Director, Marketing Operations

About the role

In this position, you will be a vital member of Zocdoc's marketing leadership team, responsible for optimizing and scaling the company's marketing operations. Your primary focus will be on streamlining processes, managing complex data systems, and leading innovative AI initiatives to support the diverse marketing functions within the organization. You will work closely with cross-functional teams to develop scalable workflows, improve operational efficiency, and foster a culture of continuous improvement. Your efforts will enable Zocdoc's marketing teams to execute campaigns more rapidly, with greater accuracy, and with enhanced strategic insights, ultimately driving growth and customer engagement.

Key facts

What you'll do

• Oversee the entire marketing technology infrastructure, including vendor management, contract negotiations, and budget oversight, ensuring the tools and platforms support the company's strategic goals.
• Lead the integration of AI-driven workflows and automation tools to reduce technical challenges and streamline repetitive marketing tasks, enabling teams to focus on creative and strategic initiatives.
• Establish and maintain a consistent operational rhythm, including planning cycles, leadership meetings, and reporting processes, to ensure alignment across all marketing functions.
• Collaborate with Creative, Growth, Brand, and Product Marketing teams to develop and implement systems that facilitate rapid campaign deployment and cross-team collaboration.
• Design, implement, and continuously improve scalable processes and workflows that support the organization's growth and operational needs.
• Manage data governance, architecture, and analytics platforms to ensure high-quality, accessible data for decision-making and reporting.
• Leverage advanced generative AI tools to enhance marketing operations, automate content creation, and improve customer engagement strategies.
• Partner with stakeholders across departments to identify operational bottlenecks, define requirements, and implement effective solutions that improve efficiency and effectiveness.
• Monitor the performance of marketing technology systems, ensuring compliance with security standards and ITAR regulations, and optimize their use for maximum impact.
• Support the marketing leadership team in developing strategic initiatives, providing insights from data, and ensuring operational readiness for new campaigns or product launches.
• Lead change management efforts related to new technology adoption, process improvements, and organizational restructuring within marketing operations.
• Foster a culture of innovation, continuous learning, and inclusivity within the marketing operations team and broader organization.
• Develop and maintain documentation of processes, workflows, and system configurations to ensure knowledge sharing and operational continuity.
• Provide mentorship and leadership to team members, encouraging professional development and cross-functional collaboration.
• Stay current with industry trends, particularly in AI, automation, and marketing technology, to ensure Zocdoc remains at the forefront of marketing innovation.

Requirements

• Demonstrated commitment to fostering equitable and inclusive workplaces, with experience promoting diversity and inclusion initiatives.
• Over 10 years of experience in senior leadership roles within Marketing Operations, including extensive management of marketing technology stacks and data governance frameworks.
• Proven track record of successfully integrating AI and automation tools into marketing workflows to improve productivity and operational efficiency.
• Strong expertise in designing scalable infrastructure, workflows, and cross-functional processes that support rapid growth.
• Deep understanding of data architecture, analytics platforms, and content management systems, with the ability to translate business needs into technical solutions.
• Excellent stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences and foster collaboration.
• Entrepreneurial mindset with a proactive approach to problem-solving, innovation, and continuous improvement.
• Exceptional written and verbal communication skills, paired with humility and a collaborative leadership style.
• Experience managing vendor relationships, negotiating contracts, and overseeing budgets related to marketing technology and services.
• Ability to adapt to a fast-paced, high-growth environment and manage multiple priorities effectively.

Nice to have

• Experience working within the healthcare or technology sectors, understanding industry-specific compliance and regulatory standards.
• Familiarity with ITAR (International Traffic in Arms Regulations) compliance and security standards relevant to marketing operations.
• Background in implementing marketing automation platforms and content management systems at scale.
• Knowledge of the latest trends in AI, machine learning, and automation in marketing contexts.
• Experience leading change management initiatives and organizational restructuring within marketing teams.

Skills & tools

• Expertise in marketing technology stacks, including CRM, CMS, analytics, and automation tools.
• Strong knowledge of data governance principles, data architecture, and analytics platforms.
• Familiarity with AI and automation tools relevant to marketing, content creation, and customer engagement.
• Excellent project management skills, with the ability to lead cross-functional teams and manage multiple initiatives simultaneously.
• Proficiency in developing and documenting processes, workflows, and system configurations.
• Strong interpersonal skills, with the ability to influence and collaborate across diverse teams and stakeholders.

Practical notes

• This role is based in Soho, New York City, with a flexible hybrid work model that combines on-site presence with remote work.
• The company offers a comprehensive benefits package, including unlimited vacation, health insurance coverage, commuter benefits, a 401(k) plan with employer matching, and a wellness program.
• Employees who have been with Zocdoc for over five years are eligible for sabbatical leave, supporting long-term employee development and retention.
• The company provides paid parental leave and reimbursement for fertility and family planning expenses, supporting employees' personal and family needs.
• Daily catered lunches and snacks are available at the office, fostering a collaborative and engaging work environment.
• Zocdoc encourages community engagement through Employee Resource Groups and other initiatives, promoting diversity and inclusion.
• The salary range for this position is between $185,000 and $240,000, depending on experience and qualifications. Additional variable pay and equity options may be discussed during the interview process.
• The company is committed to equitable compensation practices, ensuring fair pay across all levels and backgrounds.
• This role offers an exciting opportunity to lead innovative marketing operations at a fast-growing healthcare technology company, making a tangible impact on how patients connect with healthcare providers.