Consultant Online Marketing

About the role

This position serves as the central liaison for programmatic advertising across front agencies, owning the strategic translation of campaign data into actionable client guidance. You will drive operational coordination within WPP Media's AI-driven media unit by interpreting performance metrics and defining optimization paths for audiences and spend. The role requires you to own the workflow between front agencies and expert teams, ensuring timely information flow and clear decision tracking for programmatic initiatives. You will jointly develop concrete programmatic approaches with specialists, aligning specific actions to client objectives within the WPP Open ecosystem. Monitoring market trends and best practices will be part of your responsibility, introducing relevant innovations to client projects and internal processes through Open Intelligence. You will act as the main contact point for front agencies on programmatic advertising, clarifying campaign goals and constraints with all relevant stakeholders. Success in this role is defined by your ability to turn complex data into understandable recommendations that serve direct client needs and media efficiency.

Key facts

What you'll do

You interpret campaign metrics and reporting to identify optimization opportunities for audiences and spend, translating results into understandable recommendations for clients using WPP Open and Open Intelligence.

You coordinate workflows between front agencies and expert teams, ensuring timely information sharing and decision tracking for programmatic advertising.

You jointly develop programmatic approaches with specialists, defining concrete actions aligned to client objectives within WPP Open.

You monitor market trends and best practices, introducing relevant innovations to client projects and internal processes through Open Intelligence.

You act as the main contact for front agencies on programmatic advertising, clarifying campaign goals and constraints with stakeholders.

You utilize office applications skillfully, with particular proficiency in Excel and PowerPoint to manage and present data.

You bring several years of hands-on experience in online marketing or campaign management, with a focus on programmatic advertising as required for this position.

A Bachelor's degree is required for this position.

You work fluently in German and in English.

You use office applications skillfully, with particular proficiency in Excel and PowerPoint.

Requirements

You bring several years of hands-on experience in online marketing or campaign management, with a focus on programmatic advertising as required for this position.

A Bachelor's degree is required for this position.

You work fluently in German and in English.

Fluency in German and English is required for this role.

You use office applications skillfully, with particular proficiency in Excel and PowerPoint.

MS-Office skills, especially Excel and PowerPoint, are used skillfully.

Experience in online marketing or campaign management with a focus on programmatic advertising supports this role.

You are expected to understand how to leverage WPP Open and Open Intelligence to generate insights and communicate findings.

Nice to have

There are no specific Nice to have qualifications listed for this role in the provided source material.

Practical notes

This role is based in Dusseldorf, Germany, with flexibility for remote work and balanced hours.

You may work occasional evenings or weekends to align with client time zones and campaign needs.

Travel within client locations is occasionally required.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions.

Candidates may be asked to plan a launch, write a brief, or improve a funnel.

Some loops include a presentation.

Results from past campaigns carry the most weight.

Interviewers ask about specific campaigns you ran and what the numbers said.

Preparing a short case of one campaign with its results is strong preparation.

About WPP Media

WPP Media is hiring for Consultant Online Marketing. The listing location is Dusseldorf, Germany.

This Consultant Online Marketing opening is posted for Dusseldorf, Germany.