosystem of software, data, and consulting partners to support end-to-end investment operations.

Marketing automation, CRM, and analytics tools are central to measuring and optimizing campaign performance.

The position operates within a fast-moving, dynamic environment that values ownership, collaboration, and data-driven decision-making.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.