Senior Manager, Integrated Marketing

About the role

You own the strategic stewardship of the Zocdoc brand for provider and business audiences, driving awareness, affinity, and trust among the doctors and practices who power our marketplace. You sit at the critical intersection of brand strategy, reputation management, and creative execution, shaping how Zocdoc shows up across every provider touchpoint. You will lead integrated brand programs, creative campaigns, storytelling, and community engagement that strengthen provider perception and reinforce the value of partnering with Zocdoc. Your work will ensure our messaging reflects the humanity of healthcare, making Zocdoc not just a platform providers use, but a brand they trust, believe in, and want to be part of. You will partner closely with Provider Acquisition, Product Marketing, Content Marketing, Creative, Legal, Service & Trust & Safety, Sales, and Communications to create programs and experiences that deepen provider loyalty.

Key facts

What you'll do

• Lead Zocdoc's provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers.
• Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers.
• Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels.
• Own and evolve Zocdoc's foundational brand systems, including brand health tracking and analysis.
• Manage online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value.
• Define and drive our provider advocate program, leveraging our greatest champions as advocates.
• Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant.
• Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials.
• Translate complex platform capabilities into clear, compelling narratives that resonate with diverse provider audiences.
• Partner with data and analytics teams to measure campaign performance, refine strategies, and demonstrate tangible impact on provider perception and retention.
• Identify and cultivate high-impact partnerships and thought-leadership opportunities that position Zocdoc as a catalyst for practice growth and innovation.
• Oversee the end-to-end execution of campaigns from concept through launch, ensuring alignment with brand standards and business objectives.
• Monitor the competitive landscape and market trends to inform brand strategy and uncover new opportunities for differentiation.
• Serve as a key point of contact for external partners, ensuring all interactions reflect the professionalism and reliability of the Zocdoc brand.
• Contribute to the development of long-term brand architecture and roadmap to support evolving business priorities.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 8+ years of progressive marketing experience, with a demonstrated track record of building and leading integrated brand programs.
• 3+ years of experience in healthcare, health tech, or a highly regulated industry is required.
• Proven experience developing and executing campaigns for provider, business, or B2B audiences.
• Strong understanding of brand strategy, positioning, and reputation management in a digital environment.
• Exceptional written and verbal communication skills, with a keen eye for messaging that balances clarity, empathy, and professionalism.
• Demonstrated ability to manage multiple priorities and stakeholders in a fast-paced, deadline-driven environment.
• Experience working cross-functionally with product, legal, sales, and creative teams to bring initiatives to market.
• Comfort navigating ambiguity and making sound decisions with limited precedent.
• Willingness to deeply immerse in the Zocdoc product and advocate for the patient and provider experience.
• Located in New York, NY, or willing to work within the New York time zone.
• Eligible to work in the United States without sponsorship requirements.

Nice to have

• Experience in provider or medical networks, electronic health records (EHR), or practice management software.
• Background in community management or online reputation for professional audiences.
• Familiarity with healthcare policy, insurance networks, or medical billing terminology.
• Experience with analytics platforms and data visualization tools to track brand and campaign performance.
• Background in advocacy program design or community-led growth initiatives.

Practical notes

This role is full-time, based in New York, NY. Candidates must be eligible to work in the United States without sponsorship. The position reports to the Director, Integrated Marketing.