Business Development Manager - Fitness Industry

About the role

Zenoti is expanding aggressively into the fitness market, and we are looking for a connector - someone who lives and breathes the fitness industry and knows how to turn relationships into revenue. This is not a closing role. You are the tip of the spear: building Zenoti's presence in the fitness community through events, networking, partnerships, and warm introductions that feed a high-performing sales team. If you have a Rolodex full of gym owners, boutique studio operators, fitness franchise contacts, and industry insiders - and you know how to work a room - this role was built for you. You will act as the primary bridge between the fitness ecosystem and Zenoti's product platform, ensuring that stakeholders understand how our all-in-one solution supports their specific operational needs. You will collaborate closely with internal teams to align messaging, gather feedback, and identify strategic opportunities that drive long-term value for both Zenoti and its fitness clients. Your daily work will involve translating complex software capabilities into simple, compelling narratives that resonate with fitness business leaders. Ultimately, you will own the narrative of Zenoti as the enabling infrastructure for the modern fitness business.

Key facts

What you'll do

Leverage your deep understanding of the fitness industry to position Zenoti as the ideal operational platform for studios, gyms, and fitness franchises.

Identify and cultivate C-level and decision-maker relationships within target fitness organizations, serving as the main point of contact for Zenoti in the region.

Plan and execute local and regional events such as roundtables, lunch-and-learns, and demo days that bring fitness operators together to discuss operational excellence.

Map existing and prospective customer workflows to demonstrate how Zenoti's integrated suite replaces fragmented tools and streamlines day-to-day management.

Collaborate with the sales team to build and maintain a robust pipeline of qualified fitness leads through consistent outreach and relationship nurturing.

Represent Zenoti at industry conferences, networking groups, and community gatherings to elevate brand awareness and credibility.

Gather qualitative and quantitative feedback from prospects and customers to inform product enhancements and go-to-market strategies.

Develop and maintain a comprehensive view of the competitive landscape, highlighting Zenoti's differentiators in areas like membership management, billing, and communication.

Coordinate internal stakeholders to ensure timely responses to prospect inquiries and seamless handoffs from marketing to sales.

Design and track key performance indicators for business development activities, reporting progress and insights to leadership on a regular basis.

Build strategic alliances with complementary service providers, equipment vendors, and industry associations to create mutually beneficial growth opportunities.

Utilize data and insights to refine targeting, prioritize high-impact segments, and optimize outreach methods across the fitness vertical.

Champion the Zenoti value proposition in every interaction, ensuring consistent messaging that underscores reliability, scalability, and customer-centric design.

Act as a thought leader by contributing to content, speaking opportunities, and industry panels that reinforce Zenoti's authority in the fitness technology space.

Requirements

You possess an in-depth understanding of the fitness industry, including the distinct needs of independent gyms, boutique studios, and franchise operations.

You have a proven track record of building and maintaining high-level relationships with business owners and decision-makers in a B2B context.

You are comfortable working in a fast-paced, dynamic environment where priorities evolve quickly and adaptability is essential.

You demonstrate strong written and verbal communication skills, with the ability to articulate complex value propositions in clear, concise terms.

You have experience using CRM tools to manage pipelines, track interactions, and report outcomes accurately and consistently.

You are self-motivated, disciplined, and capable of managing your own schedule while driving results against ambitious targets.

You have a history of ethical business development practices and a reputation for integrity in professional interactions.

You are legally authorized to work in the United States and do not require sponsorship for this role at this time.

Practical notes

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