Advanced Analytics Senior Executive, GOC

About the role

The role measures and improves marketing performance for global clients by turning data into clear insights. Success requires deep expertise in analytics, media execution, and cross-team collaboration across key markets. The position operates under WPP Media's data-driven media operating unit and aligns with shared company values. The hire will own the end to end analytical lifecycle for major global accounts, ensuring that data drives strategy and execution. They will act as the primary analytical voice in the room, challenging assumptions and elevating the quality of decision making. This position bridges the gap between technical analytics teams and business stakeholders to ensure insights are actionable. The role demands a high level of ownership, curiosity, and rigor in how marketing performance is examined and improved.

Key facts

Location: Barranquilla

Engagement: Full-time.

Team: Analytics and cross-discipline teams in New York, Chicago, San Francisco, and Los Angeles.

Years: 3+.

Degree: Bachelor's degree in Analytics, Technology, Marketing, Advertising, or equivalent experience.

Visa and work

location: Candidates must reside in Colombia or Mexico and hold a valid work permit; remote work does not allow relocation abroad.

What you'll do

Marketing data is gathered, cleaned, analyzed, and evaluated to quantify campaign performance and guide innovation.

Media measurement is implemented and validated using A/B testing, matched market tests, and statistical validation to ensure accuracy.

Program and project issues are identified early, escalated appropriately, and resolved to protect timelines and objectives.

Data and insights are transformed into visually compelling presentations for diverse stakeholders.

Advertising campaign insights are communicated as clear stories that inform decisions and inspire action.

Cross-practices are studied to tailor recommendations so insights drive measurable business outcomes.

Product offerings and changes are tracked to assess impacts on analytics and media performance.

Vendor and client conversations are managed occasionally to align on measurement, expectations, and outcomes.

Requirements

A bachelor's degree from a top-tier college with a 3.0 GPA or equivalent is required.

C1 English language proficiency or equivalent is required.

At least 1-3 years of experience in a marketing analytics role, preferably within a media agency, is required.

Excel and PowerPoint proficiency is required, with Google Workspace as a bonus.

Experience measuring both brand and direct response campaigns is required.

Strong project management, verbal, and written communication skills are required.

Detail orientation and the ability to manage multiple tasks under pressure are required.

A natural affinity for numbers and data-driven problem solving is required.

Experience with core ad platforms such as Google Ads, Meta Ads, and CM360 is required.

Nice to have

Experience with generative AI tools such as Gemini and ChatGPT is beneficial.

Experience with programming languages such as R, SQL, and Python is beneficial.

Practical notes

This role is based in Colombian or Mexican territory and requires a valid work permit for these countries.

Remote work arrangements do not permit employment or relocation outside these territories.

Typical interview steps

Data interviews commonly include a SQL or coding exercise, a statistics question, and a case study. Candidates may be asked to design a metric, interpret an experiment, or build a small model. Some companies give a take-home analysis. Expect questions about past projects and the business impact of your work. Interviewers often evaluate how you communicate uncertainty and business impact, not only the math. Bringing a clean write-up of a past analysis to the interview is well received.

Good to know

Data and media analytics professionals use tools such as spreadsheets, presentation software, and data visualization platforms to structure insights.

Generative AI tools are increasingly used to support ideation, drafting, and analysis in marketing roles.

Core advertising platforms organize campaign delivery, targeting, and performance measurement.

Analytical roles in media agencies often collaborate across cities and time zones to align global campaigns.

Problem solving with numbers and clear storytelling are central to modern marketing analytics work.