Manager, Regional Marketing EMEA and APAC

About the role

Addepar is seeking a data-focused Manager of Regional Marketing for EMEA and APAC to spearhead efforts that enhance brand visibility and expand market presence across these critical territories. This role is ideal for a marketing strategist who can create and execute a cohesive regional marketing plan that directly supports Addepar's overarching growth objectives in these regions. The successful candidate will own the end-to-end marketing lifecycle, utilizing a blend of digital, paid, and traditional channels to shape Addepar's brand narrative and market positioning. They will be responsible for translating global strategy into localized execution, ensuring that all initiatives resonate with the specific cultural and regulatory nuances of EMEA and APAC. This position requires a data-driven mindset to quantify impact and optimize campaigns in real time, ensuring resources are allocated with precision. The hire will act as the central marketing authority for the regions, aligning cross-functional teams to deliver consistent messaging and high-impact outcomes. Success in this role will be defined by the ability to build scalable marketing frameworks that drive sustainable growth and brand leadership. The manager will report on performance and iterate on strategies to maintain Addepar's competitive edge in dynamic markets.

Key facts

What you'll do

Develop and implement a data-led marketing strategy for EMEA and APAC that aligns with Addepar's global business goals while addressing specific regional requirements.

Lead the planning, execution, and optimization of localized marketing initiatives across digital, paid, and traditional channels to increase brand awareness, generate qualified leads, and expand the sales pipeline.

Establish and maintain strong collaborative relationships with Sales leadership across EMEA and APAC to ensure marketing efforts directly support revenue targets and market expansion.

Partner with sales, client management, services, and partner teams to identify evolving market needs and co-create effective marketing programs that achieve shared objectives.

Monitor, measure, and report on the performance of all regional marketing campaigns, providing actionable insights and recommendations for continuous improvement.

Conduct ongoing research to remain current on industry trends, competitor movements, and customer behaviors within the wealth management technology sector across both EMEA and APAC.

Own the development of content and messaging frameworks tailored to distinct regional audiences while preserving the core Addepar value proposition.

Utilize data analysis to assess campaign effectiveness, identify high-performing channels, and reallocate budget for maximum return on investment.

Champion the use of marketing automation and CRM practices to streamline workflows and improve targeting precision across diverse markets.

Act as the primary liaison between regional stakeholders and global teams to ensure alignment on brand standards, timelines, and strategic priorities.

Requirements

Must possess significant experience in B2B marketing within the financial services sector, with a documented history of driving growth in fintech or wealth management environments.

Must have an in-depth understanding of the marketing landscape and customer decision-making processes in both EMEA and APAC regions.

Must demonstrate the ability to convert marketing objectives into measurable business returns that contribute directly to the company's growth and stability.

Must be highly proficient in digital marketing channels, including search engine optimization, paid media, content marketing, and social media strategy.

Must have a proven ability to collaborate effectively with globally distributed teams, managing multiple priorities in a fast-paced environment.

Must be fluent in English, with the capability to communicate professionally in written and verbal formats across all levels of the organization.

Must have the legal right to work in the United Kingdom from the start of employment, as visa sponsorship is not available for this position.

Must be able to interpret complex data sets and translate findings into clear narratives that inform strategic marketing decisions.

Must have a strong track record of establishing and growing brands in regulated markets where compliance and trust are paramount.

Nice to have

Experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, or Salesforce Marketing Cloud.

Familiarity with advanced analytics platforms and tools used for tracking and measuring marketing performance, such as Google Analytics, Tableau, or Power BI.

Prior experience working with wealth management, investment, or financial technology products and services.

Knowledge of additional European or Asian languages relevant to the EMEA and APAC regions.

Experience managing agency relationships and external partnerships.

Practical notes

This is a full-time position based in London, United Kingdom.

Candidates must have the legal right to work in the United Kingdom from the start of employment. Please note that visa sponsorship is not available for this position.

No specific working hours are outlined in the source material beyond the engagement type of full-time.

The role requires immediate availability for the right candidate who can pass the legal work right check.

Travel between regional offices may be required to align with global strategy sessions and stakeholder meetings.

The compensation details were not provided in the source documentation.

The application process will likely require a resume and demonstration of relevant experience in B2B marketing.

This position is critical for the execution of Addepar's regional growth plan, so candidates should be prepared to discuss long-term strategic thinking.