Marketing Specialist

About the role

The role centers on driving strategic marketing initiatives that directly support the acceleration of life-changing medicines. You will own the execution and optimization of digital campaigns designed to bolster study visibility and participant engagement. This position demands rigorous analysis to ensure that every marketing dollar delivers measurable returns in study performance. You will collaborate cross-functionally to translate scientific objectives into compelling market narratives that uphold the highest ethical standards. The work involves continuous experimentation to identify high-impact channels and refine messaging for diverse therapeutic areas. You will serve as a key interface between marketing data and operational decision-making. Ultimately, your efforts will directly contribute to advancing healthcare through data-driven promotional excellence.

Key facts

What you'll do

• Orchestrate multi-channel marketing campaigns by coordinating search, display, video, and social media advertising in partnership with senior leadership.
• Execute sophisticated media buying strategies across Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve platforms to maximize study reach.
• Conduct comprehensive performance analysis to evaluate full-funnel advertising metrics and generate actionable insights for continuous growth.
• Lead creative development processes to produce and test ad variations for evergreen campaigns and time-sensitive study launches.
• Audit and enhance digital properties, including the Adams Clinical website, company directories, and online participant reviews, to ensure brand consistency.
• Streamline the management of sponsor and IRB creative approval workflows to ensure timely and compliant campaign deployment.
• Monitor the evolving digital landscape to identify emerging tools and placements that can diversify and strengthen ongoing ad strategies.
• Utilize advanced Excel capabilities to manipulate data sets and derive precise marketing performance indicators.
• Implement robust landing page optimization using content management systems such as Wordpress, Squarespace, and Instapage.
• Craft persuasive ad copy and execute foundational design tasks in tools like Canva to support campaign scalability.
• Analyze key digital marketing metrics including CPC, CPA, ROI, ROAS, and conversion rate to inform budget allocation decisions.
• Perform detailed full-funnel and cohort analyses that examine lead behavior by platform, geography, and temporal factors.
• Leverage Salesforce functionality to track interactions and generate reports that align with sponsor and study team objectives.
• Communicate complex marketing findings clearly to both technical and non-technical stakeholders through written and verbal presentations.
• Organize priorities with exceptional time management to maintain accuracy and composure in fast-paced, deadline-driven environments.
• Apply a detail-oriented approach to ensure all marketing activities meet the standards required for clinical research.
• Contribute to the strategic planning of recruitment initiatives that support diverse enrollment and scientific rigor.

Requirements

• Hold a Bachelor's degree from a four-year accredited college or university.
• Possess 1 to 3 years of professional experience in a digital marketing capacity within a regulated environment.
• Demonstrate extensive hands-on experience managing large budgets across multiple digital advertising platforms.
• Exhibit a high level of comfort and familiarity with self-serve ad tools and programmatic interfaces.
• Show strong written and verbal communication skills necessary for collaborating with internal and external partners.
• Maintain excellent organizational abilities and time management skills to handle multiple projects simultaneously.
• Bring a detail-oriented mindset to ensure accuracy in campaign execution and reporting.
• Remain calm and composed when managing competing priorities under tight deadlines.
• Have experience using Microsoft Excel for data analysis and reporting tasks.
• Be proficient in using content management systems such as Wordpress, Squarespace, or Instapage for landing page optimization.
• Understand core digital marketing metrics and their application in performance evaluation.
• Have prior experience performing full-funnel marketing analysis and cohort-based studies.
• Be familiar with Salesforce CRM functionalities for reporting and data management.
• Adhere to the company's core values of Scientific Rigor, Operational Excellence, Commitment to Sponsors and Participants, and Authentic Collaboration.
• Thrive in a team-oriented environment that values transparency, respect, and continuous improvement.

Nice to have

• Previous experience working within the clinical research or healthcare marketing sector.
• Knowledge of compliance considerations specific to clinical trial promotion.
• Exposure to SEO or content marketing strategies that support study awareness.
• Experience with marketing automation platforms that integrate with CRM systems.
• Understanding of diverse patient recruitment strategies and community engagement models.

Practical notes

This is a hybrid position based at the main location in Watertown, MA. The role requires adherence to standard working hours and may involve travel between study sites as needed. Employment is contingent upon successful completion of onboarding and compliance requirements. Candidates must be authorized to work in the United States without sponsorship.