Director, Marketing Data Science

About the role

In this position, you will be instrumental in shaping Zocdoc's marketing measurement strategy, ensuring effective investment in reaching both patients and healthcare providers. Your insights will directly influence how we allocate marketing resources across various channels, enhancing our mission to empower patients. This role presents a unique opportunity to establish a comprehensive marketing measurement function from the ground up.

Key facts

What you'll do

• Take full responsibility for Zocdoc's marketing measurement strategy, focusing on attribution, incrementality, and ROI across all marketing channels.
• Engage in the development of advanced analytical projects, including media mix modeling, multi-touch attribution, and lift testing.
• Collaborate with the CMO and marketing leaders to translate strategic goals into actionable analytical frameworks, providing insights that inform investment choices.
• Gain a deep understanding of Zocdoc's patient and provider demographics to enhance targeting and segmentation strategies.
• Lead and mentor a team of experienced data scientists and junior managers, guiding their technical development and career progression.
• Design and implement marketing experimentation initiatives, such as geo-based holdout tests and causal inference methods.
• Establish standardized measurement methodologies across all marketing channels to ensure consistent and reliable results.
• Work with innovative GenAI tools and technologies to streamline measurement processes and expand team capabilities.
• Partner with data science and data platform teams to maintain a reliable and well-governed measurement infrastructure.

Requirements

• A strong commitment to fostering equitable and inclusive workplaces, viewing this role as a chance to drive positive change.
• Over 8 years of experience in data science or quantitative marketing, with a minimum of 3 years dedicated to marketing measurement in a B2C tech environment.
• Proven experience in developing and implementing complex measurement models, rather than merely overseeing them.
• In-depth knowledge of key methodologies, including media mix modeling, multi-touch attribution, and causal inference.
• Experience in managing or technically leading a small team of data scientists, with a focus on talent development and technical excellence.
• Ability to work closely with senior marketing executives, translating analytical findings into actionable investment strategies.
• Familiarity with current challenges in marketing measurement, such as privacy concerns and emerging attribution techniques.
• Proficiency in integrating generative AI tools into workflows to enhance productivity and innovation.
• Excellent communication skills, capable of conveying results in terms of investment implications rather than statistical jargon.
• An entrepreneurial mindset with a strong inclination towards proactive action.
• A respectful attitude towards all individuals, regardless of their position.
• Experience in B2B marketing measurement is a plus but not mandatory.

A Bachelor's degree in Computer Science, Data Science, Statistics, Applied Mathematics, Machine Learning, Artificial Intelligence, Economics, Physics, or a related field is required. A Master's degree or PhD in a quantitative discipline is preferred.

Practical notes

Zocdoc offers a flexible work environment with a variety of benefits, including unlimited vacation for salaried employees, comprehensive health coverage, a 401(k) plan with employer matching, and wellness programs. Remote employees also enjoy similar benefits.

Salary ranges are based on market data and will be determined by the candidate's experience and qualifications. The base salary for this role ranges from $220,000 to $300,000 USD, applicable to all locations including New York, Silicon Valley, and remote positions.

About us

Zocdoc is a leading digital health marketplace dedicated to helping patients easily find and book the care they need. Each month, millions of users benefit from our platform to connect with nearby, in-network providers, compare options based on verified reviews, and schedule appointments for in-person or virtual visits. Founded in 2007, our mission is to empower patients, and we are guided by our core values. We are committed to building diverse teams that reflect the communities we serve, fostering collaboration and inclusivity. Zocdoc is an equal opportunity employer and provides a work environment free from discrimination and harassment.