Senior Executive, KOL

About the role

This role translates client briefs and campaign KPIs into data-driven influencer strategies. Research and analysis shape creator recommendations that guide execution for Malaysia's market.

Leaders set direction and build the conditions for their teams to succeed. They hire, coach, and hold people accountable. Leadership work spans strategy, communication, and decision making. Effective leaders give clear context and remove obstacles for the people who report to them. Leadership roles are measured by team outcomes, retention, and delivery. Most organizations expect leaders to be visible, predictable, and generous with context.

Key facts

What you'll do

Client objectives and performance indicators define the influencer recommendations you develop. Objectives and key results are translated into structured plans that guide campaign execution for clients.

Research turns insights about creators, audiences, competitors, and platform trends into informed strategy. Insights are synthesized to map the creator landscape and uncover competitive patterns in the market.

Shortlists are built so that selections reflect audience behavior and brand expectations as defined in briefings.

Campaign structures outline creator tiers, platform mix, deliverables, and rollout sequences to meet strategic goals. Structures coordinate deliverables and timelines to align media investment with client objectives.

Client-facing strategy presentations and recommendation documents present options and plans with clarity. Presentations communicate the rationale and expected outcomes to stakeholders across teams.

Strategic content territories and creator directions generate ideas and identify opportunities for campaigns. Territories and directions are explored to support campaign ideation and content planning.

Execution teams receive approved plans and coordinate implementation to ensure delivery matches specifications. Plans are handed to execution teams to maintain fidelity to the strategy and WPP Open workflows.

Campaign performance is reviewed to produce post-campaign insights and refine future recommendations. Performance data is analyzed to extract lessons that shape media investment decisions.

Creator databases, benchmarking reports, and planning resources are organized and maintained for ongoing use. Resources are kept current to support consistent planning and reference across the team.

Requirements

Two to four years of experience in influencer marketing, digital marketing, or social strategy is required.

Understanding of Malaysia's creator ecosystem and local platform best practices must be demonstrated. Demonstration ensures relevance to the regional market and client expectations.

Experience with creator discovery and analytics tools is an advantage. Familiarity with these tools supports efficient assessment and measurement of campaigns.

Analytical, presentation, and communication abilities are strong and evident. These abilities underpin clear strategy development and stakeholder engagement with clients.

Proficiency in PowerPoint and Excel is essential. Mastery supports accurate planning, reporting, and data validation for media planning.

Organizational discipline and attention to detail are required. Discipline ensures reliable execution and high-quality outputs for every campaign.

Practical notes

The role operates within a hybrid schedule that includes regular office presence around four days per week. If accommodations or flexibility are needed, these can be discussed with the hiring team during interviews. Typical interview steps

Leadership hiring usually includes a strategy case, a people scenario, and a values conversation. Candidates may be asked to turn around a struggling team or plan for growth. Past results are examined closely, especially how decisions were made. Interviewers dig into specific decisions you made and their consequences. Preparing two or three decision stories with numbers and lessons is the best use of time.

Good to know

Planning and structuring influencer campaigns is central to this role within a data-driven media environment. Creator discovery platforms and analytics systems are primary tools used to assess audiences and performance. The schedule balances office collaboration with flexible arrangements. Clear and precise communication defines success in this data-focused marketing field. Understanding of audience insights and platform trends supports effective campaign design. This role relies on structured planning resources to maintain consistency and performance.