Programmatic Associate
Job description
About the role
Programmatic Associate
Position Overview
Zeta Global leads data-driven programmatic campaign management across every digital channel. The organization depends on precise execution and rigorous analysis to maximize client return on investment. This role defines a specific set of responsibilities within that structure. The Programmatic Associate operates at the intersection of strategy and implementation. Success in this position requires ownership of full campaign lifecycles.
Scope of Responsibility
The core function involves managing large cross-channel media budgets focused on display and video execution. The associate is tasked with protecting ROI while adhering to US Eastern Standard Time operational windows. Daily responsibilities center on the technical setup of campaigns within Zeta DSP. This includes orchestrating tagging and trafficking procedures before any campaign goes live.
Traffic management ensures that audience targeting, budget pacing, and creative delivery align with client mandates. The role demands constant analysis of CPM patterns and delivery metrics. This analysis directly supports the goal of hitting CPA and viewability targets during active flight periods. Reporting forms a critical component of the position. The associate generates detailed campaign reports for internal account teams. This work requires close coordination with US stakeholders to maintain data accuracy.
New project launches fall within the scope of this role. The associate configures campaigns in DV360 or AppNexus with strict attention to audience segments and budget controls. They guide media execution through EST hours to satisfy US client expectations. The position also involves expanding practical knowledge of demand sources. This learning occurs during the structured onboarding period. Maintaining optimization discipline across display inventory is essential. This discipline protects project margins and ensures sustainable performance.
Collaboration with account teams is a daily activity. The associate partners to align strategy, clarify brief updates, and resolve delivery issues. They act as a liaison between technical execution and client strategy. This partnership ensures that campaign adjustments reflect real-time business needs.
Position Requirements
The position requires a minimum of two years managing performance campaigns on display placements. Candidates must demonstrate a proven track record in this specific domain. Formal training on Zeta DSP is part of the role. Prior experience with DV360 or AppNexus is a significant advantage. A documented record of improving CPM efficiency is mandatory. This improvement must occur while chasing CPA and viewability goals.
Deep knowledge of the programmatic ecosystem is non-negotiable. The associate must understand segments, bidding strategies, and the broader supply chain. Analytical thinking must be evident in every task. Clear English communication skills support this analytical work. These skills enable the translation of complex data into actionable insights.
Professional Context
Zeta Global operates as a data-powered marketing technology company. It was founded in 2007 by David A. Steinberg and John Sculley. The company leverages a proprietary data set containing over 2.4 billion identities. This data is combined with Artificial Intelligence to unlock consumer intent. The technology powers end-to-end marketing programs for leading global brands.
The technology stack encompasses Email, Display, Social, Search, and Mobile channels. Zeta Global orchestrates acquisition and engagement programs across this landscape. The programs are designed to be scalable, repeatable, and sustainable. The company maintains a commitment to equal opportunity employment. It adheres to affirmative action principles without discrimination. The organization complies with fair chance employment policies.
Recognition and Resources
Independent research firms have recognized Zeta Global in enterprise marketing reports. This recognition validates the platform's capabilities in cross-channel campaign management. The company continues to invest in data and AI innovation. This focus drives the development of new marketing solutions.
Applicants are advised to Certain conditions, compensation bands, and benefits are outlined there. The offer is contingent upon verification of professional credentials. The company reserves the right to update requirements during the selection process.