Ad Operations Consultant

About the role

The collaborates across internal teams to ensure media execution aligns with client specifications and business standards. This role leverages data analytics to drive process improvements and enhance campaign performance outcomes. The hire will own the oversight of media trafficking, quality checks, and compliance validations to protect brand integrity. They will troubleshoot discrepancies in tracking and reporting, implementing automated solutions to improve data reliability and efficiency. This position delivers actionable insights to stakeholders, informing strategic media decisions and optimizing client investments. The work directly supports media accuracy and reinforces compliance frameworks within the media operating unit. Success in this role requires a proactive approach to problem-solving and a commitment to documenting standard operating procedures.

Key facts

What you'll do

Use data-driven oversight to ensure campaigns are trafficked accurately and meet both client and business requirements.

These measures maximize the effectiveness of client media investments through rigorous quality control and process optimization.

These actions ensure strict compliance with industry standards and legal requirements, protecting brand integrity across all campaigns.

Deliver actionable insights derived from campaign performance data to stakeholders to inform high-impact media decisions.

Troubleshoot tracking discrepancies and automate manual processes to improve the reliability and speed of data workflows.

This collaboration ensures media activities are precisely aligned with overarching business objectives and strategic goals.

Decisions regarding campaign execution and optimization are based on performance data and third-party verification results.

Implement continuous improvement initiatives to enhance the efficiency and scalability of media operations workflows.

Maintain detailed documentation of processes and configurations to ensure continuity and ease of knowledge transfer.

Utilize advanced analytical methodologies to interpret complex data sets and communicate findings to non-technical audiences.

Requirements

Hold a bachelor's degree as a minimum educational qualification for this role.

Demonstrate strong knowledge of API integrations and hands-on experience with major ad tech platforms such as CM360 and Adform.

Show proven expertise in trafficking and executing digital campaigns across multiple platforms and environments.

Apply advanced analytical skills using tools like GA4, Adobe Analytics, and reporting applications including Excel, Google Sheets, and PowerPoint.

Use third-party verification tools such as IAS and DoubleVerify for brand safety, fraud detection, and viewability assessments.

Exhibit excellent communication skills to collaborate effectively with cross-functional teams, mentor colleagues, and present confidently to stakeholders.

Apply a basic understanding of JavaScript, HTML, or Python and experience with Google Tag Manager or similar tag management systems for tracking and troubleshooting.

Exercise strong decision-making skills, attention to detail, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Communicate confidently in English, with very good German skills as a clear professional advantage.

Be proactive, collaborative, detail-oriented, and strategic in your approach to solving complex media operations challenges.

Nice to have

Only if the candidate has prior experience in high-volume media environments and a track record of process improvement in ad operations.

Practical notes

The role operates on a full-time schedule during standard business hours.

The position is based in Zurich, Switzerland, and may require limited travel within the region.

The company emphasizes health and mental health support through benefits and dedicated awareness days.

Typical interview steps

Operations interviews usually include a process scenario, an analytics question, and behavioral rounds. Candidates may be asked to improve a workflow or plan an event. Attention to detail and clear communication are tested throughout. Interviewers often ask how you would fix a process that is failing. Walking through diagnosis, a plan, and measurement is the winning structure.

Good to know

Work in an ad operations environment that relies on digital advertising platforms and data-driven decision-making.

Use tools such as ad servers, verification suites, analytics platforms, and tag management systems.

Collaboration across media, data, and technology teams is common.

Success depends on attention to detail, compliance focus, and clear communication.

Continuous learning supports growth within a global professional network.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Operations careers grow from coordinator to manager, director, and chief operating officer roles. Some people specialize in supply chain, facilities, or program management. Success depends on reliability and on improving the systems you own. Operations careers reward reliability and continuous improvement. Operators who quantify the impact of their fixes move into leadership fastest.

About the company

WPP Media is hiring for Ad Operations Consultant. Zurich, Switzerland.